social media marketing agency

A Social Media Marketing Agency Ultimate Guide

Table of Content

Ultimate Guide for Social Media Marketing Agencies

The number of social media marketing agencies is growing globally. The use of social media in digital marketing is rapidly rising to the top of the list due to its great advantages in reaching millions of clients around the world. Additionally, by ignoring this profitable source, you are passing up a great marketing opportunity because it makes it simple to promote your brand and objective.

Due to the fierce competition in the agency industry, it is essential for these firms to offer their clients value in the form of ROI & brand engagement. Traditional marketing firms do not even somewhat resemble how social media marketing agencies plan and operate.

Hence to help new and existing social media marketing agencies manage and expand their agency businesses using tried-and-true strategies, Digital Ipsum Pvt Ltd. have written The Ultimate Guide for Social Media Marketing Agencies.

Recognize the requirements of your clients and write a proposal for social media marketing

It’s critical for a social media marketing agency to comprehend the demands of the client and the particulars of their industry. Every social media marketing campaign or strategy that is implemented into an organization’s operations does so to improve communication, boost sales, and start improvements that will lead to future corporate success.

As a result, it is crucial for agencies to have a thorough awareness of the sector, company, and environment they are working in. Every organization should use the following 4-step process to gain this understanding:


We must first understand precisely what prompts a client to ask for our assistance. Knowing the client’s issue helps us to get a better understanding of the solution we will be developing.


We now research the organization’s objectives. It’s crucial to take into account the goals the organization pursues. Most of the time, a customer may merely need to develop an interesting online presence rather than drive direct purchases from social media campaigns. It’s important to be clear about the precise objectives that your client wants to accomplish.

Company Specifics

We must be aware of the specifics of the client’s business in order to comprehend it. You must intentionally put time and energy into learning how the processes function, who manages them, what digital tools and infrastructure the business uses, what outreach and campaigning opportunities the business has, and, most importantly, what funding it has available for investment.

Industry Specifics

No company operates in a vacuum. This is why you should conduct market and industry analysis as part of sophisticated business analytics to research the surroundings of your client’s business and better comprehend the ecosystem the company is in.

Your team needs to assess how you will develop social media solutions for the provided organization once you have identified the client’s pain points. The prospective client will now anticipate a proposal from your end outlining all of the details, including goals, a plan of action, and reporting.

You don’t need to worry about writing a Social Media Marketing Proposal from the start because we have produced a template and sample proposal that will enable you to do so in only 15 minutes. Alternatively, you may use the Venngage business proposal template.

Explain the value of Social Media

Popular social media networks like Facebook, Twitter, LinkedIn, YouTube, Pinterest, and many others have grown tremendously during the past several years. It’s safe to state that the social media era is still young and that social media agency needs will only grow with time. The adoption and growth of social media strategies have had an impact on the entire world, and the rising statistics bear this up.

Digital Ipsum mention a few simple facts to assist you illustrate the influence of social media agency:


  • 326 million users. 
  • Twitter is used by 83% of Fortune 500 organizations for client engagement. 
  • 78% of clients anticipate a response within an hour.


  • 2.27 1 billion people
  • Average daily video views of 8 billion
  • Every day, 500.000 new users are added. 
  • The typical user spends 35 minutes each day.


  • 1 billion users
  • Every day, 95 million photographs are uploaded. 
  • The most often tagged meal on Instagram is pizza.
  • Instagram’s user base is 90% younger than 35.


  • 1.5 billion people
  • Every minute, 300 hours of footage are uploaded. 
  • 40 minutes are watched on average each day, with 1,148 billion mobile video views.


  • 200 Million users
  • 67 percent of users are under 40. 
  • Saturday 8 pm to 11 pm is the best time to pin. 
  • Pinterest is used by 31% of all US citizens online.

The aforementioned data demonstrate that, whether your clients are in charge of a localized small business or a multinational organization, their customers are online. In quest of news, advice, and entertainment, they are communicating on social media with their friends, coworkers, and other brands.

If your client’s business isn’t available to respond, a rival will. By doing this, the rival is quite likely to steal both the current consumer and everyone else paying attention.

Research client’s target audience and create buyer personas

The secret to producing content that people will like, comment on, and share is understanding who the audience of your client is and what they want to see on social media. It’s essential for strategizing how to turn followers on social media into paying clients for a business.

Audience Insights

You must collect accurate information on the audience of your customer in order to fully comprehend their behavior. There are several social media analytics tools available that may be useful to track and analyze audience behavior.

The simplest way to gain a deeper insight of demographics, behavior, and preferences is through social media analytics. You may improve your plan and more effectively target them with tailored campaigns or advertisements thanks to this information.

Facebook Audience Insights is a thorough tool that aids in your comprehension of the following aspects of your audience:

  • Demographics — Age, gender, lifestyle, education, marital status, occupation, and size of the home are among the demographic factors.
  • Page likes — The most popular Pages in many categories, such as women’s clothing or sports
  • Location and language— What are people’s home countries and languages?
  • Facebook usage — How frequently do members of your target market access Facebook, and which device(s) do they use?
  • Purchases activity — Previous purchasing patterns (e.g., frequent consumers of women’s clothing) and purchase techniques (i.e., in-store, online)

Buyer Personas

You need to develop buyer personas for the audience of your customer after collecting audience insights. The best technique to comprehend any client’s target audience dynamics is to create buyer personas. A buyer persona is a thorough profile of your ideal client. A completely developed buyer persona is written as though it were a real person and contains everything from demographic data to interests, employment background, and family size.

You can learn more about your client’s ideal clients by using buyer personas:

  • Thinking
  • Feeling
  • Worrying
  • Planning
  • Believing

You may use all of this to design unique social media marketing for your clients. So with the aid of this knowledge, you can directly address certain personas or market segments.

Set S.M.A.R.T goals for your client

Setting S.M.A.R.T goals for your customer is the next step after thoroughly understanding their target audience. Hence setting goals and objectives gives you direction and a reason for developing social media tactics that get results.

Each of your objectives ought to be:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

However by providing your team with a clear direction or objective to work toward, defining social media goals increases the likelihood that they will be accomplished. Following are a few S.M.A.R.T. objective examples:

Examples: SMART Social Media Goals

  • 5x more unique visits from social media to our site after five months, networking websites (Analytics).
  • X% more subscribers to blogs/newsletters in three months by expanding the channels of distribution.
  • Gain X additional Facebook fans in 8 weeks.
  • In six months, triple the number of Twitter mentions.
  • Boost Facebook page interactions by 5 weeks.

Plan Social Media Campaigns to achieve goals of your social media marketing agency

By definition, a social media campaign is a planned sequence of posts made to promote a concept, a catchphrase, a specific good or service that a business offers, etc. A campaign’s individual posts are typically connected by shared graphic themes, hashtags, or taglines. The most crucial step in creating a social media campaign is planning. planning that will be continually modified not just before the campaign but also during it and even after it is over.

Social media campaign planning is difficult. Along with being strategic, it is also significantly creative in how it develops ideas and creates content. Any campaign has moving factors, such as team members, deadlines, rules, and branding components, each of which can help or hurt your campaign.

Digital Ipsum Pvt Ltd. broken down social media campaign planning into the seven steps below:

What is your campaign about?

So the first step is to create a campaign overview that includes a brief description of your target audience, purpose, idea, team management, creatives, copy, delivery, optimization, and assessment. You ought to be able to visualize your campaign clearly at this point.

What do you want to achieve?

Establish clear objectives for what you want the campaign to accomplish

Do you desire greater involvement?

Increase the sales of a specific good or service?

Produce leads for a forthcoming conference or event?

Any objectives you have for the campaign should be communicated very clearly and in objective language.

What mode of communication is useful?

A brand can reach its audience in a variety of methods to convey its message. However it can be done in numerous ways, including through movies, infographics, blog articles, graphic postings, GIFs, and short tales. You must consider a number of factors when choosing the communication channel, such as the target audience, the goal, the budget, and social media.

Identify key success metrics

You must be aware of how frequently your material is active on social media. However investigating the in-app analytics offered by each social media network is one way to achieve this. You’ll need to understand how to link your metrics to your objectives once you’ve identified the source of your social performance data.

Which Social Media Networks need to include?

Regarding content, viewership, and interaction, each social media network has unique traits. For instance, publishing movies on Facebook and YouTube is more acceptable, whereas sharing photographs, infographics, and short messages on Instagram and Pinterest is more recommended. Considering your intent, content, and goal might help you choose your social networking platforms.

Make your client a Retainer

Clients who work with social media marketing agencies receive a timeshare of specialists for each social media platform, creative employees to bring campaigns to life, and skilled account managers who can put together a seamless digital plan. Due to the fact that they need time, continuing care, and experience to produce great outcomes, social media marketing agencies are typically included under retainer services.

It is now more crucial than ever for agencies to enter into retainer agreements with their current or potential customers because of the rising level of competition in the digital space. But how can a firm get a long-term retainer client? It consists of 5 easy steps:

Stand out with your unique selling offer

You must be very specific about how you stand out from the competitors.

Is your return on investment higher than others’?

Do you have any novel or bolder ideas than others?

Then repeat it more frequently in your client proposals and marketing materials.

Make a case using data and analytics

Did your most recent client campaign show a 30% increase in engagement?

Do your social media campaigns convert at a rate twice as high as average?

It is crucial that you monitor metrics that are pertinent to the operations of your client.

Hence create regular reports for your clients and provide them to them to verify social media performance.

Give more in order to receive more

When it comes to deliverables, don’t veer off from your initial suggestion. Always abide by the straightforward maxim, “Promise Less, Deliver More.” Give away free social audits, consultations, and even a whole month’s worth of your specialist services.

This will go a long way toward fostering long-term client trust and loyalty.

Visit your clients more frequently

We’re aware of the entire “emails over meetings” discussion, but if you want to build a lasting relationship with your clients, occasionally going out for a casual coffee or lunch won’t significantly reduce your productivity. Instead, it will open the door for greater agency money.

Receive praise for your efforts

Although the majority of advertisers and marketers prioritize results over rewards, this isn’t necessarily true of customers. Hence they may be persuaded to spend a little bit extra if your agency’s name includes the phrase “Award-winning.”


In this extensive guide, we’ve made an effort to cover the majority of the requirements for scaling up your social media marketing agency. But because social media marketing is a constantly changing field, there is always something new to discover.

Digital Ipsum Pvt Ltd. makes an effort to remain on top of the latest trends so that we can give you more individualized and beneficial content in the form of guides, blog posts, and free resources.