What Is SEO In Marketing

What Is SEO In Marketing

What is SEO?

The world is gradually levitating towards digital means. This digital transformation has opened doors to millions of opportunities for the world. People from all over the world are taking their dear brands online. To scale their reach in the audience digital brands like Digital Ipsum make use of digital marketing. Digital marketing as the name itself suggests is marketing a product or service through digital means. Search Engine Optimization ( SEO ) is one of the digital marketing techniques used by a brand.

It is a strategy used to increase website traffic by ranking the website higher on the search engine result page. It is an organic way of increasing the reach of service by focusing on different aspects. The more visible a web page is in the search result, the more likely it is to attract more visitors. Hence SEO greatly helps in making a service or product more profitable.

It is an unpaid service that helps a website rank higher by virtue of its relevance to the search being made. SEO makes use of search engine organic algorithms to generate more traffic on a website. It is a timeless strategy as it makes use of the relevance factor i.e as long as the website is apt for the search result page it will attract more people to visit the site. The quality of the traffic generated through SEO is top-notch. The number of website visits initiated by SEO can be huge as compared to any other means like SEM. If a user likes the service provided by a service provider, they can also turn into a frequent consumer of the service. The cost per click or cost per visit is higher through SEO. 


SEO works in a very fascinating way which is by making use of the algorithm of a search engine result page. A website is uploaded on a server that can be accessed through any search engine. Then search engines like Google, Bing, and much more use a process called crawling to filter through the data uploaded on different websites. Through crawling search engines get to understand what the website is all about. A Digital database called an index contains crawled data of websites. It contains data from many other similar web pages. Then the algorithm of a search engine comes into play. The algorithm works on the data collected in the index. It basically analyzes how well a website is able to provide the users with what they are looking for. For this a website uses keywords, relatable links, images, videos, examples, etc.

A good user experience helps a website rank higher in the search engine result page therefore this is briefly how SEO works . 


So, SEO is one of the building blocks of a successful internet marketing ecosystem . SEO makes the best use of a digital algorithm and makes space for growth . SEO can work magic for a product or service if applied gracefully . For more related information, Digital Ipsum Pvt Ltd will guide you further.