14 Essential On-page SEO Factors in 2023

 1. Quality Content

The provision of high-quality, original, and informative content that responds to the information needs of your target audience and ranks well in search engine results is one of the most essential on-page SEO factors.

 2. Keyword Research 

Conducting keyword research in order to identify relevant and high-volume keywords and incorporating them in a strategic manner into your content can assist search engines in better understanding the subjects of your pages. Keyword research can be found at keywordresearch.com.

 3. Title Tag

The title tag is the element of HTML that is responsible for displaying the title of your website in the search engine results pages (SERPs). It is possible to improve click-through rates by writing title tags that are descriptive and optimised, and you can also help search engines comprehend the relevance of your page to the user’s search query by doing so.

 4. Meta Description

The meta description is an HTML element that, when included in search engine results pages, provides a condensed summary of the information that is presented on the website. If you want to improve your click-through rates and help search engines better comprehend the content of your page, you should write a meta description that is both informative and intriguing.

 5. Headers

When you structure your content with header tags (H1, H2, H3, etc.), it will be easier to comprehend and scan for both your users and the search engines. Header tags are listed from most important to least important. Your material can be organised with the help of header tags.

 6. URL structure

Search engines will have an easier time understanding the content of your page and your click-through rates will increase if you use a URL structure that is clear, concise, and incorporates relevant keywords.

7. Internal Linking

Linking to pertinent pages within your website can assist search engines in understanding the hierarchy and structure of your site, and it can also improve the user experience.

 8. External Linking 

By linking to high-authority websites on the internet, you can boost the trustworthiness of your own website’s content and make it easier for search engines to comprehend the subject matter of the page you’re working on.

 9. Image optimization

Improving both the user experience and the ability of search engines to comprehend the content of your page can be accomplished by optimising your images with descriptive file names, alt tags, and by compressing them to increase page speed.

 10. Optimization for mobile devices

Because mobile devices are responsible for a significant portion of website traffic, making sure that your website is optimised for mobile devices can improve both the user experience and its ranking in search engines.

 11. Page speed

A website with a quick loading time can enhance both the user experience and its ranking in search engines. You can increase the speed of your website by optimising the images on it, minifying the code, and utilising caching.

 12. Markup schema

Including markup schema on your website can assist search engines in understanding the content of your pages and increase your visibility in search engine results pages (SERPs).

 13. Sharing on social networks

If you include buttons for sharing on social networks on your sites, you can encourage users to share your content, which can boost your website’s visibility and bring more visitors to your site.

 14. User experience

Providing a positive user experience through clear navigation, readable content, and intuitive design can improve search engine rankings and bring more traffic to your website.