What is a Marketing Agency?
You can google the term “marketing agency”. That will give you a very dry and technical explanation. But we are not here for that. So allow us to explain it in simple terms.
You have heard about PR for movies. There are dozens of movies made every year, heck, every week around the world. But how many do you know about? You guessed it. The ones that are best marketed.
A marketing agency is the PR for any kind of business. They understand your business and help you reach out to your audience easily. They also make sure consumers are eager to avail your services.
What is a Digital Marketing Agency?
Why do you need a digital marketing agency in 2021?
2021 is such a period, where the world has moved on the web. Individuals are more on the web now than any time in recent memory. Thus, organizations have broadened their administrations on the web.
Each business is attempting to influence the digital market. That is the place where a digital marketing agency proves to be useful. They make the existence of entrepreneurs such a ton simpler.
You can in a real sense be onboarding clients/clients for your business while dozing. On the off chance that nothing this is certainly your opportunity to live like Bill Gates.
What Services Do Digital Marketing Agencies Offer?
There is a never-ending list of services such agencies can provide. But we have listed some of the most important ones below:
- Web Design And Development (https://digitalipsum.in/web-design-and-development/ )
- Graphic Designing (https://digitalipsum.in/graphic-designing/ )
- Search Engine Optimization (https://digitalipsum.in/search-engine-optimization/)
- Content Creation (https://digitalipsum.in/content-creation/ )
- Search Engine Marketing ( https://digitalipsum.in/search-engine-marketing/ )
- Content Marketing ( https://digitalipsum.in/content-marketing/)
- Social Media Marketing (https://digitalipsum.in/social-media-marketing/ )
- Application Development (https://digitalipsum.in/application-development/ )
- Software Development (https://digitalipsum.in/software-development/ )
Why should you hire a Digital Marketing Company?
A digital marketing company consists of a team of professional and experienced experts. As a business owner, many factors come into play to keep it up and running. Marketing is a huge part of it. It helps you to scale your business and take it to the next level.
But, if you are spending a huge chunk of time just to figure out what Instagram posts are relevant for the day or how to reach more customers then how will you be able to do more important businessy stuff? That is exactly why you need a digital marketing agency.
What does a Digital Marketing Agency do?
A digital marketing agency will handle all your marketing worries.
- They will understand your company, your niche, and the audience you want to target.
- Keep track of all your social media handles and schedule posts.
- Make compelling, attractive, and call-to-action content to continuously generate more leads for your company.
Today, you need to keep your company and services relevant and unique from your competition. This is what will guarantee a successful run. For that, you need a robust and fail-proof digital strategy in place to keep reminding potential customers of your services.
Cost of Hiring a Digital Marketing Agency
So, if you are reading this article, you are probably a business owner. You are also worried about the costs and liabilities. Do you keep going over whether you should hire a digital agency?
Allow us to help you. Let’s break down the cost to hire individuals over a digital marketing agency. We have compiled a list of industry standards as an example.
Cost of Hiring Individuals
If you are trying to truly make a mark, then obviously you will want the best to work for your company. This will include the following personnel:
- Digital marketing manager– Rs. 8 Lac/annum
- Web designer– Rs. 2 Lac/annum (approx)
- Content writer – Rs. 3.5 Lac/annum
- Copywriter– Rs. 4 Lac/annum
- Graphic Designer– Rs. 4 Lac/annum
- Social Media manager– Rs. 3 Lac/annum
Now, let’s compare it with hiring a Digital Marketing Agency
Compiling the above price range, it can cost almost Rs. 24 to 30 lac per annum. That is a hefty price tag. On the other hand, a digital marketing agency in India charges on an average Rs. 1 to 2 Lac per annum only.
That is a stark and noticeable difference now that it is spelled out. So, we think it has been proven beyond doubt a digital marketing agency is a better choice when it comes to digital marketing.
Do keep in mind that these are national averages only, the rates can differ. Also, these include all perks and benefits attached to hiring individual employees.
Benefits of Hiring a Digital Marketing Agency
To begin with, you don’t need to pay taxes linked with hiring employees. Who wants to give up an opportunity to not pay taxes.
Another interesting factor that has cropped up with the pandemic is the possibility of companies existing digitally. Also, it seems the trend to Work from Home is increasingly being accepted by companies and employees alike.
All of this has created the perfect opportunity and ability for companies to invest more digitally.
Last but not the least, How to recognize a Digital Marketing Agency that is suited for your needs?
Finding the right digital marketing company is almost like finding the right partner for your life! You need to be as diligent in your choice.
- Always do in-depth research about the company.
- Make sure they are experts in your industry.
- Check their track records and portfolios.
This particular choice can make or break the future of your company. So be careful.
But we are not here to scare you. So, we are going to tell you about a company that employs industry experts and provides all the above services across various industries.
Digital Ipsum Pvt. Ltd. (https://digitalipsum.in/) is a digital marketing company based out of Kolkata, India. We have already provided clients satisfactory results which brought in more business than expected. Digital marketing is the passion for the company and is driven by results.
They have a unique ability to understand startups and small businesses since they were one not quite long ago.
If you are in India and looking for a one-stop solution for all your digital marketing needs- Digital Ipsum is the answer.
Where can you find us?
You can reach us for any further queries and details at email@example.com