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Difference between Push and Pull Marketing Strategy
Table of Content
What is Push Marketing Strategy?’
Examples of Push Marketing Strategy
Advantages of Push Marketing Strategies
What is Pull Marketing Strategy?
Example of Pull Marketing Strategy
Advantages of Pull Marketing Strategy
Difference Between Push and Pull Marketing
FAQ
What is Push Marketing Strategy?
A push marketing strategy, also called a push promotional strategy, is when a company tries to get its products in front of consumers by “pushing” them on them. In push marketing, the goal is to get people to see their products, sometimes right at the point of sale, by using different types of active marketing. One of the main goals of push marketing is to get customers to decide to buy a product as soon as possible after they see it.
Push marketing strategies are often used to get and keep people’s attention on a product. Most of the time, push marketing uses traditional forms of advertising and marketing, like a series of TV ads or direct mail pieces.
Again, one of the main goals is to let as many people as possible know about the product and what it can do for them. The word “push” refers to how the company that sells the product keeps putting it in front of potential customers’ eyes, so to speak.
Examples of Push Marketing Strategy
With push marketing, the company brings the product to the customer. There are several ways to introduce or remind customers about a product through push marketing:
- Direct sales to customers. For example, a car salesman who meets customers in the company’s car showrooms is an example of direct sales.
- Point of Sale displays (POS)
- Trade show promotion
- Packaging designs to encourage a purchase
Advantages of Push Marketing Strategies
There are many good things about using push marketing, such as:
- Being able to set up a sales channel
- Make sure that people know about a product and that it is in demand.
- Able to guess and predict what people will want
- It gets people to know about a product and makes people want that product.
- Demand can be easier to predict and plan for if the producer can make and sell as much or as little as consumers want.
- There can be economies of scale if the product can be made in large quantities because it is in high demand.
Also read: Build Your Social Media Marketing Strategy.
What is Pull Marketing Strategy?
When a company uses a pull marketing strategy (also “pull promotional strategy”), the goal is to increase demand for the product by attracting customers to it (hence the term “pull”). Generally, the goal of pull marketing is to generate interest in a product or service among target customers. For the best results, you can log on to Digital Ipsum. At Digital Ipsum we give your brand the wings it needs to fly high in the digital world
Many businesses use pull marketing to sell more of their new products, keep their old customers, and get new ones. You can use a pull marketing strategy in place of, or in addition to, a push marketing strategy. When using a pull marketing strategy, you’re aiming to get customers to seek out your product on their own and encourage retailers to keep it in stock because of demand.
Example of Pull Marketing Strategy
A pull marketing strategy involves promoting a company’s wares straight to customers. The buyers then actively seek out these items. Currently, you can use pull marketing strategies like:
- Word of mouth
- Social media networks
- Advertising
- SEO
- Social media marketing
- Media coverage
- Email marketing
- Sales promotions, and discounts
Advantages of Pull Marketing Strategy
The pull marketing approach has many benefits:
- Able to connect with customers on a personal level and win their loyalty
- Better negotiating position with wholesalers and retailers
- Dedicated to building reputation and value for the product or brand
- Since consumers are showing an interest in the product on their own, outbound marketing efforts can be scaled back significantly.
- Useful for gauging market interest in a product and gathering insights from consumers.
Difference Between Push and Pull Marketing
Push Marketing | Pull marketing |
Push marketing involves “pushing” your brand in front of the audience | Pull marketing involves “pulling” the audience towards your brand |
Chiefly, the goal is to bring the products to the customers | Chiefly, the goal is to bring the customers to the product |
Is useful while promoting a new product | Is useful to guarantee the business growth over time |
To help brand recognition when up against strong competitor | To help brand recognition with customer participation and clarity |
In order to quickly increase revenue or cash flow | Increase sales and income without spending a lot of money on advertising. |
Also read: Difference between inbound and outbound marketing
FAQ
1. Name some examples of promotional strategies?
Social media, Search Engine Optimization, and Loyalty points are some examples of promotional strategies.
2. What is the definition of marketing?
Simply put, marketing is the activity of finding, creating, and selling products and services to meet the target market’s wants and needs.
3. Which one is better: Pull or Push marketing?
Depends on what your brand is trying to achieve. If it is trying to sell a new product and the company is relatively new then Push marketing is the best. But if your brand is already popular then pull strategy will work the best.
4. Does Amazon use a push or pull strategy?
Amazon uses a push marketing strategy for its products.