What Is SEM and SEO?
Search Engine Marketing (SEM ) and Search Engine Optimization ( SEO ) are an integral part of brand marketing strategy. Every profitable brand makes use of one of them. They market their product to reach out to the desired set audience. Both of them share the same outcome vision. They both represent the flip side of the same coin. It’s not wrong to say that they are similar in almost every way. Both the marketing techniques help the brand reach out to a larger set of audiences which makes the whole ecosystem scalable and profitable. SEM and SEO aid the brand to stand out among its peers.
To understand which is better among the two we must first understand what value they hold. Search Engine Marketing or SEM is the strategy used to increase content traffic through paid means. In simple words, it’s a technique used by the brand to make their search result visible more often on the search engine results page and they pay a fee for the same. The brand is charged in a per click manner which means they are only charged a fee when someone visits their search result through the ad published. These ads are specifically placed on the top or bottom of a search engine result page. This makes the ads stand out from the usual search results.
On the other hand, Search Engine Optimization or SEO is the strategy of producing traffic on a site through organic and unpaid means. SEO attracts traffic in an unpaid manner. A brand pays no fees because no ads are advertised. SEO uses some specifics such as particular keywords, relatable hashtags, and links to make their content outnumber other content, therefore, generating traffic. This organic scaling strategy helps a product to make an impact. Brands often hire an SEO expert for the same. Both the marketing techniques if gracefully implemented can turn the world upside down in a good way for a brand.
Till now we have understood the basics of both the marketing techniques. Let us hop to the priceless question of which one is better between the two. They both are utilized by the brands to drive better traffic by using different use cases. So, it depends on your brand’s needs and requirements which defines which is better of the two.
In SEM you pay a cost for the traffic generated whereas SEO doesn’t cost you a penny. The result of SEM is immediate whereas SEO takes time to reach out to the audience organically. The visibility in SEM is set to a definite set of audiences whereas the SEO content reaches out to everyone. SEM is a time-labeled service while on the flip side the SEO provides value over time. SEM is good for testing a product as it brings out the result with immediate power whereas SEO is not an ideal means of testing. The cost per click is lower in SEM as its paid service whereas SEO provides a better value in terms of cost per click.
These are the major service pros and cons of SEM and SEO. Both are good in terms of the value they add to the brand. It entirely depends on the brand which strategy they go forward with to bring out the best outcome possible. A brand can also make use of both of the techniques keeping the short and long-term goals in mind.
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