What is Digital Marketing Strategy Framework and How Does it Work?

What is Digital Marketing?

Did you know? There are about 5.16 billion global internet users as of 2023, which is a jump from 4.9 billion users in 2022. To put it another way, 64.4% of the global population is represented here. 

The big numbers here are enough to make you understand the impact of the Internet. Internet isn’t a new concept. However, Digital Marketing is a fairly new concept. So what is Digital Marketing? Let us give you an example. You have a business that makes beautiful artistic items. You want to boost sales as well as attract traffic to your website. But the old traditional tactics won’t work anymore. Instead, you can reach out to a company like Digital Ipsum.

What will we do? We will use Digital Marketing. We will use digital platforms like Instagram, Facebook, Twitter, etc, and make use of SEO, SMM, SMO, and much more to drive traffic to your website. This, in turn, will increase your sales as well.

What is Digital Marketing Strategy Framework?

A digital marketing strategy framework is a plan for your marketing operations. It shows all the moving parts and key touchpoints along the customer’s path to purchase. Therefore, using a digital marketing strategy framework to do marketing activities gives you a full picture and makes sure nothing gets lost in the action. 

Generally, there are many different digital marketing strategy frameworks, and each one focuses on a different marketing process or strategy. Some frameworks use parts of other frameworks, while others can stand on their own. Before choosing a digital marketing strategy framework that will help them reach their goals, a business needs to know what its goals and priorities are.

How to Build a Digital Marketing Strategy Framework?


Digital marketing strategies start with a plan. Use data to evaluate your digital marketing and plan improvements. Customizing analytics, KPI dashboards, and SMART goals for omnichannel planning prioritizes digital marketing media, technology, and data to increase leads and sales. Digitally focused strategy and planning will optimize your digital marketing strategy. 


Your marketing funnel will improve with more customers and brand recognition. Use cutting-edge, effective online marketing strategies to increase website traffic and maximize digital marketing results. Local voice searches are changing how keywords work, so you should change how you optimize your site to attract customers in your area.


Encourage people to talk to you on your website or on social media to help you find new customers. Nevertheless, once you’ve reached your target audience, you need to make sure they take the next steps toward making a purchase. For example, you can use content marketing. 


Your structured digital marketing plan’s end goal is, of course, to increase conversions. If you place a premium on phone and in-person channels, you can increase the likelihood that your target audience will make a purchase by employing conversion rate optimization strategies like retargeting and nurturing.


Did you know that you can increase sales from existing customers by continuing to engage with them after they have made their initial purchase? Surely use the information you already have about your customers to create hyper-personalized marketing campaigns that you can run on the web, through email, and on social media.

Why will using a Digital Marketing Strategy Framework Benefit your Business?

In order to create a successful marketing strategy, frameworks have been developed for digital marketing. Evidently, almost half of all marketers are not confident in the success of their digital marketing efforts. Moreover, there was insufficient forethought and/or the wrong digital marketing model was used, both of which contributed to the campaign’s failure to meet its objectives.

Marketers can benefit from frameworks for digital marketing strategies by doing the following:

  • Firstly, construct effective digital advertising strategies by pinpointing must-dos at key points in the customer journey.
  • Conversion barriers can be found by looking at customer behavior across the board and at historical marketing results.
  • Opportunities to influence customers’ behavior should be taken.
  • Harmony between teams working together can help ensure smooth handoffs.
  • Make sure that all interactions with your customers go as smoothly as possible.

Some of the Best Digital Marketing Frameworks

Following there are two of the best Digital Marketing Frameworks: Marketing Funnel and Flywheel Model.

Marketing Funnel 


This occurs when a potential customer discovers a brand through direct digital marketing channels like targeted online ads or indirect digital marketing channels like SEO.


At this point, the customer has garnered enough interest in the product to look for more information on the company’s owned media channels.


At this time, a customer is thinking about a product that could be an answer to a problem.


At this point, the customer or the buyer is making the decision of purchasing something from the seller.

Flywheel Model


Using digital marketing strategies, both organic and inorganic. This is in order to get the attention of potential customers.


Advertisements center on building trust with customers and raising product awareness.


Dedicated to helping fulfill the expectations of existing customers and attracting new ones.


Is digital marketing a hard job? 

Not really, but it does require a lot of knowledge and time.

Are Digital Marketing strategies easy to build?

Yes. However, if you want to improve your results, you must have a clear plan and stay on track.

What skills do I need for digital marketing?

Data analysis, Content creation, SEO, SEM, CRM, Communication, and Social Media.

What are examples of Digital marketing?

A great example of Digital Marketing is the blog you are reading now. Also, websites and social media profiles are great examples