USE OF SOCIAL MEDIA IN BUSINESS:
Social networking may help your business acquire new consumers, get feedback, and increase client loyalty. Increase your market reach by marketing globally. Conduct market research and cut marketing expenditures. Build customer networks and advertise to increase revenue. Improve your website’s search engine rating by increasing traffic to it.
92 percent of small company owners who utilize social media believe that it is beneficial to their operations. For starters, social media may assist you in increasing brand awareness, creating a community around your business, and increasing your bottom line. With the worldwide social media user base anticipated to reach 2.5 billion this year, there has never been a better time to locate and engage with your ideal audience.
How Might We Use Social Media to Boost Website Traffic:
FILL IN YOUR PROFILE WITH ALL THE ESSENTIAL DETAILS:
Your profile, whether it’s your Twitter bio, Facebook About section, or LinkedIn’s company page. Provides visitors with information about your organization. That makes it the ideal place to tell everyone a little bit about your company and include a link to your website. Social media currently accounts for 31% of all referral traffic. By adding these hyperlinks to your site, you may grab a piece of the action. If people are interested in the type of content you’re sharing and discussing, they’ll want to know where they can find more. This backlink not only allows readers to click through and discover what you’re all about, but it also generates another visitor to your site and increases your website traffic.
PROMOTE YOUR BLOG CONTENT IN SOCIAL MEDIA:
You’ve put in a lot of time and effort into creating content for your blog, and you want the rest of the world to see it. But before you know it, it’s been two months and just a few people have seen it. By spreading the word about your content on social media, you can achieve an increase in website traffic. It has been shown that firms who generate 15 blog articles per month (and promote that material on social media) average 1,200 new leads each month – indicating that getting your content viewed by target consumers is not difficult.
MAKING YOUR CONTENT EASY TO READ AND SHARE:
By adding a social sharing widget, you may allow – and encourage – current site users to share information posted on your blog. Some will even display the amount of shares each post has received. More than 41% of people judge a blog’s social influence based on the number of shares it receives. If you make this information available to your website visitors, it may foster trust and lead to higher conversion rates later in the purchasing cycle. You might also include Click to Tweet buttons, which allow users to easily share noteworthy data or tidbits with their own following (and link back to your content, as well).
TIMING IS IMPORTANT:
When your target audience is most active – their “peak time” – is the optimal time to publish on social media. When developing your social strategy, keep the following basic rules in mind for when it’s best to publish on social media:
Once you’ve established yourself, begin testing the waters to discover what times of day generate the most interactions and click-throughs.
GIVE IMPORTANCE TO VISUAL CONTENT:
It’s all too easy to browse aimlessly through a social media feed and overlook things that may be fascinating or useful. Stop future site visitors from doing the same by posting visually appealing material. Furthermore, tweets containing photos earned 150% more retweets than those without. As a result, if you use visual graphics on Twitter, you may put your information (and website links) in front of more ideal clients.
INTERACT WITH YOUR AUDIENCE TO INCREASE WEBSITE TRAFFIC:
It’s easy to dismiss social media’s social side, but that’s a mistake you don’t want to make. Social media is unique because it allows you to interact directly with your target audience. You may respond to queries and get comments in real time, improving people’s interactions with your business.
Engaging with your audience is also a good method to boost traffic to your website – and enhance your audience’s impression of your organisation. Only 11% of individuals receive responses from businesses, so a few personal comments might help you stand out.
OPTIMIZE YOUR CALLS TO ACTION:
Use calls-to-action in your posts to improve the number of clicks on your social network shares. Calls-to-action specify exactly what you want a user to perform. We use them all the time in blog material and landing pages, but they’re also terrific for enticing your audience to visit your website via social media.
TEST PAID SOCIAL ADVERTISING TO INCREASE WEBSITE TRAFFIC:
Social advertising is an efficient technique to reach new individuals who are unfamiliar with your brand or website. If you have a marketing budget, social advertising is worth trying. That’s because a Facebook campaign doesn’t have to break the money, with the average cost-per-click (CPC) ranging from $0.45 to $0.70 per click. For more information, you can reach out to Digital Ipsum Pvt.Ltd.