P.L. Global Impex Pte. Ltd.

From a decades-old trading legacy to a modern digital presence.
For over 80 years, P.L. Global operated as a global trading powerhouse. But its online footprint didn’t reflect its offline influence. We helped bring the brand into the digital present—without losing the global heritage it stood on.

INDUSTRY

International Trade (B2B)

REGION

Singapore, Global

SERVICES

Rebranding, Banner Design, Website Design & Development, Social Media Marketing, SEO

DURATION

6 Months

The Ask

Despite being a recognized name in international trade and infrastructure, P.L. Global hadn’t kept pace with the expectations of a modern B2B buyer. Their website was static, unstructured, and dense. Their brand visuals were dated. Their digital presence? Nearly invisible.

They came to us with one clear brief:
Make our business discoverable, relevant, and trustworthy in the digital space.
And do it in a way that honors the scale and seriousness of what we do.

The Approach

Rebranding, thoughtfully done
We refreshed the brand identity with respect for its existing visual assets. The updated color palette was built around their original blue—paired with clean type, modern layouts, and design patterns that aligned with their “global connector” positioning.
A structured, scalable website
We organized content into focused service pages, optimized for readability and SEO. The site experience was designed for clarity: clear menus, digestible information, and intelligent CTAs. We also rebalanced visual and text content—trading density for direction.
Social media from square one
We established a presence on LinkedIn and Instagram, launching a visual language of trust, progress, and partnerships. Each post was purpose-driven: company milestones, industry insights, CSR initiatives, and quiet confidence.
SEO with long-term vision
We implemented deep on-page SEO across service pages—refining meta tags, headlines, and schema. Off-page strategies included high-authority backlinks and content syndication. Within months, organic visibility improved across Southeast Asia and beyond.
The Outcome

The digital relaunch helped P.L. Global shift perceptions—internally and externally. It positioned them as forward-facing without being flashy, and helped them start new conversations with industry leaders, distributors, and collaborators.

This wasn’t a cosmetic change.
It was a strategic repositioning.

The Love
“The new site and branding reflect the business we are today—global, serious, and built for scale. Everything feels clear now.”
— Founder, P.L. Global Impex Pte. Ltd.
Designer
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