The Importance of having a Mobile Friendly Website Design

The Importance of Having a Mobile-Friendly Website Design

What Does a Mobile Friendly Website Design mean?

A mobile friendly website design is a website that works the same way across various designs. Generally, mobile-friendly designs work the same on mobile devices (iPads, smartphones, etc.). Nothing breaks or becomes unusable on a computer or mobile device. Drop-down menus for navigation, for example, aren’t as widely available because they can be awkward to use on mobile devices. Plus, there’s no Flash animation in a mobile-friendly website design. 

For example, see Digital Ipsum’s website. It is a mixture of creativity, simplicity, and attractiveness. If you would like your brand’s website to achieve this, then we can be your bridge to better website designs.

Importance of a Mobile Friendly Website Design

Constantly Available

Because of the convenience of this design, mobile friendly website design can increase your sales and conversions. When users know they can access your site from any mobile device, they are more likely to explore your brand and its offerings. It’s important to invest money in this feature at the beginning because it will help you keep customers for the long haul by making your business more convenient.

Customers are using mobile devices to access your site more and more, so it’s important that your site is optimized for these visitors and that they can join the customer journey at any time.

Builds Trust and Reliability


Building credibility and trust is important if you want to find new customers or keep the ones you already have. Customers need to know that they can always reach you and that your company can be trusted at any time. And how do you do it in a world where consumers are constantly barraged by promotions and advertisements?

When trying to gain the trust of your ideal clientele, a mobile-friendly website is a powerful tool. Customers will see that you can respond to their needs and wants by making adjustments to your product line. This is in order to meet and even exceed their expectations. This not only makes the customer experience better, but it also makes the sales process more credible.

An inexpensive way to improve SEO

Search Engine Optimization

The biggest reason to have a website that works well on mobile devices is that it can help boost sales and conversions in general. In a digital landscape with a lot of competition, it is very important to give users a seamless mobile experience. Because of this, it saves time and money because there is no longer a need to make and support separate versions of the website for people using mobile devices and desktop computers.

Consider the mobile user experience and how it differs from the desktop user experience. What about the mobile user experience that could cause a customer to give up on a purchase while using a mobile device? Are they able to locate your web page without much trouble? If you want to keep a high Search Engine optimization (SEO) ranking, you need a site that works well on mobile devices. Google’s algorithm gives these sites more weight.

So are you ready for your best-ever mobile-friendly website? If yes, then head on over to our website, Digital Ipsum. We bring to you a range of premium digital services that aim for success. Visit Digital Ipsum and start your brand’s digital journey.

Tips to Make a Website Design More Mobile Friendly

Implementing a Responsive Layout

Responsive layout

With a responsive design, a website can change its size automatically to fit any size screen. This makes the website adapt to different screen sizes without having any issues. A website’s responsive design means that it can be used on both phones and computers.

Google gives mobile-friendly websites more weight when indexing and ranking them, so having a website that works well on mobile devices is good for SEO. Incorporating a responsive layout helps websites greatly improve their position in Google search results.

Optimize Website Speed

The time it takes for a website to load is a major factor in users’ initial impressions. Almost half (47%) of visitors will give up on a site if it takes more than 2 seconds to load, and a delay of just 1 second in page response can reduce conversions by 7%.

Google thinks that website page speed is a good ranking factor, so web developers must do everything they can to make websites faster.

Pop-ups, but discrete

Users don’t like it when pop-ups appear out of nowhere while they’re browsing the web, especially on their phones. The fact that the X mark to close the pop-up isn’t always easy to see makes things worse for users. Developers and designers must make sure that ads are not too obvious if they have to be shown.

Add the Viewport Meta Tag

By using the Meta tag, developers can change the width and scaling of the viewport so that the website looks right on all devices. The viewport meta tag tells the browser to change the width of the web page based on the size of the device’s screen.

Clean up your website design

Developers of websites must be careful not to make the site too busy by putting all of the functions on the same page. This makes it hard for people to find their way around a page that has too many things on it. 

Only put the most important features up front, since that’s what users will look for. Focus on a clean, simple design that makes navigation easy for a smooth user experience.

Be careful while Updating Content

While trying out mobile web designs and content CRO, the website as a whole can suffer. With mobile-first design taking the lead, it’s important to craft and update the mobile content on your website in a targeted way. Make sure the content can be read on mobile screens and is in the right place.

Also read: The Complete Guide To Content Creation.

10 Best Examples of Mobile Friendly Website Design

Google Maps

Google maps

Why does Google Maps make the list as a mobile-friendly website? It is because it has the same visuals, functionality, and performance as its mobile app. The mobile website is exactly the same as the mobile app, which makes it very user-friendly. 


Typeform is making their mobile website easier to use and faster to load so that users have a better experience. It is a tech company with headquarters in Barcelona. Their desktop website is beautifully made, with clear copy, relevant animations, and other complex design elements that make visitors feel welcome.

Recognizing that this complex design may cause the page to load slowly for mobile users. To simplify the mobile experience, they had to remove the complex designs. The mobile site is a simpler version of the desktop site.


Nike has always come up with wonderful designs, and their mobile website is no different. As one of the best examples of mobile website design, Nike’s site has vertical images of their shoes to make better use of the space on mobile devices’ screens and display two pairs in a single row.


It’s clear that Dropbox put in a lot of thought and effort to create a mobile site that works well on smaller screens. The desktop version is minimalist and stylish, with a white grid and images in complementary colors.

When seen on a mobile device, the first image rotates to fill the available space. In addition, the mobile edition requires a different font color due to the variation in grid colors, which affects readability.



Etsy is a peer-to-peer online marketplace for handmade, vintage, and one-of-a-kind factory-made goods. Etsy’s mobile website is a great example of a mobile site because of the natural colors it uses. If you like old things and things that have been made by hand, you will want to spend a lot of money on items chosen by their editors. 


It is a store that sells graphic t-shirts and uses crowdsourcing. All T-shirt designs are chosen by the public, or “crowdsourced.” The designs that got the most votes from the public are the clothes that will be next in making. With their voting screen that can be scrolled indefinitely, it’s easy to make designs for voting and rating. When ranking designs on their mobile site, it’s easy to lose track of time. This makes it a great example of a mobile site.


Apple’s website is also pretty mobile-friendly. On most of their pages with sections, there is a header, a subheader, and a picture. This is a simple but well-organized graphic design. Because they are simple, the dynamic photos of the products have a sense of hierarchy that draws you into their elegant design.



This is a website where users can advertise, find, and rent accommodation. Airbnb is smart because it uses big folds to show photos of interesting places to visit. It grabs people’s attention. Airbnb is one of the best examples of a mobile website that is both simple and easy to use. However, it has various options and some complexity.



With Strava, runners, and cyclists can share and track their workout data in one central location. Their mobile site is never boring and always works well. It is a great example of a mobile site because it combines full-fold graphics with a card-style layout.


This is a global favorite for both adults and kids. They balance their website by making it appealing for both kids and adults. This is due to the huge range of their target audience. 


1. How do I make my HTML page mobile-friendly?

By following the tips above, you will be able to make an HTML page that is mobile-friendly.

2. What is a mobile-friendly algorithm?

The term “mobile-friendly” refers to a website’s suitability for use on a mobile device. So, the change to the algorithm only affected searches made on mobile devices in all languages.

3. Is HTML5 Mobile Friendly? 

Yes, HTML5 can help you create apps that are compatible with both desktops and mobile devices alike. 

4. What is another word for Mobile-friendly?

Another word for “mobile-friendly” is Mobile Responsive site or Mobile Adaptive.