Overview of Marketing Agencies

Business, Marketing

Overview of Marketing Agencies

What is a marketing agency?

You can google the term “marketing agency”. That will give you a very dry and technical explanation. But we are not here for that. So allow us to explain it in simple terms.

You have heard about PR for movies. There are dozens of movies made every year, heck, every week around the world. But how many do you know about? You guessed it. The ones that are best marketed.

A marketing agency is the PR for any kind of business. They understand your business and help you reach out to your audience easily. They also make sure consumers are eager to avail your services. 

What is a digital marketing agency?

Now you have a general idea of what a marketing agency is. So, it is easier to understand what a digital marketing agency is. It is digital PR.

Why do you need a digital marketing agency in 2021?

2021 is such a time, where the world has moved online. People are more on the internet now than ever before. As a result, businesses have extended their services online.

Every business is trying to make its mark in the digital market. That is where a digital marketing agency comes in handy. They make the life of business owners so much easier.

You can literally be onboarding clients/customers for your business while sleeping. If not anything this is surely your chance to live like Bill Gates. 

What services do digital marketing agencies offer?

There is a never-ending list of services such agencies can provide. But we have listed some of the most important ones below:

Why should you hire a digital marketing company?

digital marketing company consists of a team of professional and experienced experts. As a business owner, many factors come into play to keep it up and running. Marketing is a huge part of it. It helps you to scale your business and take it to the next level.

But, if you are spending a huge chunk of time just to figure out what Instagram posts are relevant for the day or how to reach more customers then how will you be able to do more important business stuff? That is exactly why you need a digital marketing agency.

What does a digital marketing agency do?

A digital marketing agency will handle all your marketing worries. 

  • They will understand your company, your niche, and the audience you want to target.
  • Keep track of all your social media handles and schedule posts.
  • Make compelling, attractive, and call-to-action content to continuously generate more leads for your company.

Today, you need to keep your company and services relevant and unique from your competition. This is what will guarantee a successful run. For that, you need a robust and fail-proof digital strategy in place to keep reminding potential customers of your services. 

Cost of hiring a digital marketing agency

Thus, in the event that you are perusing this article, you are most likely an entrepreneur. You are likewise stressed over the expenses and liabilities. Do you continue onward about whether you ought to recruit a digital organization? Permit us to help you. We should separate the expense to employ people from a digital marketing agency. We have ordered a rundown of industry norms for instance.

Cost of hiring individuals

If you are trying to truly make a mark, then obviously you will want the best to work for your company.

Now, let’s compare it with hiring a digital marketing agency

Compiling the above price range, it can cost almost Rs. 24 to 30 lac per annum. That is a hefty price tag. On the other hand, a digital marketing agency in India charges on an average Rs. 1 to 2 Lac per annum only.

That is a stark and noticeable difference now that it is spelled out. So, we think it has been proven beyond double that a digital marketing agency is a better choice when it comes to digital marketing. 


Do keep in mind that these are national averages only, the rates can differ. Also, these include all perks and benefits attached to hiring individual employees.

Benefits of hiring a digital marketing agency

To begin with, you don’t need to pay taxes linked with hiring employees. Who wants to give up an opportunity to not pay taxes? 

Another interesting factor that has cropped up with the pandemic is the possibility of companies existing digitally. Also, it seems the trend to Work from Home is increasingly being accepted by companies and employees alike.

All of this has created the perfect opportunity and ability for companies to invest more digitally. 

Last but not the least, how to recognize a digital marketing agency that is suited for your needs?

Finding the right digital marketing company is almost like finding the right partner for your life! You need to be as diligent in your choice. 

  • Always do in-depth research about the company. 
  • Make sure they are experts in your industry. 
  • Check their track records and portfolios. 

This particular choice can make or break the future of your company. So be careful. 

Choose us!

But we are not here to scare you obviously. So, we are going to tell you about a company that employs industry experts and provides all the above services across various industries. 

Digital Ipsum Pvt. Ltd. (https://digitalipsum.in/) is a digital marketing company based out of Kolkata, India. We have already provided clients satisfactory results which brought in more business than expected. Digital marketing is the passion for the company and is driven by results.

They have a unique ability to understand startups and small businesses since they were one not quite long ago.

If you are in India and looking for a one-stop solution for all your digital marketing needs- Digital Ipsum is the answer. 

Where can you find us?

You can reach us for any further queries and details at info@digitalipsum.in