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“Digital Ipsum Pvt. Ltd. is the best.”
We didn’t say that, that’s what they say about us-:
At first, I was a bit hesitant and didn’t know if I was taking the right step but thanks to Digital Ipsum, I guess investing in an online presence for my business is one of the best steps I have taken in my professional life. Their strategies and implementation methods are unique and effective as well!
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Did you know?
Speed of website on the mobile device is less than 3 seconds.
Isn't it amazing how technology has advanced with time.
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A website’s bounce rate is important because it tells you how people engage with a webpage’s content or user experience. A high bounce rate suggests that you're not attracting the right site visitor or the user experience is not satisfactory.
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87% video marketers say that video has increased traffic to their website, many viewers too agree to the same and video content has also increased with time. So, opting for video content is a wise step forward for your growth strategy.
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Better content can drive traffic to a blog up to 2000%. So get ready for the battle of "Quality Content." It is really tough to compete but if you do it right you will yourself see the results. We are here to ease your efforts in getting better results!
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These are a medium to share content, you can choose blogging, video, podcasting, emailing, social media, or infographics to spread the word. You can opt for any medium according to the tastes and preferences of your audience in the respective type.
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There are over 1.3 billion websites on the world wide web today. Of these, less than 200 million are active, and still there are people out there operating without a website remaining stagnant in terms of growth. What are you waiting for?
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In 2021, there are 4.48 billion people actively using social media in the world, and this is an increase of 13.13% year-on-year from 3.69 billion in 2020. Back in 2015, there were only 2.07 billion users – that's an overall increase in users of 115.59% in just six years.
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Online marketing allows you to boost your business and online sales, by making your business more visible and accessible to a wider range of consumers who are already searching for products/services in your industry. It is easy to see how digital marketing helps businesses connect with their customer-base.
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Our digital marketing agencies will also help you create powerful SEO, social media and PPC campaigns that focus on building your online presence. At Digital Ipsum experts can help grow your brand by building social communities, targeting the right keywords and creating search- and user-friendly content for different platforms.
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Consumers 64% More Likely to Purchase a Product After Watching Online Video. You can also use videos to show your products.
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There were 1.10 billion mobile connections in India in January 2021. The number of mobile connections in India increased by 23 million.
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“Ram-fication of Ravan-ous thoughts is what Dussehra all about.”
― Vikrmn
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May Maa Durga is always there to guide us through the difficult times of our lives. Warm greetings on the occasion of Navratri to you and your loved ones.
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About 448 million were active social media users in India, making India a huge platform for marketing over the platform.
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60% of marketers create at least one piece of content each day. To become a consummate content marketer, remember this:
Consistency is key to building a successful business. Sometimes you have to make it a team effort.
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45% of business send their leads through emails. Try to send at least one email per week. Otherwise you're missing out on sales opportunities and your list will become disengaged.
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In 2020, the number of email users reached the 4 billion mark, which means that over 50% of the world's population was using email. The latest reported number in 2021 exceeds 4.1 billion. To know more about brand strategies:
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YouTube is the 2nd most popular social media platform with 1.9bn users and 5 billion views of hashatgs.
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It's amazing to see the amount of people you can reach through social media. All you want is a voice that needs to be heard by the audience.
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Internet has now become a necessity, it connects us with the outside world from wherever we are.
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We get it! It is really hard to get attention in such a short span, but keep up the hard work!
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If you work under the B2B business model, setting these priorities will help you gain clarity while applying these into your business.
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"People who open their emails via email is 49%."
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"Open rate for welcome email is 82%."
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Did you know?
"72% of online marketers consider high quality content creation as the most efficient."
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Did you know?
"Google gets more than 77,000 searches every second."
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Did you know?
"93% of all online interactions start with a search engine."
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High-value content is the content that gives your viewers a major takeaway. It includes content that answers all possible questions in the viewer's mind and resonates with the entire audience.
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SEO is not dying. It's constantly changing. And as it is changing, those who cope up with the changes will be rewarded.
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Artificial intelligence is no more the technology of the future. It has now become more widely used with its many implications to find the patterns and provide with solutions accordingly. Many businesses use AI in: machine learning, automation, machine vision, robotics, self-driving cars and natural language processing.
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Featured snippets and zero-click searches help the search engines as they try to avoid the user from visiting a third-party website to get answers for their query. These usually include short-form content, so if you publish online beware because there is a tough competition for short-form content.
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Scale in SEO helps you assess, prioritze, and perform vital SEO tasks and campaigns at the level necessary. You can use this knowledge and leverage what you have and make an impact.
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If you are in a local business or produce regional content you must use local keywords to increase your chances to appear in local searches. Using this will also help you rank in first or second page of local searches.
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Providing Related hyperlinks in your blogs helps the viewers gain more insights into a topic and increases the credibility of your website. You can do this just by adding links to other similar content as your blog.
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This life-saving mantra works everywhere, be it life or SEO. Assess what is going on and what needs to be done. Adapt to what you are faced with for now. Execute what you assessed, and your adaptability will help you in the execution.
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Monetizing your website can help you generate revenue. The most popular ways of monetizing are by implementing: Pay Per Click (PPC) and Cost Per Impression (CPI) Advertising.
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Creating content that people will love should be the goal. No matter how big or small your audience unless they don't find it relatable, nothing else matters.
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Producing content is an effective way to rank for less competitive, local keywords. Using keywords like: made in San Francisco or best in Chicago can help you. Using local keywords can help you distinguish yourself in your region.
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Robots.txt is a text file developers create to instruct web robots (typically search engine robots) how to crawl pages on their website.
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Earlier, to compete for the top ranking site in search engines many site owners were compelled to play dirty for a few years. But with changes in the search engine's algorithm this changed. Now, with the help of influencers generating better natural backlinks helps improve the site rankings as well.
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Business Directories can help you contact many registered businesses that might be ready to do business with you. Also, you can contact them and make a note of their business strategies by knowing about their products in detail.
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An XML Sitemap is a document which lists all the pages on a website to provide search engines with an overview of all the available content. It's recommended to implement an XML Sitemap on larger websites that usually have 500+ pages.
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Featured snippets are brief parts from a webpage that answer a user's question quikly and appear in google search results. These snippets provide more value than get No. 1 ranking in the search list and are very important for SEO
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Google is making efforts to show us more local news. And the "local news" section below "Top Stories" has been added to show regional aspects of a national story. This is evident that oogle is promoting Local news.
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SERPRobot is used for monitoring keyword ranking for SEO. You can use it to check the health of your website, see what your competitors are up to and also make plans for a new website.
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Video Marketing can be used to promote or create awareness of brand, product or services and also in building customer rapport. You can use storytelling to attract viewers or use info graphic to address a topic to the point or any other combination to make interesting and engaging content.
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A Linkpack is a group of internal links that usually appears at the bottom of the page. Each link sends the user and Googlebot to similar pages to the one the user is on. It helps the user find relatable, valuable content across the site. Linkpacks have grown in popularity as they provide incredible internal links.
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Structured data is a tool you can use to tell Google detailed information about a page on your website. Then, Google can use this information to create informative, rich results. And audiences love these rich snippets.
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Voice search, also called voice-enabled, allows the user to use a voice command to search the Internet, a website, or an app. In a broader definition, voice search includes open-domain keyword query on any information on the Internet, for example in Google Voice Search, Cortana, Siri and Amazon Echo.
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You can now see how your Math Solvers markup is doing using Google Search Console Performance reports.
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Google and users alike need to trust that you know your stuff.
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Original content refers to any kind of material produced in a manner that's never been made before. High-quality original content can help improve your page's search ranking. Producing unique and relevant content can boost your credibility and help you establish yourself as an industry expert.
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Google posted sketches of “examples of drops and what they could potentially mean.” This shows you visually what a site-wide technical issue or a manual action looks like compared to normal seasonality in search traffic, compared to a technical issue on a page level or an algorithm change (like a core update) or simply a reporting glitch in Search Console.
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“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen
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The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.
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Don't Let a Slow Website Kill Your Bottom Line
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Structured data is a tool you can use to tell Google detailed information about a page on your website. Then, Google can use this information to create informative, rich results. And audiences love these rich snippets.
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“Content is the reason search began in the first place.” — Lee Odden
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BERT allows the language model to learn word context based on surrounding words rather than just the word that immediately precedes or follows it. Google calls BERT “deeply bidirectional” because the contextual representations of words start “from the very bottom of a deep neural network.”
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Users want to find answers to their questions quickly and data shows that people really care about how quickly their pages load. The Search team announced speed would be a ranking signal for desktop searches in 2010 and as of this month (July 2018), page speed will be a ranking factor for mobile searches too.
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Google Search can show the terms it matched on the web page and your query, including the terms that were related but not direct matches. Google also lists if links from other websites influenced the ranking, if the results had related images, if there were geographical reasons for the result ranking and more.
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“SEO is only not seen as rocket science by those who already know it” – Danny Sullivan
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Ahrefs SEO Toolbar is a free extension for Chrome and Firefox that provides useful SEO data about the pages and websites you visit. Its free features are: On-page SEO report, Redirect tracer with HTTP Headers, Broken link checker.
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Core Web Vitals are a set of standardized metrics from Google that help developers understand how users experience a web page. While Core Web Vitals were created for developers, these tools can be used by all site owners because they break down the user's real-world experience on a page.
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If you’re a marketer or business owner, you’ve likely been told that you should be using SEO (Search Engine Optimization) more than once or twice. That’s because today, it’s an essential part of any successful marketing strategy. But if you’re not familiar with this tactic, you might not be convinced that it’s worth your time or money.
And that’s why on we are here, if you have any question related to SEO or digital marketing, get in touch with us.
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May Lord Ganesha keep enlightening your lives and bless you always. Wishing you a Happy Vinayak Chaturthi!
“SEO is like a resume, you polish it so you have your best foot forward.” – Matt Cutts
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“Creativity is a combinatorial force: it’s our ability to tap into our ‘inner’ pool of resources – knowledge, insight, information, inspiration and all the fragments populating our minds – that we’ve accumulated over the years just by being present and alive and awake to the world and to combine them in extraordinary new ways.” — Maria Popova, Brainpickings
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Marie Haynes, CEO of Marie Haynes Consulting Inc., agrees. “Google will get even better at recognizing when a searcher is looking for expert advice and will rank those posts above articles written by content writers who are lacking E-A-T,” she told Search Engine Journal. “The SEO pros who will be successful in 2021 will be those who can truly understand how to meet a searchers’ needs.”
By meeting those needs, you’ll get more conversions when the user is ready. The goal of SEO is to not only get more organic traffic, but more leads for your business. A site is worth nothing if it can garner millions of sessions without any monetization. Therefore, when a user lands on a lower funnel page, you need to make it as easy as possible to get them across the finish line by ensuring that your funnel is simple and quick to use. If a user conducts an informational search and lands on an article, don’t push the funnel too much, as they’re likely not ready — and you could lose the lead forever. Once you know the user’s intent by page type, use that information and guide that user to the next most logical page in your product funnel.
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“Don’t optimize for conversions, optimize for revenue.” – Neil Patel
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Local search is anything you do on the web to promote a physical business that makes face-to-face contact with its customers. It applies to both single-location small and medium businesses (SMBs), national enterprise brands, and chains. If a company meets with its customers directly — either through a storefront or service area — it’s termed a “local business” and a unique set of techniques and skills can be used to increase its visibility on the Internet. This may also be referred to as “local SEO,” or local search engine optimization.
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"Above all, a great SEO strategy should start by putting yourself in the user’s shoes and asking yourself if the content is truly valuable, the brand is trustworthy, and the website is easy to use (especially on mobile)."
- Lily Ray, SEO Director
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“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” – Rand Fishkin
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Automation is a term for technology applications where human input is minimized.
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SEO, or search engine optimization, is perhaps the most consistent and valuable marketing channel at every marketer’s fingertips. In fact, as recently as 2019, according to Merkle’s 2019 Digital Media report, SEO drove 22 percent of all website visits.
SEO is here to stay, but that doesn’t mean what you know of SEO today will be the same SEO you see over the next few years. That’s why it’s pivotal to stay up to date and know exactly what Google will be throwing at you in 2021 and beyond
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In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.
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Your business is unique. Your clients are, too. Harnessing the incredible power of digital marketing maximizing your digital ROI takes much more than an off-the-shelf template. Rather, it’s all about continuously monitoring data analytics, and then insightfully deploying the right mix of digital platforms with the right messaging through the right channels at the right times.
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Backlinks are links from a page on one website to another. If someone links to your site, then you have a backlink from them. If you link to another website, then they have a backlink from you. Ahrefs has the second most active web crawler after Google, which means we have the best backlink database in the industry.
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An internal link is a hyperlink between two pages on the same website. They pass PageRank (or SEO value) as well as context through anchor text and surrounding content.
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Good SEO can help you boost your credibility, earn more traffic, and improve your online visibility. Plus, you'll achieve all of those results with spending a cent on ad space. Beyond that, SEO is a great way improve the overall experience your target audience has with your brand.
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A single page can not host multiple Claim Review elements for every individual claim. Rich results got limited.
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Get what matters to you. All it takes is one dart to hit the eye.
Through Google Search Console you can troubleshoot your website's presence. It effectively helps in the maintenance of a website.
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We create 360-degree content, encapsulating all the possible aspects of information about your product. Content's depth is remarkable when it satisfies a user with a range of expert answers around a certain topic.
Oh, we survived this pandemic online. Shopping online, Ordering food online, Studying online, and whatnot. Social media and the digital market are the future. Let your customers know that you are there too.
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Teachers come as an inspiration in your life and being the guide throughout your life. It’s a blessing for a lifetime.
Happy teacher’s day!
Having a website creates your presence online. It provides information about your company to the customers, anytime, anywhere. A website makes it easy for the audience to reach out to you. Now is the time of high market competition. Secure your position with an online website. Growth awaits you.
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Saying that this was creating problems for the developers, Google removed safe browsing as a page experience ranking signal. Jeffrey Jose, product manager, also clarified through his tweets that this was just an UI change and won't affect the numbers.
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Human being is a social animal. Doesn't matter how bright we highlight the social part, We're still animals, civilized ones. And animals need love, care, compassion and intimacy to live happily. So, the links you make online, don't let that fade away as a mere acquaintance. Feed the bond, and grow together.
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Internet serves the purpose of an universal answer platform. Websites should contribute to that. The target audiance types a keywork with intent to get an answer( in forms of content, services, information or data). Know how to satisfy your target audiance better.
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The core web vitals and page experience of a website mainy constitute of; loading, interactivity and stability. The more user friendly and informative a website is, the better will be the user experiance. The factor are considered to be of value by search engines for an overall user experiance of a webpage.
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The world is full of speakers. But those who speak what we want to hear are worth listening to. Whatever we speak ought to be better than silence, and must make the queries in the listener's mind go quiet.
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After suffering significant backlash from the industry, Google dropped it's Legacy structured data testing tool. With rich result testing tool from Google or Schema.org being the new alternatives.
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Who ones ruled the marked, is now struggling to make a comeback. Change is the only constant. With great forces at work online, internet has seen many power shuffles in the past years, and will see many in the years to come. The consumer remains the supreme-most.
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Traffic is good when it's on your website. With Ahrefs Webmaster Tool, you can moniter and increase visitors. To increase the website's visibility is a major concern in the digital market. Get is sorted with variety of tools and analytics.
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Remember the last time when you grabbed your cellphone to search a word, and a moment later, you were reading that amazing blog? That's how your search intent got converted. It's all in the keywords. And hey, You also subscribed that, right?
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Internet is a game of precision. Where information is the key. For the slighest of lack, there's something better in the queue. Those who know the smallest of detail are the one's who lead.
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Google Introduced a remarkable author URL property. This property is most likely to benefit writers who post their contents online on different websites. Author URL helps trail the different works by the same author which will, presumably, inhance one's website performance and ranking.
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Learning is a continuous, never ending process. So is it for the search engines. Like salvation, the epitomization of a search engine far-fetched. Our technologies develop with us. Are we the ultimate humans? No. Do we have the ultimate search engine? Not yet.
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Google PageSpeed Insight is an online tool for webpages to analize the speed of it, and get suggestions to improve it. To make the page work even faster, it's kind of a self evaluatory corrective measure that one can take through google for better performance.
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