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What is Digital Marketing Strategy Framework and How Does it Work?
Table of Content What is Digital Marketing? What is Digital Marketing Strategy Framework? How to Build a Digital Marketing Strategy Framework? Why will using a Digital Marketing Strategy Framework Benefit your Business? Some of the Best Digital Marketing Frameworks FAQ |
What is Digital Marketing?
Did you know? There are about 5.16 billion global internet users as of 2023, which is a jump from 4.9 billion users in 2022. To put it another way, 64.4% of the global population is represented here.
The big numbers here are enough to make you understand the impact of the Internet. Internet isn’t a new concept. However, Digital Marketing is a fairly new concept. So what is Digital Marketing? Let us give you an example. You have a business that makes beautiful artistic items. You want to boost sales as well as attract traffic to your website. But the old traditional tactics won’t work anymore. Instead, you can reach out to a company like Digital Ipsum.
What will we do? We will use Digital Marketing. We will use digital platforms like Instagram, Facebook, Twitter, etc, and make use of SEO, SMM, SMO, and much more to drive traffic to your website. This, in turn, will increase your sales as well.
How to promote your business on Social Media
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Social Media Marketing
Utilizing websites and social media platforms to advertise a product or service is known as social media marketing. While e-marketing and digital marketing are still hot topics in academia, social media marketing is becoming more widespread among academics and industry professionals. Hence most social media platforms provide data analytics tools that allow companies to keep tabs on the development, performance, and engagement of their marketing campaigns.
Ways to Use Social Media to Promote Your Business
On social media, customers and businesses can immediately communicate. Both parties can communicate with one another by asking and answering questions, sharing each other’s content, and making an effort to establish rapport. Because launching a social media marketing campaign can be frightening, here are eight recommendations for doing it successfully. Also you can hire a digital marketing agency to promote your business on social media or simply you can choose Digital Ipsum Pvt Ltd.
1. Choose the Right Platforms
There are numerous social media channels where you can distribute your content. There are more websites uploaded to the internet every day. Your success depends on using the right platforms to distribute your content. When deciding which channels to use, you should take your customers and your company into consideration. However in order for your target audience to connect with you easily, you need to create an account on the social media platforms they use. Through research, determine the websites that your target audience is most likely to visit, and then visit those websites.
2. Create a Calendar
Low-quality content can be the result of hurried last-minute writing. Disorganization can lead to repeated posts or a lull in activity on one of your channels. The creation of social media content calendars can help prevent these mistakes and lead to more effective postings. By using content calendars, you may set objectives, devise a strategy for achieving them, and track your development. Also create a content calendar by using a regular calendar for each social media site and scheduling all of your posts in advance, including hashtags, links, photographs, and other content.
3. Encourage Engagement
Social media should, of course, be social. That doesn’t only apply to those who go to the websites for fun. Businesses must also be interesting. If you want to take advantage of social ability, you must encourage participation. Post content that readers will be interested in reading, interact with other users by sharing their posts and commenting on them. Hence by doing research on your audience, you can determine what they would like.
4. Don’t Over-Promote
Many times, businesses make the mistake of approaching social media too much like traditional advertising. You shouldn’t blatantly promote yourself in each post. You must create content that viewers will actually like and want to watch.
It’s okay to occasionally promote yourself. Some marketers adhere to the one-in-seven rule, which states that there should be six content-based postings for one directly promotional one. The final six postings could be used to share articles, comment on the news, or ask a question. You shouldn’t entirely refrain from mentioning your company in these postings, but you should be careful not to oversell.
5. Share Video
Visual content is beneficial for social media sites. The best type of content to draw viewers in and convey your excitement and personality to them is video. Visual material stands out when consumers scroll through their social feeds, increasing the likelihood that they will view and engage with it. Furthermore, you may express more here without taking up much more room than you could in a typical post. Create videos with powerful narratives that are entertaining to get the best reaction.
6. Address Problems Quickly
You should regularly monitor brand mentions on social media to avoid issues getting worse. If there is an issue, contact the person and offer to resolve it through a direct message conversation, apologizing if required. Without needing to be aware of all the specifics of the issue, readers of the post will be able to see that you responded in this way.
7. Build a Community
The members of a community you build around your brand will communicate with one another and promote your content. Even better, consider getting in touch with exceptionally well-known social media influencers and asking them to help you out by writing a product review or mentioning you in a post.
8. Provide Value
The most crucial thing you can do on social media is probably to add value for your followers. Create something that your readers will find useful. It could be anything that makes them laugh, amuses them, or teaches them something new. Anything else that is beneficial in some way could also count.
This aspect of social media is responsible for attracting the proper customers to your business, motivating followers on social networks, and promoting content. You’ll be a lot closer to establishing a successful social media marketing approach if you can grasp this. Also feel free to reach out to Digital Ipsum Pvt Ltd.
Best Social Media Marketing agencies in India
1. WATConsult
One of the top three firms in India was created in 2007 and is called WAT Consult. They provide covert assistance to marketing and advertising firms. The company joined the Dentsu Aegis Network in January 2015. Mumbai serves as the company’s main office. Teams are able to draw policy ideas from the intersection of WAT—Web, Advertising, and Technology. However their professionals provide comprehensive solutions to develop these concepts into a powerful tool for growing your business.
2. Gozoop
Gozoop is a well regarded social media agency in Mumbai that supports using online branding to humanize your business. It provides a range of services, including brand identity creation, market research, and campaign planning.
Gozoop begins the process by taking a close look at the qualities of your company, which creates a strong position for your brand. Additionally, the integration of technology and creative services enables the company to offer its clients customized and comprehensive solutions.
3. Brainwork Technologies
You can get Customized website performance from this Social Network Marketing company, which was established in 2000. Whether it is a new company or any other business trying to build its virtual feat, the company’s expert experience ships amazing designs expressing your brands on the social front.
The business is based in Delhi and provides high-quality SMM services. The Rapidly Evolving Technology and Client Expectations are taken into consideration as they develop content marketing and SMO strategies based on consumer behavior and interests. They employ cutting-edge techniques to deliver the best outcomes, significantly increasing your ROI and sales.
4. Mind And Matter
A top-rated social media agency, Mind & Matter, promotes brands online to give them a complete niche on social media platforms. Its main office is in Kolkata. Also it allows your organization the leverage to compete with and exceed other companies as the best social media marketing company in India. Mind and Matter bowls in the appropriate tool, platform, and technology in order to improve and elevate your brand on the social stage.
5. Digital Ipsum
However with the help of Social Media Marketing, Search Engine Marketing, Search Engine Optimization, and other strategies, Digital Ipsum, a digital marketing company, can get you listed among major corporations and increase traffic to your website. The business is based in Kolkata. They comprehend the internet industry and raise your brand’s visibility on social media. Additionally, they guarantee that the target market receives your goods and services.
How Social Media Agency Benefits You?
Benefit #1 – Structure
By developing an efficient campaign structure that is unique to your business, a social media marketing agency may increase the impact of your advertisements. One of the best methods for doing this is this. Facebook, in instance, can spend its money in a very different way depending on how campaigns are set up.
Benefit #2 – Optimization
If your business already has an effective campaign structure and account, you might think the performance you’re getting is the greatest there is and will last forever. Hence the continuing campaign optimization that comes with working with a social media marketing company is an added bonus.
Benefit #3 – Testing
To be as successful as possible, social media marketers must continually research new approaches. Whether it’s small tasks like adding captions to a video campaign or bigger initiatives like determining which creative best supports an awareness campaign, agencies are continually looking for ways to improve campaigns. However creating these tests, accurately deploying them, keeping an eye on the findings, and making adjustments may be very time-consuming. An agency that specializes in social media marketing might help lighten some of this load.
Benefit #4 – Efficiency
Social media advertising is a useful instrument to boost sales in the modern world, but it is by no means a guarantee. However the use of top-notch creative, meticulous testing, and attention to every facet of a campaign do not ensure success. Hence only by carefully balancing all of those factors against the budget and priorities of the company can success be achieved.
Conclusion:
The best course of action is to work with a full-service digital marketing agency, such as Digital Ipsum Pvt Ltd, if you want to support your company’s success in social media marketing. Also no valuable stone will go unturned by boosting efficiencies, enhancing performance, and optimizing campaigns. However the work that social media marketing professionals are constantly doing will determine the success of your business.
Local SEO_ The Complete Guide to Boosting Your Local Search Rankings
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Small businesses can benefit greatly from local search because 46% of all Google searches are for local information. You may lose out on potential clients who are prepared to shop in your neighborhood if your company isn’t optimized for local search.
Digital Ipsum Pvt Ltd. has put up a thorough guide covering local SEO ideas and resources to assist you in optimizing your company for local SEO.
By the end of the tutorial, you’ll be well-versed in how to position your company to attract potential customers that utilize local search to decide which goods or services to purchase.
What is local SEO?
Local SEO (Search Engine Optimization) is the process of enhancing local businesses’ visibility on search engines, particularly for those having physical presence. By following local SEO best practices, businesses can enhance organic traffic from searches conducted by nearby customers.
How Local SEO Helps Local Businesses?
Back then, when all the national companies were dominating the internet, it was almost impossible for little local firms to stay afloat. Because conventional methods were working for them just fine, people weren’t spending much money in the online realm. However, the first version of Google’s Pigeon upgrade was published in 2014, enabling regional competition for search results among local businesses. In short, Google began to target nearby businesses in an effort to improve their ranking in location-based queries.
It enables businesses to connect with their local target markets. You also don’t understand what the best feature of local Search engine optimization is that makes local businesses love it. It is simple to optimize. All you need to do is use location-specific keyword phrases and backlinks to local event websites to increase your presence in your area. This will improve your ranking position and increase foot traffic to your store when locals search for your service or product.
Benefits of Local SEO
1. Enhanced Traffic
Do you realize that 46% of all Google searches are for local information? Traffic makes every business successful. If you have registered your business online, it doesn’t matter if you are the head of a large corporation or the proprietor of a small salon around the corner—you will benefit from traffic. Local SEO enables you to increase traffic. When you concentrate on possible local clients, you encourage people to visit your website who might come see you. If you employ a comprehensive Search engine optimization approach for a local business, you run the danger of receiving a lot of slow traffic. You undoubtedly do not want that. By focusing on your local audience, you can direct local traffic to your website, which eventually leads to sales. You can avail the SEO services from one of the best digital marketing agencies in Singapore Digital Ipsum Pvt Ltd.
2. Better Conversion Rates
One advantage of local SEO is that it increases conversion rates by bringing more potential clients to your website. Joel House Search Media estimates that 28% of local searches result in sales. There can be no doubt that local SEO improves conversion rates because higher traffic volume leads to higher sales. When local customers are prepared to make a purchase, establishing oneself as an authority in the area might increase your chances of being the sales anchor for them. Instead of looking up businesses located far away or making an arbitrary online purchase, the majority of local searchers choose to learn about local businesses.
3. Less Advertising Costs
A local audience helps local businesses succeed. For this reason, they spend more money on advertising mediums like banners, brochures, local television commercials, hoarding, and so on. All of this comes at a steep financial cost. But what if we told you that improving your local SEO may help you save a ton of money? Over 80% of smartphone users choose the “near me” option when looking for a specific kind of business, according to research. Therefore, you can lower or eliminate all advertising costs by increasing your local SEO.
4. Continuous Business Growth
Local SEO campaigns always prioritize growing traffic while also enhancing search engine rankings. Prospects for marketing and sales grow as a result. More sales imply more interested customers, which leads to a period of deliberate business expansion. Therefore, investing time and resources in local SEO metrics is a crucial success indicator if you need to grow your local business.
5. Long-Lasting Rankings
What would you say if someone asked you why SEO is better than traditional marketing? You would respond that unlike typical marketing tactics, where we spend a lot of money each week to generate sales, doing something once has a long-lasting impact. You’ll obtain rankings that last for a long time, which is one of the key advantages of local Search engine optimization.
6. Bypass Competition
You have an advantage over your rival who uses conventional methods if you have local SEO. For instance, various businesses can be selling the same thing, but one might put more of an emphasis on local SEO than the others. People will undoubtedly turn to a company that appears higher in search engine results since, as consumers, we are eager to learn more about the offerings. We do all of our searches using search engines, thus we would choose the answer that is listed in the search result without hesitation. Practical Search engine optimization strategies help your business gain a sustainable competitive advantage that puts you far ahead of the opposition.
7. Gain More Local Reviews
87% of people browse online reviews before making a purchase from a local business, according to Bright Local. People will be happy to provide honest evaluations if you are providing good service, which will help you attract additional customers. But if your company isn’t optimized for local SEO, that won’t be achievable. You may increase the number of client reviews by using local SEO. Additionally, reacting to consumer comments will raise your search engine ranking. Google interprets it as an indication of improved customer service. Obtaining local reviews can help your business in a variety of other important ways as well.
8. Get links with Neighboring Business
In today’s market, robust competition is a necessity. However, local SEO gives you the chance to establish a relationship with your rival; you may be asking how. Cross-promoting your goods and services will earn you links from nearby businesses. Both parties will benefit, and it will help both businesses gain the recognition they desire. Additionally, it will raise your web presence. You can avail the service of any kind of digital marketing agency “Digital Ipsum Pvt Ltd.”
9. Get Enlist in Google’s 3 Pack
A further advantage of local SEO is that it can make you visible in Google’s three-pack. It’s a big deal to come up in Google’s 3-Pack, which is just the top three local search results for a keyword. Google’s 3-pack appears at the top of 93% of queries with a regional focus, according to Report Garden. If your company is already doing local SEO, you may see how it is performing online. The three-pack differs from the seven-pack in that it provides more company information, including business hours, a description of the company, its address, and much more. Being listed in Google’s 3-Pack is therefore essential for local businesses.
10. Mobile Optimisation
Many internet purchases are made using mobile devices because consumers find them to be much more convenient. Businesses should make sure their websites are optimized for mobile and tablet use in light of this. Making a website’s navigation simple is the aim of optimization. A user is more likely to make a purchase if he or she is happy with your website.
11. Build-Community
Local companies have an advantage in developing a strong community. Many people enjoy buying locally to support their neighborhood. This kind of behavior supports neighborhood entrepreneurs and strengthens the local economy. It would be beneficial if you informed potential customers that you were located nearby.
Conclusion
That’s it. We have now covered all of the advantages of local SEO for businesses. The digital era is here. And regardless of where you are from or the size of your company, having an internet presence is crucial? Check out our local SEO checklist to establish a strong local presence for your firm.
Everyone else has a smartphone and is accustomed to utilizing Google. They enjoy conducting online searches before going to the store. Therefore, having a presence online is essential. We are aware that navigating the internet world as a newcomer or novice can be challenging for you. In that case, you may want to think about hiring local SEO firms to manage your online presence while you manage your physical store.
In that regard, Digital Ipsum Pvt Ltd. is among the top SEO companies in Singapore. You can attempt it.
What Is Ecommerce Website Development_
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- What is ecommerce website development?
- What does ecommerce website development involve?
- Qualities of successful ecommerce sites
- Do you need a developer?
- Final thoughts
What is ecommerce website development?
E-commerce website development is the process of carrying out the build plan for the front end and back end of your e-commerce website. Website development includes all of your product pages, shopping cart, order form, and support pages.
What does ecommerce website development involve?
A good e-commerce website development process includes a number of processes with varied degrees of complexity. From developing the site’s architecture to defining your business’s brand online.
1. Establish your brand
In an e-commerce setting, making decisions is essential for brand establishment. First of all, do you manage a business-to-business (B2B) or business-to-consumer (B2C) website? From the photo style to the level of specificity in the product descriptions, your e-commerce project should be tailored to the desires and tastes of your target audience. The last step is to come up with a memorable company name that effectively describes the objectives of your brand.
2. Purchase a domain name
You might wish to consider domain name availability while choosing a name for your e-commerce business. Even though registering a name is straightforward, occasionally popular domains sell out rapidly. Try to secure the domain you want as soon as you can if it’s still available. Before choosing a company name, you might want to check to see what URLs are available to build brand recognition and enhance traffic to your e-commerce site.
3. Choose a hosting platform
Once you’ve purchased a domain, you may start your website by choosing a web host to house it. While some hosting services are more basic and require you to create and develop the website yourself. Others offer pre-built website designs that are appropriate for browsing on both desktop computers and mobile devices.
4. Design your site
Beyond having a standout color palette and memorable logo, your website design should be very clear in expressing the goals of your business. Because this is your ecommerce website’s main function. You should take great care to create a user-friendly online store with straightforward search and filtering tools. A disjointed website layout or a challenging checkout procedure may result in lost sales and damage to a brand’s reputation.
5. Build and launch your website
You might cut web development costs by using a platform like Shopify to build your own website using a prefab approach—dropping pre-coded content blocks and photo placeholders into a site-building interface. You can still work with a developer to create your website on your own if you have a little additional cash to spend, and then migrate the site using a hosting service like Shopify.
6. Determine how orders will be fulfilled
Which ecommerce
fulfillment strategy would you pick? Dropshipping (purchasing goods from suppliers directly on behalf of customers), in-house fulfillment, or third-party logistics (totally contracting out fulfillment processing)? These will affect the appearance of your website and your capacity to accept orders. If you rely on a third-party logistics company and they have a typical delivery time range. For instance, make sure your ad text adequately informs customers of when they may expect to get their package.
7. Maintain your site
Your e-commerce website must be updated frequently to reflect changes in your inventory, product range, and any ongoing deals. As a consequence of user input, you might find that some design components of your website need to be updated or that it is missing features that you or your customers need. Unlike physical establishments, ecommerce websites can be changed with the push of a mouse.
Qualities of successful ecommerce sites
Any successful ecommerce website development needs to include a number of essential components. It includes secure back-end coding, clickable features, and an efficient checkout process. You can avail all these features with one of the best digital marketing agencies, Digital Ipsum Pvt Ltd.
Good UI/UX
A successful e-commerce website will have a user interface (UI) and user experience (UX) design that works well. Effective UI/UX in an ecommerce scenario must include filters that let customers rapidly identify their preferred product or range of products, a search bar, a simple design, and readable copy.
Good online security
Security for your online store must come first, as must the safety of any data it processes or keeps. You are responsible for managing your clients’ confidential financial information, including their credit card numbers and mailing addresses. One of the best practices for e-commerce customer security is to use “transport layer security” (TLS), “secure sockets layers” (SSL), and HTTPS authentication—programs that authenticate and encrypt links between user computers and your website. Don’t use too easy passwords as they are simple to guess. Additionally, you can make sure that all company-owned devices have antivirus and anti-malware software installed.
Great mobile experience
More and more people are utilizing their phones to access the internet. As a result, more online shoppers are conducting more searches on mobile devices. Up to 73% of online sales in 2021 will come from mobile devices, predicts Forbes. Responsive design is a great way to enhance your site’s mobile user experience by automatically reformatting your desktop site for a mobile screen. Any site designer you hire in 2022 should have the most recent skills to meet your demand for this design capability. Since the majority of DIY web design platforms, including Squarespace and Wix, offer responsive design by default.
SEO
Search engine optimization (SEO), which raises your site’s position in search results, increases the visibility of your products and, ultimately, sales (also known as conversion rate). To beat your rivals in search results for your products, you can employ a variety of content methods and approaches. Such as adding specific keywords to the material on your site or the descriptions of your products.
Smooth checkout flow
A challenging checkout experience may result in missed sales. If lengthy, challenging sign-up processes are in need, customers may elect not to make any purchases at all. Consider making a guest checkout option available so that consumers can purchase things with little assistance from them (and less data). Consider offering a one-click checkout option for users who have already registered on your site and whose credit card information is saved with you (securely! ). As opposed to the conventional loaded shopping cart option. You may also include third-party payment options like Shop Pay and Apple Pay, as well as provide users the option of quickly signing up by integrating their Facebook or Google accounts.
Do you need a developer?
Although there are numerous options available for you to easily design your own ecommerce site utilizing web-building tools. So if you have the funds available, you can think about hiring a developer to build you a top-notch, entirely unique site. Consider the following issues before deciding to collaborate with a developer:
- How challenging or simple will the project be? A complex design might not be suitable if your launch schedule is tight.
- What is your spending limit? More seasoned developers usually command greater fees.
- Do you need assistance for ongoing development? If such is the case, find out if your developer offers affordable consultation plans for continuous work. You don’t want to discover that your contact is suddenly unavailable, unwilling, or unable to continue working with you if a technical issue occurs later.
Final thoughts
Making a solid e-commerce website is a process that is vital for expanding your e-commerce business. It is crucial to evaluate all of your company’s needs and goals before drafting a design and launch strategy because nearly every decision you make. However, from choosing a domain name to whether or not you want to engage with a third party developer, will be based on these standards. Hence you can get the detailed information from Digital Ipsum Pvt Ltd. A finest digital marketing agency for all kinds of business marketing needs.