The Ask
Despite being a recognized name in international trade and infrastructure, P.L. Global hadn’t kept pace with the expectations of a modern B2B buyer. Their website was static, unstructured, and dense. Their brand visuals were dated. Their digital presence? Nearly invisible.
They came to us with one clear brief:
Make our business discoverable, relevant, and trustworthy in the digital space.
And do it in a way that honors the scale and seriousness of what we do.