The Complete Guide to Market Automation

Table of Content

  • What is Marketing Automation?
  • Types of Marketing Automation
  • Why should one use Marketing Automation?
  • 5 Tips for Effective Marketing Automation
  • Marketing Automation Tools
  • FAQ


What is Marketing Automation?

Dull marketing tasks can be automated with the help of software called marketing automation. Marketing departments can use automation to do boring but necessary tasks like email marketing, posting on social media, and even advertising campaigns. 

This is not only to save time but also to give customers a more unique and tailored experience. Generally, marketing automation technology streamlines and accelerates these processes.

Lead generation and keeping customers interested throughout the buying process are two of the most common problems that businesses face. Along with these objectives comes the problem of how to make use of the big amounts of data that are being collected by businesses.

By putting data to use and streamlining our processes, marketing automation software can help us overcome these problems. If Digital marketing is what your company needs, then we at Digital Ipsum have the solution. What do we do? Digital Ipsum can help you reach the pinnacle of digital success. Log on to our website and reach the top.


Types of Marketing Automation

 1. CRM Automation

This automation lets you quickly access customer email addresses, purchase histories, and demographics from a single location. Additionally, it can help you manage your leads and inform your team of new prospects. You can also track leads in the marketing funnel and send them content to convert.

 2. Mobile Marketing Automation

Mobile marketing automation lets you target many mobile users quickly. Instantly trigger notifications, in-app messages, personalized offers, and product recommendations. It can also send messages at predefined times or in response to predefined events.

 3. Social Media Automation

With social media automation, time-consuming tasks like posting content on different channels and responding to comments are done automatically. You can also see how many social media users found your site. Hootsuite, Buffer, and Sprout Social are useful for B2B marketers.

 4. Email Marketing Automation

Prospects usually become customers after multiple interactions with your business. Drip email campaigns can tell customers about your business, products, and changes in the industry, as well as entertain them. Hence, dynamic content boosts engagement and conversions. You can create rules to automatically email customers when they do certain things.  

 5. Advertising Automation

No matter what a customer says or does, you can’t tailor your message to them. However, advertising automation automatically adapts to user behavior, making it useful for retargeting. Advertising automation will show your product ads on other sites after a customer visits your product page.

 6. Marketing Automation Analysis

Marketing automation analytics maximize data use. Without hours of data analysis, you can gain campaign insights. Also, Email, social media, content marketing, and website analytics can track your marketing success.

 7. Omni Channel Automation

Omni-channel marketing brings together brand experiences across channels. In fact, by automating omnichannel marketing processes, your marketing team can divide people into groups and make strategies that are specific to each person. You can also choose when and what kind of content to deploy, so you don’t confuse your customers with too many different types. 

  8. Lead Management Automation

Lead management automation helps marketers acquire and qualify leads. So, after setting your lead qualification criteria, all you need to do is set the trigger for each customer action so you don’t miss any opportunities.


Why should one use Marketing Automation?

 1. It helps you generate leads

A crucial step in the development of any business is lead generation. By automating the lengthy process between marketing and sales, your team will have more time to concentrate on overall strategy and nurturing leads with genuine potential. s more prospects and more customers.

 2. Nurturing Leads

Chiefly, lead nurturing can be difficult and time-consuming. Even though not all of your leads will result in sales, guiding a lead through the sales process is always worthwhile. In fact, 50% of the leads that companies generate are qualified but not yet ready to buy, according to research.

 3. Personalizing the Customer Journey

Personalized content nurtures leads. 77% of buyers want customized content throughout their research, according to research. Altogether, marketing automation simplifies content delivery to the right buyer at the right time. Additionally, they also collect content data.

 4. Smarter decisions with better Data

On a small business budget, marketing automation platforms are the best way to measure campaigns. Along with this, they also predict how customers will act because they offer dashboards and analytics, closed-loop reporting, and the ability to collect and store data. A marketing automation platform lets you build a more complete prospect profile than ever before.


5 Tips for Effective Marketing Automation

1. Develop a Marketing Automation

To begin with, there are many benefits to developing marketing automation. But you don’t have to automate everything. Firstly, make a list of everything you want to accomplish. Afterward, think about the tasks you need to automate, the resources you have, and how you want to get started.

 2. Begin With Email Marketing 

One of the most important tasks for any company to automate is email marketing. Because of how simple it is to implement, you may want to begin here.

 3. Put efforts into social media presence

Firstly, social media is a great way to market your business, but it takes time and work to see results. Secondly, many of the daily tasks that marketers do on these platforms can be made easier with automation. Therefore, this can help you work faster and get better results. 

 4. Market-specific automation of Content

When people find your content useful, they are more likely to engage with it. And if they engage with it, that shows they care about what you have to say, which means more potential customers will be exposed to your brand.

 5. Create Sales Leads

In general, through the use of targeted content, sales leads can be nurtured and converted into paying customers. Also, through the use of content, landing pages, and social media, marketing automation can help you convert leads into customers.


Marketing Automation Tool

  • HubSpot Marketing Automation
  • SendinBlue
  • ManyChat
  • Moosend
  • Marketo
  • Omnisend
  • Ontraport
  • ActiveCampaign
  • Salesforce Marketing Cloud Account Engagement
  • Keap
  • Drip
  • Mautic
  • Ortto
  • EngageBay
  • GetResponse




 1. Is SEO part of marketing automation?

SEO and marketing automation are both parts of a bigger marketing strategy.


 2. What is the top marketing automation tool?

The top marketing automation tool is Marketo Engage by Adobe.


 3. What is the most common use of marketing automation?

Email marketing is the most common use of marketing automation.