Corriander Leaf Portfolio | International Brand Identity

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CorrianderLeaf

From refined dining to refined digital.

For over a decade, The Corriander Leaf defined Indian fine dining in Yangon. What they needed wasn’t awareness—they already had that. What they wanted was alignment: to craft a digital experience as thoughtful and elegant as what diners experienced in person.

INDUSTRY

Hospitality / Fine Dining

REGION

Yangon, Myanmar

SERVICES

Branding, Packaging, Website Design & Development, Social Media Marketing, SEO, Banner/Flyer Design, Content Marketing

DURATION

6 Months

The Ask

The Corriander Leaf had built a reputation the old-fashioned way—through exceptional food, hospitality, and consistency. They had regulars, word-of-mouth buzz, and legacy.

But as expectations evolved and digital-first touchpoints became part of every customer’s journey, they wanted more than just a digital presence.
They wanted to enhance their brand experience—before, during, and after the meal.

This wasn’t about “going online.”
It was about designing a seamless brand experience that started on screen and ended at the table.

This wasn’t about “going online.”
It was about designing a seamless brand experience that started on screen and ended at the table.

The Challenge

For a brand that already “worked,” the challenge wasn’t launching—it was elevating without disrupting.

We needed to

Translate their fine-dining ethos into digital form

Craft a website that felt warm, luxurious, and effortless

Build a content strategy that was elegant, not overbearing

Launch social content that didn’t rely on trends but on taste

Make SEO work in a space where “top Indian restaurant” was already spoken—now it needed to be searchable

The bar was already high.
We needed to match it—and raise it, subtly.

The Approach

Branding and packaging, refined with purpose

We refreshed Corriander Leaf’s visual language to match its hospitality tone: elegant serif fonts, rich color palettes, and minimalist iconography. From menu cards to flyers to takeout packaging, every piece felt aligned and elevated.

A website built for discovery and dignity

The new website focused on clarity, beauty, and intent. Separate sections for catering, events, and dining were created to simplify the journey. A “Book a Table” module and gallery helped move guests from browsers to visitors, while maintaining the premium feel throughout.

Social storytelling rooted in experience

Our content captured not just the food, but the feeling. We showcased private dinners, banquet settings, seasonal dishes, and chef notes. The goal: share stories, not just promotions. Every post mirrored the brand's calm confidence.

SEO and content marketing with intent

We didn’t aim for volume—we aimed for value. We targeted high-intent keywords, optimized the site’s structure from day one, and created blog content around Indian fine-dining, event catering, and specialty dishes. It wasn’t just about ranking. It was about being found by the right people.

The Outcome

The Corriander Leaf didn’t just update their digital platforms. They upgraded their entire customer journey—starting from a search result, continuing through a table reservation, and staying alive in stories shared online.

Highlights

Website inquiries increased 4x in the first 90 days

Instagram reach doubled, with above-average engagement for a fine-dining niche

SEO performance landed Corriander Leaf on top for key search terms in Yangon

Catering leads and private bookings saw a measurable boost

Guests began complimenting the brand beyond the food—“the whole experience”