Graphic design trends 2023
Table of content
What’s Affecting the Graphic Design trends?
What changed more quickly than everything else, do you know? Since 2019, we have undergone a great deal of change. So, our tastes and inclinations…
Then, you cannot anticipate that users or customers will enjoy your product’s branding and design if it was created before the outbreak or before the iPhone 13 was released. In order to be more fashionable and valuable, one should research the most recent trends in graphic design. Digital Ipsum Pvt Ltd. brings few graphic design trends that might help your business in any way.
What is creative pragmatism?
It was a brief explanation of the problem on my part, but designers have come up with a shorter word to reflect on 2023 trends: creative pragmatism. The idea of “creative pragmatism” combines the frivolous nature of creativity with the practical outlook of pragmatism. It combines joy and beauty with reality and logic, to put it another way. You can also contact any good digital marketing agency for graphic designing services like Digital Ipsum Pvt Ltd.
Graphic design trends 2023:
1. 2D-3D remix
This style combines 2D and 3D designs. The sector is still marked by the 3D design trend, which is showing no signs of slowing down. Therefore, it seems to make sense that 2023 will be the year in which 2D and 3D designs successfully collaborate. This style can be applied to any medium, including typography, animation, and illustration as well as website and app design.
Recently, the 2D-3D combination has received a lot of attention in the design community, and for good reason. It offers countless opportunities for innovation and experimentation.
2. Typography with a twist
Have you ever seen something that is so flawlessly flawed that it begins to appear beautiful? In 2023, fonts will be exactly as they are now. You could say it’s typography with a twist. What precisely is the twist, though, you might be wondering. It’s anything that deviates from the norm; for example, a letter that appears to be a part of the full word while being smaller than the others in the word or upside down. This method of grabbing attention and conveying a potent message is what we refer to as brilliant.
PS: If the Squid Game intro comes to mind when you read this, then you and Digital Ipsum Pvt Ltd are on the same page.
3. Use of crystals
With a nod to manufactured realism in 3D, the graphic design industry has switched from imitating gold to imitating crystals and glass. This has given commonplace objects a distinctive vibe because of the extra oomph. Not to add that gemstones are becoming more and more linked to a trendy, bohemian lifestyle. Holographic and 3D trends are flawlessly complemented by this design, which may be used by firms with a sense of humor.
4. Candy colors
It becomes challenging for designers to curate information that can stand out in the crowd in the digital space because we are constantly inundated with content from all over. This is where having eye-catching designs is essential. Professionals in the sector who are knowledgeable have an eye for color.
Digital Ipsum Pvt Ltd is here to tell you that if you want to stand out from the crowd while keeping your design understated, a few bright candy hues will work wonders. Candy colors can be utilized in illustration, web design, and a wide range of other contexts, making them incredibly adaptable.
5. Holographic patterns
To holo, say hello! A hologram is essentially a diffraction of light, and the idea has recently gained attention in the field of design. It has ascended to become the most popular graphic design trend of the year. Holographic patterns can be found on everything from shoes and purses to stationery. It is not surprising that it has impacted website and animation design given its hold on commonplace items. Additionally, it is moving toward apps and logos.
6. Branded memes
Memes are a great technique to engage the audience with your message. Everyone likes memes, or at the very least, they enjoy disliking them. It’s nearly hard to avoid them in either case. Even though viral memes only last a few hours online, they have a significant impact during that time.
Your branded memes’ images should be straightforward yet impactful because you don’t want to upload one that is so convoluted that the humor is gone. Without any more context, the finest memes will say a lot. It doesn’t have to make sense completely; if it makes your audience laugh (without offending anyone), then the task is accomplished.
7. Bold backgrounds
In 2023, bolder and brighter colors will replace muted, monochromatic tones as the preferred background color choice. These hues make the images more noticeable. Bold backgrounds are already done right by companies like Spotify. Bold backgrounds with light-colored writing always wins hearts (and clicks!) You are compelled to click away and continue reading right away.
8. Colorful illustrations
On top of the design and marketing roulette are illustrations. They are widely accepted and may quickly transmit messages. Bold backdrops and drawings go hand in hand in branding messaging from brands. However, the images this time around feel more vibrant. Since most illustrations don’t need any language, they are accessible to audiences around the world. Use illustrations to promote banner advertisements, infographics, social media postings, and a plethora of other uses; the options are endless.
9. Stylized quotes
Additionally, quotes have been used by marketers as storytelling devices. For example, your story is better supported if you use pull quotes. They also contribute significantly to social proof. You can extract specific phrases from a client review and use them as quotes. However, the quotation must be highlighted correctly for it to be impactful, which is where graphic design comes into play. Make care to highlight the quote with interesting images.
10. Psychedelic designs
With the emergence of a new digital culture, this timeless pattern has returned. We now view design differently as a result of the 1970s’ warped psychedelic aesthetics. Wes Wilson, a well-known creator of psychedelic posters, invented this genre of art. This visual trend caught on quickly once more in 2023. An illustration of psychedelic design that was utilized in a poster is mentioned above.
11. Geometric Shapes
Geometric designs are straightforward and understated, which is why people adore them for branding and social media post designs. Even though they are straightforward and tidy, when paired with the right colors, they give the design a sense of life. Even tech behemoths like Zendesk favor this design.
If abstract shapes, which are frequently employed in psychedelic or holographic design trends, are not your thing, you could prefer it.
12. Twisted Fonts
Unusual serif fonts, handwritten fonts, crooked letters, and more. Similar to anti-design, this experimental typography trend employs typographic deviations from the standard. One of the popular TV shows from 2023, for instance, makes good use of it. They work well as attention getters to compel viewers or users to read what you have to say.
Last but not least, make a design that transcends time and space.
While it’s great to follow trends and have your designs reflect the zeitgeist, this does not always entail producing derivative work or adhering too rigidly to traditions. Because if you do that, your design will eventually become antiquated and possibly tacky. So, striking a balance between invention and tradition is key. If you can locate that intersection, your design will last forever.
Consider the branding strategies of well-known businesses like Apple, Spotify, or Mastercard as an illustration. Even though they underwent a number of slight modifications over time, they are distinctive and robust.
Frequently Asked Questions:
What is the biggest design trend for 2023?
The biggest design trend for 2023 is 3D illustrations. They show to be popular with many users and creative directors, whether you use them for character design or to give your hero image more depth.
Are gradients outdated in 2023?
In 2023, gradients are still in style and relevant. They are more effective than flat colors at giving your design vitality. By using gradient colors, you can give even the most motionless photos a sense of movement. Gradient color palettes are extremely beneficial for the themes I described before in this post, such as holographic design, psychedelic design, and the use of glass-like design elements. For instance, take a look at Grammarly’s home page, which features several gradient colors—especially in the background—and is one of the titans of the IT sector. Also, gradients will probably continue to be in style if Instagram doesn’t update its logo.
What is the lucky color of the year 2023?
Pantone #17-3938 ‘Very Peri,’ a color from the blue family with a violet undertone, is the auspicious hue of the year. Since 2000, Pantone has selected the color of the year and sets trends in both the retail and internet industries. Pantone’s 2023 release of Veri peri is referred to as “a sign of the current global zeitgeist and the transformation we are going through” (source). Additionally, see how it is in line with the preference for neutral hues and natural colors over vibrant hues.