Social media Influencers
A social media influencer is an individual who actively promotes a brand’s goods and services on social media. It is a person who works in a certain industry and interacts with its clients. It is also a person who, because of his position of power or connection to the target audience, has the ability to influence that person’s purchasing decisions. Influencers on social media share two traits: they produce content, build communities there, and eventually, others start paying attention to what they have to say.
They either have a personal blog with a steady following or a social media presence where he posts relevant stuff for his followers. They generally have a large amount of followers who are interested and invested in the influencer’s accounts and the things they post. Influencers on social media share two traits. They produce content, foster communities there, and eventually, others start paying attention to what they have to say.
The most popular bloggers today have a lot of influence on their followers since they are seen as being more genuine and reliable than conventional advertising. Using celebrities and bloggers helps businesses target marketing messages without risking exposure to doubt. This type of marketing is unique in that it focuses on the requirements of the influencers rather than the needs of the consumers. Brands look for prominent individuals that meet their target demographic. They base it on their niche or lifestyle with the intention of developing long-term partnerships. This entails giving the chosen person early access to things or even enrolling them in the business.
Types of social media influencers
Before understanding and getting into the concept of influencer marketing it is important to learn about the types of influencers out there. In this blog, Digital Ipsum will guide you through all of that.
Typically, celebrities have achieved fame through their work as actors, singers, athletes, or online personalities. This group of influencers stands out because they have amassed the most social media followings. They tend to have over millions of followers on social media. Celebrities are generally what you call “mega-influencers”.
Macro influencers are basically social media celebrities. Anyone with between 100,000 and one million followers is a macro influencer. They frequently became well-known online and include well-known bloggers, vloggers, podcasters, and social media stars. Macro influencers are professionals at using social media platforms. They creatively and produce high-quality user-generated content that assists increase brand recognition and visibility because they are frequently content creators.
Social media has an extremely unlikely algorithm game. Sometimes even accounts with little followers have an incredible engagement rate. A micro influencer is someone who generally has 1000 to 100k followers. Although they are not conventional celebrities, they have a name for themselves as reliable sources of advice in the areas they are professionals. Because they create close-knit groups with high levels of engagement, micro influencers have a solid reputation and authority in their specialty.
Customer influence is basically referral marketing. People who are looking for suggestions for goods or services tend to believe reviews from happy users. Additionally, recommendations increase in value with time. Social media reviews and testimonials have a significant impact on customers and help them remember a brand’s presence and its items. They provide examples of problems the product has resolved or advice on how to use them most successfully.
Role of social media influencers
You reach a wide audience with social media influencers because they typically have enormous Twitter followings, thousands and millions of Instagram followers, Facebook friend lists, or significant blog traffic. They are enhancing your brand message if they talk about it, retweet it, or share one of your posts. As it boosts their exposure, working with social media influencers is a popular choice for brands and small enterprises. The sizable audience will see them talking about your brand and its products.
Offering a free giveaway that the influencer promotes on their page while also requiring their followers to follow your social media account in order to enter. This is a good technique to employ when working with social media influencers. This guarantees exposure, views, and followers for your brand’s page. By collaborating with a social media influencer, you reach a large number of their followers who are interested in your business even though they don’t generally suit your target audience’s profile.
Customer’s trust in your brand will increase as a result of working with a social media influencer, which is one of the biggest advantages. Social media influencers are people who have a sizable fan base on social media sites because their opinions are respected and others like them. Whether they became well-known for their YouTube videos, motivational Instagram Stories, or funny Twitter posts, people took notice, spread the word, and helped these individuals achieve fame. A very incredible thing about social media is that it connects people on a personal level without even actually meeting them. Even though they have probably never met, the trust that is in the relationship between social media influencers and their followers makes it special. Because their followers trust social media influencers, brands that are promoted by them are trusted by their followers as well.
Content and creativity
Influencers are social media content professionals. They know how to deliver content to their followers in a way that will resonate with them and make them interested. Any marketing campaign requires high-quality content. In this aspect, influencers provide excellent content that would quickly connect with the audience and lessen your workload. They even develop original content marketing concepts that your brand itself does not sometimes consider. Influencers are aware and frequently follow the most recent social media platform trends. They help you learn about these novel concepts and use them to interest and aid potential clients. Additionally, because they are authorities in the subject, you could also possibly learn more in-depth information about your sector from them.
Search engine optimization is what all brands and businesses are after. Improved SEO rankings do wonders for your page. It is often a task to effectively increase the rankings. However, collaborating with a social media influencer is a successful strategy to raise your search engine position. Search engines prioritise locating high-quality natural links when determining where to rank websites. When working with social media influencers, this is simple to accomplish because all they need to do is generate backlinks to your brand. Then their followers look up for your brand;s message and items.
Influencer marketing industry
Influencer marketing uses influencers who already have a sizable fan base of people who share their interests to promote a product naturally. Influencers are the original content producers that have already influenced a specific demographic with their work, whether it be a blog, post, video, or vlog. Moving on to brands, they see this as an approach to market their products to the pre-assembled group of potential customers because companies are eager to promote their product to their target demographic. It basically implies selling your products through a person or group of persons who already have a large set of followers. Brands find it much simpler to explain the advantages of their goods or services by using the reliable producers and influencers who their potential customers already follow. Even the customers find it trustworthy to buy products coming from a person they have been following and know about.
Since most influencers and social media personalities draw their following from social media platforms, influencer marketing and social media marketing are closely connected. It is already understood how crucial social media marketing is for any business to grow. It benefits you in ways traditional marketing mechanisms don’t. As social media is an everyday routine for more than half of the population worldwide, influencer marketing provides access to that many people.In fact, influencer marketing gives you access to audiences that conventional advertising is often unable to reach. Although two-thirds of consumers use ad blockers, the same people voluntarily follow influencer recommendations. 80 percent of people knowingly make a purchase after hearing a suggestion from an influencer.
Influencer marketing campaigns
There are various marketing campaigns that companies and brands follow when working with influencers. Influencers let their followers know about your brand message and products through various social media trends.
This is one of the most traditional forms of influencer marketing. Brands pay influencers to publish a post on their accounts talking about the brand. The influencer handles content development and publishes a post that was prepared in accordance with the client’s instructions. This majorly happens on Instagram and Youtube where creators use the brand products and mention them in their posts.
Unboxing is another very common marketing campaign. What happens is brands gift influencers their products and send them packages. The influencers then open these packages, review them and give their opinions on the products to the followers. This usually happens on Youtube in video forms. However, sometimes the influencer’s negative feedback on the products are harmful for the brand’s reputation.
Social media takeover
Under social media takeover, an influencer controls the brand’s social media accounts. This engages the influencer’s audience in the brand’s account. The majority of the time, a business gives an influencer a day or a specific period of time to run their profile. Another choice is to ask them to host or participate in a live stream or something like that.
Long term ambassadors
In this type of marketing, as the name suggests, influencers associate with the brands for a long term. This is how the traditional marketing campaign of celebrity spokesperson works. For several months to a year or more, a brand ambassador promotes the company. This regular promotion provides more chances to demonstrate the breadth of a business’s products.
In the eyes of the influencer’s audience, a more solid relationship translates into greater trust, trustworthiness, and authenticity.
Relevance of influencer marketing in 2022
One of the most prominent justifications for using influencer marketing is brand recognition. Influencers have a powerful ability to improve a brand’s exposure by reaching a big audience. In fact this is possible with a single post because of their large followings. It is important they have real followers and a high engagement rate. When brands work with influencers, it makes them stand out and draw in new fans for themselves. This increases their visibility and provides them with the chance to acquire more traction.
Consumers perceive influencers as a third-party, unbiased source. Consumers are more likely to believe their information and suggestions, which encourages people to purchase your goods or services. The belief that their followers have in their judgement is what gives influencers their greatest power. Your brand’s reputation and credibility is enhanced by working with reliable and pertinent influencers. As a result, when people express their opinions about your company, it will be taken as a sincere recommendation. This aids in creating a fan base of devoted brand advocates.
It is often difficult to increase the number of likes, comments, and shares you get on social media posts, especially if your brand is new to the marketplace. However it is highly likely to develop some truly interesting and distinctive content by collaborating with influencers. They even enhance the channel engagement. When influencers post content about your brand on their pages, their audience will interact with it.
An expanding marketing strategy
Despite the impression that there are too many influencers in 2022, this is not the reality. There are more options for new people to become influencers as social media platforms are constantly expanding. As a result, the chances of discovering someone who speaks to your particular ideal demographic and is excellent for your e-commerce company increase.
There are now influencer representation firms and agencies that assist brands in finding the ideal influencers for their strategy. Influencer marketing will keep developing as the industry surrounding it continues to boom in today’s time. These kinds of firms are an excellent alternative for ecommerce brands that don’t want to invest the time or money necessary to keep up with influencer marketing trends. Even if you don’t learn everything yourself, you still benefit from the phenomenal success that generally comes with influencer marketing.
Having user-generated content that you can share is another key factor of influencer marketing. People now tend to place greater faith in other people they look up to than they do in brands. Finding pictures and content from people outside of your team, though, is also difficult. But, you can ask an influencer you’re working with for permission to use their content on your page. Then, you’ll be able to repost their content so that both their images and copy and the association you have with this influencer are visible to your audience. Most prospective customers have ad blocking software installed to prevent this. This is overcome by influencer marketing since the source is accepted by the customer and conveys an important message.
Every company needs more customer reviews on their website, but occasionally customers forget or don’t bother to return and give their feedback or experiences. With busy lives and ignorance in general, there are not enough customers who actively post testimonials. When you collaborate with an influencer, you record their endorsement and their personal narrative. You provide your potential consumers more social proof so they feel more confident buying. Include their information on your website as a whole or the page of the specific product they are reviewing.
Since the social feed was invented, social media sites have altered the algorithms that determine what their users see in their feeds, but recent algorithm tweaks have riled up influencer groups. Numerous brands believe that after being deprioritized by algorithms, their organic social media content is ultimately gone. Nevertheless, followers of most platforms tend to find influencer material to be of high quality, which is why more brands are spending more money supporting influencer content.
Although influencer marketing is nothing new, how it is perceived by the general public and how it is used by companies has changed substantially. Prior to the internet, superstars alone held the power of influencer marketing. Although this new class of influencers may have a limited reach, their engagement rate is noticeably higher, and the trust factor for the upcoming consumers is enormously larger. As it often results in more followers, clicks, online traffic, and sales, engagement rate is now seen as being much more useful. Just concentrating on the amount of eyes is a less intelligent and productive strategy.
Brands need to pay special attention to the demographics of their target audience for influencer campaigns since the influencer industry is expected to become more competitive. Because they now have greater resources at their disposal, influencers on those platforms can produce material that is even more interesting and high-quality. For more blogs on digital marketing, check out Digital Ipsum- a one stop solution for all digital advertising!
The Basics of Retail
Producers are under no commitment to just work with one retailer. However, shoppers are less brand steadfast than they were in past ages. This implies that the retail area is incredibly serious. The most notable brands have been doing business for a very long time and have incredibly well-informed information on their objective socioeconomics. This gives these more established organizations traction in the business, given they have great and popular items.
The retail industry comprises all organizations that offer goods and services to customers. There are a wide range of retail deals and store types around the world, including staple, comfort, limits, free movers, retail chains, DIY, electrical and claim to fame. The retail industry shows a consistent development year on year and utilizes an enormous number of laborers around the world, especially with the developing ubiquity of online shopping. The cutthroat idea of this speedy industry was particularly articulated during the beyond couple of years. For 2022, retail outlets have been constrained to rethink their well established cycles and strategies that have organized the area for quite a long time. These worldwide changes in administration and perspectives about supply chains for some notable brands just assist with demonstrating how significant retail deals are for the economy.
Retail location proprietors wear a great deal of caps, particularly in the good ‘ol days. You’re overseeing stock, preparing staff, working with merchants, and incalculably different assignments that your business needs to flawlessly run. You realize digital marketing can assist with expanding deals. Yet you’re battling to carve out opportunity for it or even know where to begin. Fortunately, there are a lot of minimal expense, simple-to-learn digital marketing strategies you can attempt today.
1. Live videos
Videos are an incredible method for drawing in with clients. Yet did you have any idea that 80% of individuals favor live videos over pre-recorded ones? To begin, all you really want is a stage with live video choices. Such as Facebook, YouTube, Instagram, or Vimeo — which you presumably as of now have! What would it be a good idea for you to do a live video about? The choices are interminable! Live videos are perfect for doing in-store visits, Q&As, and even item includes (giving your digital crowd an in the background take a gander at your retail location is likewise an extraordinary omni channel selling strategy!). To increment commitment, have a go at declaring your arrangements for the live video ahead of time so your supporters can want to tune in.
2. Promotional emails
They might be quite possibly the most established stunt in the digital playbook, however nothing beats a drawing in limited time email. As a matter of fact, one study asked individuals “How frequently, if at any time, might you want to get special messages (e.g., coupons, deals warnings) from organizations that you work with?”
61% of individuals said they might want to get those messages week by week, and 86% said month to month. That is a lot of chances!
In any case, how might you begin?
You’ll require an email stage and an email list. From that point, take a stab at making a basic email format you can use to declare your most recent item or deal. And get individual by showing your store’s local area inclusion or in the background photographs and stories.
3. Employee spotlights
A review showed that 52% of site visitors go directly to a brand’s About page in the wake of visiting its landing page.
The learning for this?
Customers need to see the individuals behind the brand. That is the reason representative bright lights can be a strong strategy.
Consider representative bright lights as little acquaintances of your store staff with your clients. Whether you have them on your site or your web-based entertainment accounts, they’re an extraordinary method for adding an individual touch to your marketing efforts and acquainting your clients with individuals they might experience when they visit your store.
4. Branded hashtags
A marked hashtag interfaces clients to your items as well as your image — yet what is it precisely?
Take Old Navy’s #oldnavystyle, for instance.
Clients post pictures of themselves wearing outfits from Old Navy on stages like Instagram with the hashtag #oldnavystyle. It has made an online community around a common love of the garments Old Navy offers.
Pick a special hashtag that addresses your image values and use strategies like virtual entertainment, messages, and, surprisingly, in-store signage to urge customers to utilize the hashtag. Make a point to follow the hashtags via social media so you can repost and highlight clients in your bulletin to boost much real sharing!
Facebook, Instagram, Snapchat, and WhatsApp all have Stories capabilities for a moment, dynamic, and speedy video content. There are almost one billion clients across these four stages utilizing Stories routinely. What’s more, almost 64% of brands were involved or wanted to involve Stories in their digital marketing procedures simply last year.
To get everything rolling, all you really want is a record on one of the virtual entertainment stages we recorded. Begin by doing day-to-day registration stories, “check out the shop” stories, item unpacking stories, item instructional exercises, and client support-themed stories. This is a strong method for producing speedy video content that can be classified and saved utilizing the Highlights highlighted in these applications.
While this guide gives heaps of free (or almost free) ways of promoting your retail location, as a rule, the saying “you need to burn through cash to bring in cash” sounds valid. In any case, as a retail location proprietor that might not have a colossal advertising budget, you would rather not spend your cash on anything. You’ll need to ensure you’re spending it where you’ll get a decent profit from your speculation. One promoting channel that can have an incredible ROI is Google Shopping Ads, which is the reason we urge you to look at and bookmark.
7. Contests and giveaways
Social media is an extraordinary method for advancing your retail store. Yet imagine a scenario in which you don’t have a major following yet. For retail locations, a simple method for getting individuals to follow you and draw in with your image is by doing a giveaway or a challenge. A few plans to begin:
- Run a challenge in a joint effort with another store, brand, or merchant to extend your crowd
- Use challenges to assemble energy for new item delivers
- Plan challenges as a method for selling overloaded items.
Ensure you impart clear support necessities and comply with the stage’s special rules.
8. Messenger apps
An extraordinary method for selling more items is by making it simpler for likely purchasers to ask you inquiries and guarantee offers on the stages they’re now investing energy in. For instance, Facebook and Instagram direct messages can be extraordinary ways of communicating actually with your clients and make one on encounters that impart trust in your image. As a matter of fact, as per Facebook, 69% of individuals say having the option to message a business assists them with having good expectations about the brand.
9. Behind the scenes looks
For digital marketing retail encounters to wake up, ponder showing what occurs in the background to your clients. Assuming you work with an offsite producer who meets with you about creation or you have neighborhood sellers convey merchandise to your stores, share that with your crowd! Give a brief look at what puts items on your racks and gives your administrations the worth they bring to your clients.
To begin, you want concurrences with your providers and any other individual included expressing they’re OK with you posting this content. It very well may be unimaginably compelling if and when you do!
10. Holiday posts
Toward the start of the year, download an occasion schedule with the date of each and every legitimate, strict, and noticed occasion. This is an extraordinary method for arranging virtual entertainment posts and other digital marketing retail satisfied ahead of time. You might in fact get imaginative and post for a portion of your number one “public day” festivities that add a funny bone to your posting. Krispy Kreme does a weeklong festival of Instagram posts and giveaways consistently to pay tribute to National Donut Day.
11. Current event participation
Participating in recent developments, political developments, and local area happenings might sound startling. Yet, it’s a strong method for standing firm, conforming to a reason, and drawing in the sort of client you need purchasing your items and administrations. To begin, ponder your optimal client, and about what you have confidence in and need to advance close by your store. Then select ways of standing firm via web-based entertainment and across your different channels.
12. Videos and GIFs
80% of clients say they use video and web content to pursue an accepting choice — reason enough for retail store proprietors to consider adding recordings to their computerized showcasing system! Particularly now, as COVID-19 is keeping you from interfacing face to face with customers however much you used to, video can interface clients with you and your store from the solace of their home. To begin, conclude what kind of video content you have the assets to make. Whether it’s a video blog (video blog), a useful how-to video, or an infectious GIF, enlivened content is a strong method for getting clients drawn in with your store, your items, and your administrations.
13. Surveys, polls and quizzes
As a retail store proprietor, you might know all about requesting for feedback in-person, yet did you realize you can utilize social media to gather input and client experiences too? One of the fastest ways is through Instagram Stories. Through a test, question that could go either way, survey, and slider, you can get constant criticism from your clients once they view and answer your Stories.
14. Facebook groups
Ponder beginning a Facebook bunch around an occasion or normal interest for a subset of your clients. A great deal of retailers who proposition classes or spring up occasions might need to utilize a confidential Facebook gathering to allow clients to share all the more securely and by and by. This is a method for giving your store’s image perceivability and shows you’re putting resources into your clients.
15. In-store apps
While few out of every odd retailer is prepared to acquaint an in-store application with their digital marketing mix, applications can be extraordinary motivators for getting customers into your store. Also you can begin with a straightforward digital punch card reward framework at checkout. However, you can likewise get refined and make an application that works like an in-store associate, with item guides, surveys, and depictions. Could you at any point envision examining a label in a dress store and having the option to swipe. Then see pictures of the garments demonstrated on various body types? This could lessen fitting room dependence and empower quicker deals.
16. Impromptu Sales
Nearly every individual who has shopped online has succumbed to the lure of shock deals and restricted offers. Ingrain a need to get moving by taking advantage of clients’ FOMO (apprehension about passing up a major opportunity). Cause them to feel that they are passing up so many astonishing arrangements. And they would undoubtedly lament not exploiting it. For example, set up a limited time post on your socials that expresses “half off on all things for now!”
17. Host Contests and Giveaways
You want to get individuals to discuss you, correct? Hosting contests and giveaways is one of the dependable ways of energizing a brand’s fans and attracting possible ones. It would expand your compass decisively, and would likewise ignite mindfulness with individuals who haven’t known about your image yet. Most special giveaways require following your page, remarking on one of your posts, and labeling a couple of companions. This by itself would as of now make your image gain consideration, which could convert into deals whenever done appropriately. You could in fact call your most faithful clients. Let them in on the giveaway as they will be without a doubt to partake in it.
Decide what fits and run with it
While these thoughts can be energizing ways of drawing in your clients, they’re not ideal for everybody. It’s critical to analyze where you will get the greatest value for your marketing money and begin there. Utilizing any kind of digital marketing for retail is an extraordinary initial step. The blend of both your physical and digital retail facades can assist with advancing your business, lay out your image, and get more clients.
The Bottom Line on Digital Marketing Strategies
There are numerous ways of further developing your retail business’ net revenues. Putting resources into a brilliant, extensive digital marketing system is quite possibly the best. From executing an omnichannel promoting foundation to sharpening your image’s digital messaging. Digital marketing can significantly impact your retail store’s main concern. Digital Ipsum is here to help you for further queries related to the above topic.
What is a marketing agency?
You can google the term “marketing agency”. That will give you a very dry and technical explanation. But we are not here for that. So allow us to explain it in simple terms.
You have heard about PR for movies. There are dozens of movies made every year, heck, every week around the world. But how many do you know about? You guessed it. The ones that are best marketed.
A marketing agency is the PR for any kind of business. They understand your business and help you reach out to your audience easily. They also make sure consumers are eager to avail your services.
What is a digital marketing agency?
Now you have a general idea of what a marketing agency is. So, it is easier to understand what a digital marketing agency is. It is digital PR.
Why do you need a digital marketing agency in 2021?
2021 is such a time, where the world has moved online. People are more on the internet now than ever before. As a result, businesses have extended their services online.
Every business is trying to make its mark in the digital market. That is where a digital marketing agency comes in handy. They make the life of business owners so much easier.
You can literally be onboarding clients/customers for your business while sleeping. If not anything this is surely your chance to live like Bill Gates.
What services do digital marketing agencies offer?
There is a never-ending list of services such agencies can provide. But we have listed some of the most important ones below:
- Web Design And Development (https://digitalipsum.in/web-design-and-development/ )
- Graphic Designing (https://digitalipsum.in/graphic-designing/ )
- Search Engine Optimization (https://digitalipsum.in/search-engine-optimization/)
- Content Creation (https://digitalipsum.in/content-creation/ )
- Search Engine Marketing ( https://digitalipsum.in/search-engine-marketing/ )
- Content Marketing ( https://digitalipsum.in/content-marketing/)
- Social Media Marketing (https://digitalipsum.in/social-media-marketing/ )
- Application Development (https://digitalipsum.in/application-development/ )
- Software Development (https://digitalipsum.in/software-development/ )
Why should you hire a digital marketing company?
A digital marketing company consists of a team of professional and experienced experts. As a business owner, many factors come into play to keep it up and running. Marketing is a huge part of it. It helps you to scale your business and take it to the next level.
But, if you are spending a huge chunk of time just to figure out what Instagram posts are relevant for the day or how to reach more customers then how will you be able to do more important business stuff? That is exactly why you need a digital marketing agency.
What does a digital marketing agency do?
A digital marketing agency will handle all your marketing worries.
- They will understand your company, your niche, and the audience you want to target.
- Keep track of all your social media handles and schedule posts.
- Make compelling, attractive, and call-to-action content to continuously generate more leads for your company.
Today, you need to keep your company and services relevant and unique from your competition. This is what will guarantee a successful run. For that, you need a robust and fail-proof digital strategy in place to keep reminding potential customers of your services.
Thus, in the event that you are perusing this article, you are most likely an entrepreneur. You are likewise stressed over the expenses and liabilities. Do you continue onward about whether you ought to recruit a digital organization? Permit us to help you. We should separate the expense to employ people from a digital marketing agency. We have ordered a rundown of industry norms for instance.
Cost of hiring individuals
If you are trying to truly make a mark, then obviously you will want the best to work for your company.
Now, let’s compare it with hiring a digital marketing agency
Compiling the above price range, it can cost almost Rs. 24 to 30 lac per annum. That is a hefty price tag. On the other hand, a digital marketing agency in India charges on an average Rs. 1 to 2 Lac per annum only.
That is a stark and noticeable difference now that it is spelled out. So, we think it has been proven beyond double that a digital marketing agency is a better choice when it comes to digital marketing.
Do keep in mind that these are national averages only, the rates can differ. Also, these include all perks and benefits attached to hiring individual employees.
To begin with, you don’t need to pay taxes linked with hiring employees. Who wants to give up an opportunity to not pay taxes?
Another interesting factor that has cropped up with the pandemic is the possibility of companies existing digitally. Also, it seems the trend to Work from Home is increasingly being accepted by companies and employees alike.
All of this has created the perfect opportunity and ability for companies to invest more digitally.
Last but not the least, how to recognize a digital marketing agency that is suited for your needs?
Finding the right digital marketing company is almost like finding the right partner for your life! You need to be as diligent in your choice.
- Always do in-depth research about the company.
- Make sure they are experts in your industry.
- Check their track records and portfolios.
This particular choice can make or break the future of your company. So be careful.
But we are not here to scare you obviously. So, we are going to tell you about a company that employs industry experts and provides all the above services across various industries.
Digital Ipsum Pvt. Ltd. (https://digitalipsum.in/) is a digital marketing company based out of Kolkata, India. We have already provided clients satisfactory results which brought in more business than expected. Digital marketing is the passion for the company and is driven by results.
They have a unique ability to understand startups and small businesses since they were one not quite long ago.
If you are in India and looking for a one-stop solution for all your digital marketing needs- Digital Ipsum is the answer.
Where can you find us?
You can reach us for any further queries and details at email@example.com
Email Marketing is one of the most trendy one! As we know, to stay in such a competitive environment we must make sure that we are on top or else no one’s gonna notice us! As a person holding a business needs to keep the following 10 key Email Marketing metrics in mind that we are going to discuss today! Marketing creates awareness about your brand and increases your value as well. To stay on top get noticed quickly just work on proper advertising and marketing about your products. Let us discuss a form of marketing called Email marketing and its metrics in our new blog by Digital Ipsum. We are going to talk about Email Marketing Metrics and a few tips as well. Stay tuned till the end to get fruitful knowledge from here.
Before stepping to any conclusion you must be clear that why should you opt email marketing over other and for that we have included some of the advantages of email marketing:
ADVANTAGES OF EMAIL MARKETING:
- Cost-efficient :- Email marketing can cost you much lower than any other forms of the digital marketing
- Shareable :- The most important thing in marketing is sharing. The more you share the more you create awareness among others and yeah emails are literally very easy to share you just need to forward it!
- Marketing properly :- Email marketing helps you to build your reputation by word of mouth or viral marketing. This may help you to influence more new customers to become followers of your reputed brand easily!
- Time saving :- Email marketing is time saving as you can easily understand the purpose of the sender by just reading the subject line!
- Scalable :- email marketing helps you to reach a large number of audiences at one go and even you can target the smaller group! It’s totally customizable!!
Defining and refining Terms related to Email marketing:
Understanding the terms deeply and simply makes the process go easy! Keep in mind that the way of explaining always matters. Defining it in simple words so that you can get a refined idea from our blog!
→ Marketing Metrics: The first question raised over here is what actually does the marketing metrics mean right! So, Marketing metrics are simply a measure or track of your performance! How much you succeeded in your particular campaign is what you can easily estimate through the marketing metrics! The effectiveness always attracts the attention! We are going to discuss a few of the marketing metrics deeply and clearly! For more details you can simply visit the website of Digital Ipsum!
→ Email Marketing: It is actually a way of digital marketing i.e., on e-gadgets. Email marketing is actually a way to advertise yourself to an individual or a group of people! Promoting your products or services through this channel has made marketing look more official. Now, since there are many other ways of marketing yet when you choose this one you must be aware of it properly.
→ Note it Down: Sending an email no doubt looks more official than sending a message on other social media platforms. The most important thing you should take into consideration is to state your goals! In simple words tell them why you are doing email marketing! This will help in building the trust of the receiver on you! I am not saying to state that first but letting your reader know you will increase chances of their investment.
“The fact is that more than 60% of people have made online purchases directly through email rather than from the shopping site or applications!”
Now, this will no doubt give you enough motivation to do email marketing right! Then what are you waiting for!!
The Requisites for email marketing:
Discussed below are the most essential email marketing metrics! Every metric has been explained in simple words and some are even attached with the graphs. Discussed below every metric is important and useful in their own field. All ten are like super 10 which tries to give you new information. So, let us take a look at that!!
Open Rate: The perfect way to analyze is to look at the open rates i.e., First of all, focus on how many people have opened your mail. This will make it quick and easier for you to find out who is interested in buying your products or taking up your services! A good email open rate is nearly 20 to 25%. Yes, it varies from industry to industry yet at an average number is 20 to 25%.You can simply get the approximate idea of how many people are considering buying it! If they have opened the mail that means they seem interested in your product or service.
The simple way to calculate the open rate is to divide Unique opens to the (Number of Emails sent – Bounces). Now, it’s not always that if they have opened the email then they will for sure invest in you. To have the surety you need is another metric to measure it! Now, If you are interested in increasing the email open rate what you just need to do is simply follow the following steps:
- Get creative with your email marketing
- Keep an eye on your open rate for increased activity
- Make sure your content is risk
How can Digital Ipsum help you in increasing your email open rate?
Digital Ipsum is here for you with an exclusive email marketing strategy which will help you cover your whole marketing. We are a team of professionals here to help you out to organize your campaigns, add personalized target lists , schedule launches etc. Our team is ready to work for you 24/7. All you need to do is call us for your quick betterment!
Click Through Rate: CTR or click through rate is an accurate way to get to know the precise number of people interested in your product. Now, this will provide you with the proper understanding on how many people are engrossed in your content. In email marketing conversion rate is actually the percentage of the readers who have successfully completed the action after reading your email. Also, it may give you a proper idea on the type of content consumers are interested in so it will help you to provide customer – friendly type of services or goods next time.
This one is an important metric for most marketers , as this shows how effective email marketing is. Yes, the main thing you should note is you can access this information from your email service provider easily! Go on, take up his help or you can even take a look at our website whose link is provided at the end of this blog to become even from all the odds!
Subscriber List Activity: What does this term refer to? The easy definition of subscriber list activity is that it is the number of users or the viewer who have subscribed to receive mails from you or your business! Also one more term coming from here is :
List growth rate: It is actually the rate at which email lists are growing. The bigger the list the larger the number of people interested in you. This one is quite important so take care of your subscribers and their interest in you! The more subscribers means more profit and more success! To improve your success ratio just contact Digital Ipsum as soon as possible!
Bounce Rate: The definition of bounce rate is that it is the percentage of the people who leave your website without interacting with anything on your website. Now, it becomes essential for you to stop your visitor from bouncing back! To do that you need to maintain your website properly and make your website look more attractive. The trust is must and if your content doesn’t look trustworthy you are for sure going to get an increment in the bounce rate and that’s not always good so be careful! To have rich and relevant content you are just a call away from Digital Ipsum. The company that can create wonders for you!
Email Sharing: When the receiver clicks on the “Share” Button and shares with any person on any social media platform then it is termed email sharing. Now, this one is an important metric because it helps you to generate new contacts leading to more productivity! So keep on tracking the email-sharing! Also, never forget to encourage your readers to share your emails with their friends or colleagues if they found your content useful and informative. Just tell them sharing is caring and ask them to forward your content to as many as possible! This will have two benefits, one for them and one for you!
Unsubscribe Rate: Unsubscribe rate means how many people have opted to unsubscribe from your emails. The person who doesn’t want to receive your emails and unsubscribe to your emails brings your unsubscribe rate to a high level causing your success ratio to fall down. Now, keeping track of such rates becomes quite healthy for your business as you will know what interests the customers more. Also, never think of this as a negative point since it is okay compared with the spam complainants!
Email read rate: This is one of the most useful metrics that measure how many people have actually read your email. Now, time may differ but the email opened for more than 8 seconds is termed as “read” and not just opened. The email read rate is quite similar to the open rate but it is far more accurate than the read rate. This gives you a brief idea about how many of the readers seem interested in you. Track this metric and make a detailed list of the customers who are interested in you and who aren’t! This gives you a clear idea so that you know on whom you should focus!
Email mistakes rate: Email mistakes rate is nothing but the number of mistakes you made in your emails. Yes, everyone makes mistakes but making the big mistakes costs you a huge loss. Now, you just need to be careful with what you present to your customers. Always double-check your content before posting it. What you present creates an image of you in the reader’s mind so always make sure your image is what you want to make and not anything else!
Let me give you an idea of the common email marketing mistakes!
It looks like bots have written your mails and not you. This is the most common mistake! So, to improve on this what you should do is include your audience into the conversation. The personal touch makes them feel good and trustworthy!
Your subject line is boring! This will be a huge mistake since it leads to no opening and which means no reading the email as well! So, keep in mind to have a catchy subject.
Mobile phones can’t access your emails properly. There are more than 60% of users who use only mobile phones. You must note that!
You sound like you are only interested in selling and not anything else. This will no doubt make you look professional. But the customers also have feelings so you must take care of that too.
The last but the biggest mistake is sending your email at the wrong time. Studies have proved that sending a well furnished email at the wrong time is nothing but the wastage of your energy and good content.
Delivered rate: The easiest definition of delivered rate is that it is actually the number of people who received your emails. Now, all your good content, hard work, creativity etc. goes in vain if your ultimate purpose is not fulfilled i.e. The email has not been received by your audience. A good delivery rate is nearly 80% for the marketers. You must know that an email is counted as delivered if it is not bounced.
You can calculate the delivery rate by just dividing the number of mails delivered to the number of mails sent. This is an easy and quick way of finding the delivery rate. This metric seems less useful but yet it’s the most prior one! Neglecting it causes great loss and to avoid such loss simply take note of the delivery rate carefully! You can get detailed information about this from Digital Ipsum!
Spam Complaints: The last but not the least one is spam complaints. When any user sends a complaint regarding your service or the product and you get the spam which when increased too much results in blocked by ! Spam complaints are actually the reports that are created by the email recipients against your email or you can say they file a report for the unwanted mails in their inbox! Be careful with this!
To avoid such spamming you should keep in mind that your content must not seem illegal or poor. Also, note that sending many emails at a time will make you look like a fraud. And to stay away from such things, never ignore the mentioned facts.
Here comes your hero! Digital ipsum can guide you over this. If your complaint rate or spam rate rises above 0.3% we will notify you with the warning! Don’t get too alarmed because even the legitimate senders get such warnings! But yeah if this complaint rate rises above 0.5% you are likely to get suspended! Spams are the triggers. Marketing in the simple and proper way can help in avoiding spam complainants. For more such information go visit our website. The link is provided below!
BINDING YOU BY ENDING:
Now since all this is a practical guide and just by words there is no big thing.. So, I would like to end this with tips for you to improve your email marketing!
- Stay up-to-date with data and try to be more and more accurate.
- Always have an eye on the subscribers list so that you get the measurement of your success.
- Never forget to focus on your customers’ needs and interests.
- Make your content rich so that you look more relevant compared to others.
- The email service provider is so helpful for you in every possible aspect so make sure to use his services properly and use every feature.
Please make sure to comment your thoughts as we would be more than happy to hear from you. Share with us how our blog was helpful to you! Also, linking our official websites link , our contact number and email address below, don’t forget to check it out! Feel free to contact us as we are available here 24/7 for you! And, yeah we are so much thankful to you for taking out your time to read our blog! Interest is always the first step to learn something new from everything! Have a great day readers!
Marketing or attempting to sell a product, or delivering the idea of your business via social networking or social media sites such as Facebook, Twitter, Pinterest, and Instagram is known as social media marketing. It is basically a type of marketing through social media to build a brand. Social media being the most consumed form of media today is the primary means of letting people and the audience know about your business. Businesses of all sizes are open to using social media marketing to reach out to customers where they are spending more time — on social networking sites.
In order to develop a discussion about a brand, social media marketing centers around generating original, free content on the platforms. Through both free and paid ways, virtual entertainment disperses those messages to the proper people with perfect timing. Brands can also use social media to discover more about their audience’s personal, regional, and demographic data. This allows businesses to personalize their marketing and content for maximum engagement. The goal is to develop content that is intriguing enough for followers to share with their friends and relatives. The ultimate goal is to increase the number of people that are interested in a company.
Why is SMM important?
It is important to understand the utmost importance of using social media for your business.
Companies convey their story, explain why they provide the services they do, and keep audiences updated with customer and staff stories through a variety of media. Social media provides greater brand awareness building. It is a stress-free and profitable way of improving your brand recognition. Having an effective social media page will naturally increase your brand’s visibility.
The more you communicate and connect with your audience, the more likely it is that they will also show interest. Furthermore, communicating and engaging with customers is one of the most effective ways to express your brand message. This gives you the opportunity to gather honest feedback from your target audience and potential and loyal customers. It provides a window into strengthening your company’s weaker areas while boosting aspects that already resonate with customers.
Social media marketing is widely considered as one of the most cost-effective ways of marketing. Advertising through any other form of media does not always give the output in proportion to the costs. Almost all social networking platforms offer free registration and account creation along with free means of connecting with people. Even after paying for additional services, the results are significantly effective.
Brands develop trust with potential customers, partners, and talent/employees by engaging on social media. Social media introduces your products and businesses to the audience. In addition to that, it also helps in running promotional campaigns. Some of the major promotional campaigns, even of major companies, are currently done through social media platforms.
Improved SEO ranking
The presence of social media pages and websites is becoming increasingly important in determining rankings. Businesses who share their content on social media give out a brand signal to search engines that speaks to the legitimacy, integrity, and consistency of their brand. Improved rankings on search engines directly lead to improved online visibility and online traffic which further increases brand reputation.
Things to avoid failure in SMM
There is no doubting the fact that social media marketing offers numerous benefits to both new and established businesses. Increased traffic, better SEO, enhanced brand loyalty, healthier consumer happiness, and much more are all crucial factors for your business. Regularly updating the correct social media marketing approach is an extremely beneficial mechanism for all businesses. Therefore, it is also important to understand the points which will lead to failure in social media marketing.
Not having a social media strategy
Advertising through social media without a strategy or a plan will be highly ineffective. Posting on social media without a specific flow or pattern will not provide any returns as such. A social media marketing plan is a summary of your marketing objectives and the steps you intend to take to accomplish those objectives. Social media plans serve as a roadmap to keep your company on track, and as you construct a more specific strategy, you’ll notice better outcomes.
A plan will provide you greater outcomes- a strong, organic online presence. Consistency is of great value in social media marketing. One of the main reasons why websites and social media accounts fail is because of inconsistent posting. A social media plan will help in scheduled posts and planning out their content in advance. Planning out posts also helps in creative blocks as you do not have to fumble for content on the day of posting. Hassle free posting also helps in saving a lot of time. A social media plan ensures that your efforts yield maximum results. Your strategy also outlines your business goals so that your posts can reinforce them with their content.
Targeted audience is also a main aspect of social media strategies. Constantly working towards audience engagement and aiming to communicate with them will require a planned format. This will ensure a better relationship with them. it is easy to lose track of your brand voice if you’re operating across many channels with multiple people publishing. Because it is so important to keep your brand image consistent from one area to the next, a social media marketing strategy helps. A strategy makes you move forward in accordance with your competitors. Gaining and increasing traffic will do wonders for your online presence. It is more or less the crux of online marketing as it further leads to profits. Working according to your plan will help you analyse what is working and what is not.
When a visitor comes to your website, a chatbot is a software that is designed to engage with them as if they were a human. Chatbots are becoming increasingly popular in social communication services. Organizations are working 24/7 to help their customers and try to solve their problems. However, it is not always possible to cater to them at all times. This is where chatbots come in. They help both the business owners and customers with their automated messages and are present at all times for providing information. It also reduces the rates of human errors and operational costs.
However, businesses depending entirely on bots is highly counterproductive as well. They are an incredible method of communicating with customers but do not prove to be productive in longer conversations. They are not necessarily effective for talking with humans i.e., customers. The spelling errors, slangs, and shortcut words are not decipherable for bots. So it gets difficult to carry on a conversation. As a result, customers are dissatisfied and are not able to deliver their issues or problems. When a user asks a question that the chatbot doesn’t have an answer for, in its database, the chatbot is unable to respond to the customer’s message. These questions are likely to perplex chatbots, causing them to loop.
Because a chatbot is a programmed software with a predetermined response, if a customer does not offer the correct instruction, the chatbot will not respond correctly, causing them to be dissatisfied with the company’s services. No company would want angry, frustrated and dissatisfied customers. Other than this, installing and having functioning chatbots is an expensive procedure. Low cost bots are highly likely to cause user frustration. Therefore it is important for companies and businesses to use chatbots just as per convenience and appropriation.
Not interacting with followers
Social media engagement is the most important part of the consumer-marketer relationship. One of the most effective ways to reach and engage consumers and prospects, raise brand recognition, generate new leads, and close new customers is through social media. The whole point of “social media” comes down to being “social”. It directly implies that connecting with customers is fundamentally important.
Organic social media posts are a wonderful method to increase connection with current consumers, while paid social media advertising is a cost-effective approach to reach out to new customers. In today’s time, customers shop majorly by getting to know about the brand through social media. So effective engagement will result in direct increase of sales. When customers are able to contact and communicate with the businesses directly without a middle party, it makes them trust the business even more. It is essentially done by responding through tags, comments and texts made by customers on the businesses’ page. They buy a product after learning about it on social media.
Further, if they are satisfied with their consumer experience, they will recommend the brand to their friends, families and acquaintances. It creates a boost both in sales as well as brand image. An active participation of the business on its social media with the customers also creates a sense of community and a customer base online. This is essentially good for businesses in the long term.
Choosing the best
It is important for companies to realise which of the platforms on the internet is serving their interests more and having an impact. For instance, some businesses have greater influence on Facebook, some on Pinterest, some on Instagram and so on.
Also, some businesses do not realise that it is important to analyse which platform their audience is more active on. It is also essential to leverage social media platforms in accordance with the businesses’ concept and target audience. For instance, a business has a more suitable audience on Linkedin, so paying more attention towards its Tiktok page will not yield results. Appropriate social media content, in accordance with the business, is also very important to learn. Tiktok engagement is highly likely to increase through video content whereas Instagram shows increased engagement with carousel posts.
Nobody has effectively cracked the code of social media algorithms. However, it is possible to familiarise yourself with it. Not paying attention to the analytics of the best performing posts is a common mistake that accounts make. It helps in creating and posting content in a way that the algorithm supports and further aids the business. There is a wealth of benefits by effectively engaging with customers and its failure can directly lead to a failure of the businesses’ online presence.
Creating accounts for your business on social media platforms is one of the easiest steps for your business. Being active on social media increases brand exposure, makes it simple to communicate with customers, helps SEO rankings, and gives you control over your own story.
However, being inactive will simply damage your online presence. Poorly managed or oft neglected social media accounts leave a bad impression of the business. It is very well known that customers use social media to get to know about brands and their products. If they look up their page and there is not enough posts or information or has posts dating back two years, they will not think of the brand highly.
An active, up-to-date account will show higher credibility to the customer and make him trust the brand. Inactivity on the internet will naturally raise conflicting ideas about the brand in the customer’s head. They are very likely to stop considering the brand as authentic and stop purchasing from them because of the negative image formed. You’ll most likely get unfollowed if your followers stop noticing your posts and scroll through their following list at random. This is because you’re no longer meeting the need they followed you for. It is extremely crucial for your accounts to remain interesting.
Customers also majorly raise their concerns through social media. If someone has a problem with a product or service and they post on the brand’s account and there is nobody to help them with it, it is direct customer dissatisfaction. They will also talk about this poor experience with others and it will ultimately cause the brand to lose more and more customers and stop from getting new customers as well.
Furthermore, if accounts do not post frequently, no one will share or interact with the posts, resulting in no new people seeing them. If others locate the accounts, they’ll notice that you don’t post, and they won’t think the brand is worth following. It will even make the customers think whether you are operational or not. Because social platforms may help financial companies engage with their customers, create trust, and demonstrate distinctive services and skills, dormant social accounts are an opportunity that must be addressed.
Same type of content
Another common blunder among businesses using social media is duplicating and repurposing information across all channels. Each social media network caters to a distinct demographic and operates in a different way. For instance, posting the same videos you are posting on Tiktok will not cater to the audience on Linkedin. Using a lot of emojis and memes on Linkedin will not send an appropriate message as well. It’s best to avoid sharing the same content again and over because it will bore the audience. It goes without saying that each social media platform is unique and should be treated uniquely. For one thing, they appeal to distinct groups, and they each lend themselves to different types of content. LinkedIn is more professional and copy-heavy, whereas Instagram is more visual and casual, and Twitter is better suited to bite-sized information and GIFs.
Unique material is crucial these days, and it gets you respect. Hashtags are also super beneficial for all social media accounts. They increase the account’s visibility and shareability to a greater and larger audience. Original posts on social media are much more appreciated than viral trends. In fact, surrendering to temporary viral trends will further damage brand reputation if it does not have any originality. Using social media and its current trends is beneficial if done correctly and utilised efficiently. Posting viral content and memes and reposting them would do little to no good as there are high chances the audience has already seen it. This will do nothing but further bore them. A businesses’ social media account and profiles are basically an extension of its brand. So it is also important for the brand’s persona to reflect in the business’s accounts.
The internet connects the world, and social media networks are present in our lives for the most part. Social media is one of the most significant components of digital marketing, with the ability to reach millions of customers all over the world in a very short period of time. They help you in associating with clients, raising brand mindfulness, and expanding leads and deals. Without a social media presence, it is nearly difficult for any business to succeed online and then further offline. It’s a low-cost way to reach out to customers and raise brand awareness and increase sales. As essential as social media is for business, it is not difficult to manage. At times it appears like it but there are alway techniques to bounce back and move forward. Digital marketing agencies and proper social media and search engine optimization knowledge do a world of benefits for a business. For more information related to the above topic feel free to ask your questions from Digital Ipsum Pvt Ltd.
What is SEO?
The world is gradually levitating towards digital means. This digital transformation has opened doors to millions of opportunities for the world. People from all over the world are taking their dear brands online. To scale their reach in the audience digital brands like Digital Ipsum make use of digital marketing. Digital marketing as the name itself suggests is marketing a product or service through digital means. Search Engine Optimization ( SEO ) is one of the digital marketing techniques used by a brand.
It is a strategy used to increase website traffic by ranking the website higher on the search engine result page. It is an organic way of increasing the reach of service by focusing on different aspects. The more visible a web page is in the search result, the more likely it is to attract more visitors. Hence SEO greatly helps in making a service or product more profitable.
It is an unpaid service that helps a website rank higher by virtue of its relevance to the search being made. SEO makes use of search engine organic algorithms to generate more traffic on a website. It is a timeless strategy as it makes use of the relevance factor i.e as long as the website is apt for the search result page it will attract more people to visit the site. The quality of the traffic generated through SEO is top-notch. The number of website visits initiated by SEO can be huge as compared to any other means like SEM. If a user likes the service provided by a service provider, they can also turn into a frequent consumer of the service. The cost per click or cost per visit is higher through SEO.
HOW SEO WORKS ?
SEO works in a very fascinating way which is by making use of the algorithm of a search engine result page. A website is uploaded on a server that can be accessed through any search engine. Then search engines like Google, Bing, and much more use a process called crawling to filter through the data uploaded on different websites. Through crawling search engines get to understand what the website is all about. A Digital database called an index contains crawled data of websites. It contains data from many other similar web pages. Then the algorithm of a search engine comes into play. The algorithm works on the data collected in the index. It basically analyzes how well a website is able to provide the users with what they are looking for. For this a website uses keywords, relatable links, images, videos, examples, etc.
A good user experience helps a website rank higher in the search engine result page therefore this is briefly how SEO works .
So, SEO is one of the building blocks of a successful internet marketing ecosystem . SEO makes the best use of a digital algorithm and makes space for growth . SEO can work magic for a product or service if applied gracefully . For more related information, Digital Ipsum Pvt Ltd will guide you further.
The major motive of each and every business is to increase its customer base. A large customer base denotes more profits. The same thing goes for online or digital marketing too. The only difference is that for increasing the customer base a company needs to apply various strategies and applications to enhance the traffic on the website. For this we need to understand what SEO stands for and its applications too.
Meaning Of SEO
SEO stands for Search Engine Optimization. In basic terms, every business requires traffic i.e audience for their business or brand so that they can flourish. Thus, SEO is a strategy that helps to increase the website traffic so that the website visibility can be enhanced. The biggest advantage of SEO is that the traffic is unpaid. It means you do not have to pay for applying this strategy. It is unpaid in nature.
SEO And Marketing
Search Engine Optimization is directly related to marketing. Marketing is simply an umbrella term that covers a lot of activities such as selling, promotion, advertising etc. The SEO also does the same activities, the only difference is, it does for the online or a digital business.
But both, marketing and SEO hold equal importance. Without marketing, contemporary or physical promotion is not possible. And on the other hand, without SEO digital marketing is not possible.
Thus, SEO strategy is something that is needed by each and every business organization for making future plans, to increase brand visibility and enhance customer base. Therefore, the question of what SEO stands for is clear.
Strategies For SEO
The SEO i.e Search Engine Optimization has certain steps that must be followed effectively and efficiently, so that it generates profits for your business. Following are some of the strategies that a company can adopt while using SEO for their business.
These are the basic things that every business must consider. Keywords, in simple terms are some of the words that are used to target a particular group of people. Therefore, these are really important as these are the basis on which a company can enlarge its customer base and can also turn the customers into potential customers.
Therefore, make sure that you are using the exact and right keywords. Use those keywords that are popular.
2. First Page
The SERP i.e Search Engine Results Page is the ultimate goal of each and every organization. It is the page that shows the results of our search. A company must focus to appear on the first page of the results page. As most of the people do not move to the second page.
Hence, a company must try to appear in the first five results of the search or at least on the first page itself. After the company has got the right keywords for itself, they must focus on the next major activity i.e appearance on the first page.
In order to stand out in the crowd, be innovative and creative enough. This will help you to create a different place for yourself in the market. If you concentrate on the already existing strategies or the promotional activities, there are high chances that despite getting attention, you may be ignored by the people. Thus for standing out in the crowd, provide a new, different and creative content to the people out there.
4. Be Mobile Friendly
Your website must be a mobile friendly one. It is not possible that a person will always open your website on laptop or any pc, thus, your website must be mobile friendly. As per some of the reports, it has been revealed that the mobile version of most of the websites is more popular than their laptop or computer versions.
The other important fact here is that most of the people own a smartphone, thus a mobile version will be used more than the other version.
5. Vocal For Local
Be vocal for locals so that everybody is able to understand the meaning of what seo stands for. It is quite common that most of the companies don’t go for the local shops or other things that are available locally. But thinking out of the box will make you taste success, therefore strike your concentration on the locals. The biggest reason behind this is, most of the searches that are done on Google are the local searches. Thus by focusing on them will help you generate more audience and visibility too.
These were some of the strategies that can be applied by the companies to enhance their SEO experience. Applying these techniques strategically will help your company to earn higher profits and growth even.
Merits Of SEO
Following are some of the advantages that SEO serves to your organization, thus making what seo stands for easy to understand.
- The quality of website traffic improves
- Its unpaid in nature, thus a cost effective method
- Efficient than the PPC i.e Pay Per Click
- Supports Public Relations
- Stay ahead of the competition
Above mentioned are some of the points that make SEO the most effective and efficient strategy. Thus, it can be said that each and every company must apply it. By applying this, one can see a company rising and developing too.
The Bottom Line
In a nutshell, we can say that SEO is a widely used strategy. Each and every company that has an online presence adopts it for a better and prosperous future. Before its application, one must be fully aware of all its strategies, techniques and how it is used. For fulfilling this purpose, you can hire a SEO specialist. He is the one who has complete knowledge and knows when to apply the different strategies.
After applying the SEO the biggest thing is to monitor it carefully. This will help to know the loopholes in its application, moreover, all the hindrances can also be easily removed. Thus, for a successful business and enhanced brand visibility one must know what SEO stands for. For more relevant information, feel free to contact Digital Ipsum Pvt Ltd.
Graphic Designing is a sublime art of putting an idea or thoughts into an art piece with the help of design elements such as text , shapes , colors etc . It helps in communicating an idea in a visual format . It helps in carving out user experience visually . Graphic design is made to connect with users eternally and bridge the gap between the user and the graphic designer’s idea . It is used for a bigger cause than just idea expression . Graphic design is an evolution which has provided people with freedom . Freedom to create , freedom to speak , freedom to express , freedom to go beyond boundaries . A graphic design is often considered as an emotional design because of the story it depicts .
The base of graphic design are the elements of design and some basic principles . The graphic design elements are form , color , line , space , size , space and texts . Graphic designers use these elements to create their art . The graphic design principles include balance , contrast , movement , proportion , rhythm and emphasis
Graphic design uses a strong color scheme . Colors used in a graphic design not only facilitate visual pleasure but they play a huge role in tuning the physiological aspect . Every single color triggers an emotion in the human brain . Graphic designers make use of this important aspect of colors to bring their art to life . A graphic designer has a great sense of color theory .
Aesthetics contribute to a large portion of graphic design art . Designers use the user psychology in mind to create an art piece which directly connects to the user’s mind .
This art requires a strong skill set to create a timeless piece of art . Graphic designers often learn about these particular skills through a course in a university or online . This gives them a strong starting point to work towards their dream of graphic designing . Through the process of iteration , they brush up their skills and usually showcase them through a portfolio which is a compilation of their work .
Nowadays , every brand like Digital Ipsum makes use ofw graphic design to showcase their products and services and promote or market them. Hence this revolution has opened the doors for millions to pursue the unconventional career path of graphic designing . So it has provided people with opportunities to learn and grow . However Graphic design art has no bounds and it can be anything like a poster , a text form design , an animation , graffiti and many more . Graphic art is just not limited to a paper or a canvas . Hence the marketing industry makes a heavy use of graphic design to advertise their products . So the large portion of advertisement outlets we see everyday is a part of graphic design .
So Graphic Designers make use of some very powerful tools ( apps and software ) to put their imagination to work . Adobe cloud for example is one of them .
Given below are the major types of graphic designs :
1 : Graphic design for brand’s identity
2 : Graphic design for marketing and promotions of a product or service
3 : Graphic design for user interface of apps and devices
4 : Graphic design for packaging of products
5 : Graphic design for art and illustration
However graphic design is a revolutionary form of art . Hence it brings out the deep rooted ideologies and depicts an unpredictable story . For more information, you can ask your queries to Digital Ipsum.
With the introduction of newer and better technologies every now and then, the marketing universe is evolving at a pretty fast and booming pace. More and more impactful strategies are being introduced and utilized to produce better outcomes. The marketing revolution gives birth to various alien buzzwords and one such term is “Omnichannel Marketing”. You might have heard this term hopping around your marketing world. Omnichannel marketing has gained huge popularity over the last few years because of its magical and widespread impact. But, do you exactly know what this word is all about? There’s nothing to worry about if you don’t, this blog will take care of this issue for you.
Omnichannel marketing is a customer-nucleated approach strategy used by the brands to amplify their brand image. It ensures to put customers in the middle of the overall business conversation. Omnichannel marketing is all about creating a holistic brand presence across online platforms (social media, e-mail, application etc.) and offline means ( retail stores, seminars etc.) in order to create a positive and pragmatic result. This marketing channel greatly emphasizes a beneficial and effective customer experience. The better the customer experience, the more successful an omnichannel marketing campaign is. It focuses on the quality of user experience and strives to make it as good as possible. It aims at creating a seamless customer experience regardless of the channel being used by the customer and that’s the place where real power of the omnichannel marketing lies.
How Omnichannel Marketing help brands?
It makes the customers feel more integrated with the brand at each and every standpoint which in turn helps the brand to build a better customer-brand bond. Because of this lifelong brand presence in front of the customers through different mediums, a brand is able to connect more often with its customers. Omnichannel marketing makes a brand more relevant to its customers in a dynamic manner. It ensures a better customer engagement with a brand which automatically helps in retaining customers overtime. Omnichannel marketing strategy is a game changing channel for a brand which helps them to explore their strengths to its full potential and create a positive impact on its customers. It puts forward the brand’s vision and aspirations in front of the customers.
Still a bit confused about exactly what it is? Let us understand omnichannel marketing with an appropriate example.
You go to a sports brand outlet to purchase a pair of running shoes. After shuffling through the options you finally make a purchase and while checking out you give your email address and phone number to the seller. You go home and after a few days you receive a personalized SMS regarding a sale at the same outlet store of the brand from where you purchased your shoes.
Now, next you are using your social media and an advertisement for a new edition of your shoes pops up out of nowhere and catches your attention. You go on their mobile app and scroll through their new collection of shoes. You search for your desired shoes and put it in your shopping cart to purchase it later on. After a few days you receive an email with a 10% discount coupon on the same brand’s new shoe collection and right after sometime you get a notification from the app that your item is waiting for you in the mobile app shopping cart.
Do you feel that all this is just a hierarchical co-incidence? Well if you feel so, it’s completely wrong. This is what omnichannel marketing is all about. Did you notice how a brand made a multi-directional and multi channel marketing approach towards its customer? That’s the basis of omnichannel marketing, to target and take care of a customer’s experience from as many channels as possible and suitable. This helps in integrating the customers with the brand at a deeper level. We now hope you have a better understanding of what omnichannel marketing is all about and how it exactly works in the real world.
OMNICHANNEL VS MULTICHANNEL MARKETING:
To understand omnichannel with better clarity, it’s important for us to understand the basic difference between the multi-popular terms ‘Multichannel Marketing’ and ‘Omnichannel Marketing’. While many people might confuse themselves by perceiving omnichannel and multichannel as the one and the same thing, they both have very different uses in the marketing world. Whereas it is true to the core that both the terms are used in order to represent a marketing concept which focuses on better customer engagement.
Let us take a look at multichannel and omnichannel marketing in brief:
Multichannel Marketing –
Multichannel marketing is all about a straightforward and simpler approach towards a brand’s customers. It is the strategy which makes use of different marketing channels to advertise and reach out to customers. It makes a brand available to the customers at multiple online and offline mediums. Multichannel primarily focuses on the operations. Multichannel marketing is more brand-centric in nature.
Omnichannel Marketing –
Omnichannel is also a marketing strategy that is used by the brands to reach out to its customers through multiple channels but in a more integrated and unified manner.
A customer doesn’t feel a lag and the whole transitioning experience is smooth and easy going. Omnichannel marketing is more customer-centric in nature. Omnichannel primarily focuses on customer experience and places customer’s overall satisfaction above everything else.
So, we now hope that till now you get the ins and outs of both the terms and will be able to differentiate between them if it’s thrown to you at any given time.
IMPORTANCE OF OMNICHANNEL MARKETING:
Omnichannel marketing plays a very crucial role in the marketing ecosystem. It is very important from every single aspect for a brand to focus on their omnichannel marketing. As discussed earlier, it helps brand’s customers to have an efficient and positive experience through a brand’s journey. Other than making customer’s journey experience efficient and positive, omnichannel marketing greatly aids the customers to have a smooth and continuous journey. On the flip side, omnichannel marketing is a blessing for the brands. It not only emphasises on customer engagement but also strengthens the brand-customer relationship at a very deep level. It makes the customers put their trust in the brand as the return gift of the services provided by the brand to its customers.
The importance of omnichannel marketing can go up to an innumerable extent and this fact makes omnichannel marketing a top priority for every brand who wants to stand out in the market. It is a game that can’t be risked to be played wrongly.
BENEFITS OF OMNICHANNEL MARKETING:
The benefits of adding an omnichannel marketing strategy in the already existing marketing ecosystem are vast and cannot be entirely put into words.
Let us look at some of the benefits which comes along with omnichannel marketing-
1) We can’t talk about omnichannel marketing without mentioning user experience.
The integration between different platforms makes the user experience reach a different height. The customer experience throughout the journey is inclined solely towards the positive end of the spectrum and is fueled by a seamless and lag free outcome.
2) Omnichannel marketing ensures higher purchase rates for a brand when compared to single channel marketing.
The multi directional approach towards a customer used in omnichannel marketing helps in creating a long-lasting impact on the customers which ultimately turns into purchase conversion. Omnichannel marketing also ensures a better communication between the customers and the brand which further makes purchase rates soar higher.
3) Omnichannel marketing not only ensures higher purchase rates but also ensures higher purchase values.
It’s pretty obvious and evident that the more time a customer spends with a brand and its products, the more likely they are to purchase more of its products. Omnichannel marketing prompts buyers to stretch their buying potential through engaging them regularly with its products through multiple channels. Thus it’s very clear that omnichannel marketing amplifies the purchase frequency as well as purchase value for a brand by working it’s magic on the customers.
4) Customers are most likely to make purchases from a brand that they truly trust and love.
This is the spot where the game changing omnichannel marketing comes into the picture. Omnichannel marketing wonderfully builds up a customer’s trust for a brand. The consistent seamless user experience carves out trust and loyalty by creating a positive impact on the customer’s mind.
5) In the marketing world it’s important to attract new customers towards the marketed brand.
But what’s more important is to retain those previous customers for a longer period of time. Retention is one of the most crucial pillars for a brand’s growth. It ensures the increment of the brand’s value overtime. Customer retention also ensures an increase in purchase rates for a brand.
6) Personalization is one of the most useful byproducts of omnichannel marketing.
The multi directional marketing strategy brings in more and more space for personalization. Above all personalized marketing is carried forward to online and offline platforms through omnichannel marketing which makes user transition super smooth and intuitive as well.
7) Customers won’t add value to a brand unless and until they engage with it’s content and products.
It’s very challenging to engage customers with a one way marketing or unidirectional approach. Thanks to omnichannel marketing and it’s strategic approach, customers now get a better bandwidth to engage with the brand. It’s products and explores it inside out.
Therefore, omnichannel marketing can entirely transform the way customers look at a brand. While at the same time transforming the shape and dynamics of the brand itself. It’s a superb way to revolutionize a brand’s whole marketing mechanism and tune it for the best outcome.
HOW TO APPROACH OMNICHANNEL MARKETING:
Just knowing about omnichannel marketing is not enough, it’s application in a brand or a company is more important. Omnichannel marketing can be the best strategy.
Let us take a look at a very basic omnichannel strategy you can apply to your brand:
1) Examine the data and strategize:-
Data is the most important component of omnichannel marketing. It brings out the general behavior of the audience and helps the brands to understand their customers inside out. Make full use of the data collected and available to make a marketing plan. Customer segmentation should also be put to work. It helps to divide customers with the same common interest. Segmentation helps brands to target its audience in a more apt manner. A brand’s marketing strategy should be tailored keeping it’s customers in mind. It should also have a touch of personalization to engage the customers better.
2) Be customer centric and design the content:-
Omnichannel marketing focuses primarily on customer experience. Designing content that contributes to the beauty of customer experience is very important. Content should have a regularity in its form and should be easily transition able.
3) Put the right tools to work:-
Use the right kind of marketing tools to steer your marketing efforts in the right direction. With time, make room for improvement and try to fill any gaps if there.
Omnichannel marketing is a groundbreaking marketing strategy with a plethora of opportunities and potential for the brands to prosper. It’s not wrong to say that omnichannel marketing is the most efficient and impactful way to provide a positive customer experience across various platforms. The most striking feature of omnichannel marketing is it’s customer centric nature. It values and takes care of the customer’s experience before anything else. This shows that a brand deeply cares for its customers and does not see them as mere revenue generation sources. Due to all these value addition points omnichannel marketing helps in strengthening the customer-brand bond and turns it into a long lasting one.
Customers feel more and more connected to a brand when it adds value to their life in some way or the other. However an experientially satisfied customer is always likely to return to a brand for its products and services. It is overwhelmingly magical to look at the fact that how well omnichannel marketing enhances a customer’s experience through providing seamless transitions across platforms. While at the same time marketing a brand to increase its potential and impact across the market. Hence for more information, you can contact Digital Ipsum.