Ways to research keywords using Google Keywords Planner

Ways to research keywords using Google Keywords Planner

Table of content

What Is Google Keyword Planner?

Google Keyword Planner is the new name for the free Google Ads tool formerly known as Google Keyword Tool. Its main goal is to help you find the right keywords for your Google Ads campaigns.

Despite being a PPC tool, it is frequently used for SEO tasks, largely since it is free and offers reliable keyword ideas directly from Google.

Since it was introduced back in 2013, the major functions of Keyword Planner haven’t changed all that much. It underwent a revamp in the start of 2018 and a few new features were added.

The Benefits of Google Keyword Research Tool

The Google keyword tool is a fantastic and extremely effective tool for keyword analysis. It differs from others because it has a variety of characteristics and advantages. We will now talk about a few advantages of the Google keyword research tool.

1. Google keyword planner helps to find the most relevant keyword:

With the aid of this tool, you can clearly understand your keywords regardless of whether you are a blogger or website owner. Any term you enter will return results that are either very similar to the exact match keyword or broad match. Selecting the appropriate keywords for your website is simple.

2. You can build an effective marketing strategy:

A substantial amount of historical data was kept in the Google keyword tool. When you run a keyword analysis, the average will be displayed. Monthly search volume, rivalry, impressions from organic and paid search, average bid rates, and a ton more. You can create your efficient marketing plans or strategies using this helpful report.

3. You can find and target the right audience:

You may accurately assess your audience using this tool. what your target audience needs and wants. Also you can increase the number of visitors to your website in this way. Additionally, it may increase your website’s organic traffic.

4. Google keyword research can help you to beat your competitors:

With the use of the Google keyword tool, you can effectively outperform your rivals. It is the most practical tool for providing you with an accurate competitor report. Consequently, you can simply defeat your rivals.

5. You can increase your ROI (Return On Investment):

This is a fantastic and sophisticated tool that allows you to not only analyze your keyword but also to view keyword performance predictions based on your budget and average bid prices. Therefore, you can successfully design your business budget, which will also enable you to improve ROI.

Can Google Keyword Planner be used for SEO?

GKP is a potent tool that both PPC experts and SEOs frequently employ. It provides vital information that some other tools may only hope to provide. You can also hire digital marketing experts like Digital Ipsum Pvt ltd. 

The following information is currently available in Google Keyword Planner:

  • Quantities or ranges of exact monthly searches
  • Up to 2014, historical search traffic
  • Volumes of mobile searches
  • Term suggestions based on your primary seed keyword
  • Efficacy of Google Ads
  • Recommended bids
  • Share of ad impressions
  • Estimates for clicks and impressions based on your bids
  • Location and device forecasts
  • Average position and impression share organic

Having said that, the majority of the information mentioned above is irrelevant to SEO because it relates to paid advertising.

Ways to research keywords using Google Keywords Planner

Why Use Google Keyword Planner For SEO?

Utilize Google Keyword Planner to find free keyword insights. While many tools require a monthly charge, you may conduct some keyword research utilizing the free tool Keyword Planner.

The ability to find new keywords relevant to your objective and how frequently consumers search for them each month is one of the many benefits of using Keyword Planner.

If you don’t already have access to any premium tools, Keyword Planner can help you identify the features that are most important to you in a keyword research tool so that you know what to consider later on when evaluating your options.

How To Use Google Keyword Planner For SEO?

Do you want to find the best keywords to boost organic traffic to your website? If this is the case, having access to Google Keyword Planner will be quite valuable.

Google Keyword Planner may be used to discover fresh keyword ideas and blog post topics, raise your search engine rankings, and more. However, it could be a little challenging to figure out how to use the tool if you’ve never used one before.

This blog from Digital Ipsum Pvt Ltd. will demonstrate how to utilize Google Keyword Planner to its fullest potential in order to enhance your SEO results.

1. Create An Account

You must first have a Google account in order to use Google Keyword Planner. You must log in if you already have an account.

2. Log In

After creating your new account, launch Keyword Planner.

3. Choose A Task

After logging into Keyword Planner, you will see the options to “discover new keywords” and “get search volume and projections.”

Jump in and test one if you’re not sure which choice you want to make!

Discover New Keywords

Finding fresh keywords is a terrific method for expanding the keywords, phrases, or subjects you cover for your site.

You may also use a domain’s URL to help sift out concepts that aren’t relevant to your business.

This will give you suggestions for related keywords, data on monthly search traffic, how much demand has changed over time, the level of competition, and cost per click.

Get Search Volume And Forecasts

This user interface is quite similar to the “find new keywords” user interface. One of the biggest differences is that when using the discover tool, you get other suggestions instead of having to enter the keyword(s) you want to study explicitly.

4. Define Your Criteria

Using a website’s URL or a set of keywords as the search’s entry point If there are any competitors in your market and your website is new, you could choose to base your strategy on their success. This is a great chance to make use of the “Start with a website” feature. It allows you to drill down to a specific page and area or the entire website.

5. Get Your Data

In order to see what kind of information we may gather, we’ll use the “Discover new terms” option of [cookies]. As you can see, for the keyword “cookies,” Keyword Planner provides us with phrase information and related notions. To get more in-depth insights, you can change the location and date range, expand the scope of the search, and restrict your possibilities.

Now that you have this wonderful information, you might want to share it. There are two ways to do this. You can download the data as a Google Sheet or a CSV file from the top right corner. You will have more ability to change and filter the data as needed as a result.


Maybe you’ve already used Google Keyword Planner and are ready to try something new. Getting started shouldn’t be difficult despite the fact that there are hundreds, if not thousands, of resources accessible to help your goals. The best Google keyword planning assistance is provided by Digital Ipsum Pvt Ltd, a digital marketing firm as well. To get moving on achieving your goals, start utilizing Google Keyword Planner right immediately!