A complete guide to Facebook marketing

A complete guide to Facebook marketing

Table of content

  1. Understanding the Facebook Algorithm
  2. What Facebook’s Algorithm Favorites (and Disfavors)
  3. The Facebook Ad Algorithm
  4. Putting Your Business On Facebook
  5. Options
  6. Conclusion
Facebook is a really powerful marketing tool. You’ve probably heard this before. After all, it is the largest social network in the world and provides hitherto inconceivable communication possibilities. Previously, businesses did not have such simple access to and closeness with their client base. Of course, this implies that you must have a defined facebook marketing strategy in place before you can enter the market. This plan must be flexible enough to react to shifting business needs. There, Digital Ipsum Pvt Ltd. can help you out. You’ve come to the right place whether you want to start using Facebook marketing for business for the first time or want to add something new to your existing Facebook marketing strategy. All experience levels of marketers—from novice to seasoned—are supposed to benefit from this guide. Digital Ipsum Pvt Ltd. shows you how to use Facebook’s pages, profiles, groups, ads, live video, analytics, competitions, and more to help your business succeed.

Understanding the Facebook Algorithm

The placement and timing of organic page posts and ads for businesses are determined by the Facebook algorithm. Since it is constantly changing and evolving, marketers must constantly be alert so they can anticipate what will happen. The best place to start if you want to understand the changes is to focus on their one thing in common: improving the Facebook user experience.

What Facebook's Algorithm Favorites (and Disfavors)

In general, Facebook’s algorithm will always give posts with a lot of likes, comments, or shares priority, especially if the engagement all occurs quickly. Additionally, it will give users content that has been liked by their friends a higher priority than post types that they either interact with frequently or appear to prefer.

This is true for both pages and posts, although we’ll cover it in more detail later on. Additionally, it is rather obvious what Facebook’s algorithm disapproves of. Unusual engagement patterns, text-only updates, spam, clickbait, likebait, repetitive postings, and overly promotional content are all examples of this.

The Facebook Ad Algorithm

The Facebook ad algorithm is often much more mysterious than the news feed algorithm. It’s a big black box that few people understand, as Michael Stelzner very well put it. What we do know is that it is user-focused and made to choose the best ads to show the best targets while also making a positive experience, just like the newsfeed algorithm.

Furthermore, we are aware that it doesn’t just give the highest bid priority. Paying more does not guarantee that people will notice your advertisement. Instead, your bid is only a portion of an ad’s total value, which also includes the estimated action rate, quality, and relevance, according to Ralph Burns of Tier 11.

Testing and refining a number of variables are required for Facebook ad optimization.

  • Matching your market and your message.
  • Deciding what outcomes each individual advertisement should produce.
  • Deciding on the ideal goal for your entire advertising campaign.

Putting Your Business On Facebook

You should be aware of the characteristics, advantages, and disadvantages of the various methods available for businesses to establish a presence on Facebook. This will assist you in choosing which best fits your business objectives. Digital Ipsum Pvt Ltd. will touch on each briefly below, and you can read more about them on our official website.


Personal Profile

You create a personal profile when you register for Facebook under your own name. It might be tempting to use just that profile for your company, particularly if you’re a sole proprietor. However, you should proceed with caution as doing so might be against Facebook’s terms of service.


  • Enlists the support of your family and friends as followers
  • Personalize your company.
  • Assists prospective customers in contacting you directly.


  • You run the danger of breaking Facebook’s rules and having your account deleted.
  • Your key demographic might not be your friends and family.
  • You are not permitted to place advertising with connections to your website’s online store or other pages.
  • Scaling can be challenging.

Best Practices

  • Know your privacy settings, and refrain from publishing private information. To know what your coworkers and clients see, be sure to examine your public profile.
  • Learn how your personal profile links to company pages and groups so you can control where your photographs and material display.
  • Make your cover photo and profile picture look professional.
  • Give your profile some professional information.
  • Share behind-the-scenes images from your company to give your brand more personality.
A complete guide to Facebook marketing

Facebook Business Page

You can also create a separate business profile on Facebook from your personal profile. Maintaining a separate Facebook page for your company gives you the freedom to post, advertise, and center your content on your company, market, and clients while also keeping your account in good standing.


  • Makes Facebook adverts available to you.
  • Keep your personal and professional lives apart.
  • Makes Facebook Analytics available to you.


  • A company page’s administration might take a lot of time.
  • Your advertising may not be accepted in accordance with Facebook’s ad policy, to which you are subject.

Best practice

  • Avoid content that is overly promotional.
  • Find, develop, and distribute information that is pertinent to your products.
  • Make a bigger story that keeps your audience intrigued.

Facebook Groups

Facebook groups are communities that you may join through your personal profile or page. They are made up of like-minded people and organizations that gather together to talk and share ideas about similar interests. These groups frequently include guidelines for interaction to keep everyone on task. Either start your own group or sign up for one of the numerous

 groups created around your sector.


  • They’re a terrific method to make new friends, clients, and business partners.
  • Making friends and removing them from the group is a simple process.
  • The people who belong to a Facebook group are typically a niche, receptive audience.


  • You may be terminated without explanation if you do not control a group.
  • Maintaining contact with active organizations might take a ton of time.

Best practice

  • Be supportive and helpful to your other group members.
  • Avoid acting or thinking just in the interests of your company; your purpose in this community is to participate, not to promote.
  • Don’t go overboard. Join just one or two groups and keep contributing and engaging in them.
  • Make sure to review the group’s rules before joining.
  • Make sure to just add people to Facebook groups that you are sure will be interested.
  • If you don’t already have a group, start one now.

Public Figure Facebook Page

It could be beneficial to develop a public figure page if your brand is particularly connected to you personally. This is especially helpful if you want to become recognized as a thought leader in your field. With one difference, public figure pages function similarly to company pages in that they showcase who the public figure is rather than what they sell.


Facebook has come to represent low-cost advertising. A marketer’s dream, it has a wide range of tools that are suitable for business and a huge audience. However, the most important factor in using a Facebook marketing tool is how you use it. This comprehensive guide has shown you how to successfully use Facebook marketing has the power to market your business organically (and for free). If you want to market your business over the social media platforms like facebook and Instagram, you should definitely reach out to Digital Ipsum Pvt Ltd.