Delhi Deli Portfolio | Packaging to Social Media

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Delhi Deli

When the buzz is real, the brand better be too.

Delhi Deli started strong—great food, raving local fans, and a buzz that grew by the bite. But with demand rising and new customers flowing in, the brand needed structure, scalability, and a digital-first presence that didn’t just follow the hype—but guided it.

INDUSTRY

Hospitality / QSR

REGION

Yangon, Myanmar

SERVICES

Branding, Packaging, Website Design & Development, Social Media Marketing, SEO, Banner/Flyer Design

DURATION

4 months

The Ask

Delhi Deli didn’t need help getting noticed.

AI retail optimization uses artificial intelligence to enhance various facets of retail operations by automating decision-making and improving overall efficiency. This includes optimizing inventory management, where AI predicts demand patterns and adjusts stock levels to reduce overstock and stockouts.

The ask wasn’t visibility.
It was scalability.

The Challenge

Delhi Deli had built serious momentum offline. But that momentum wasn’t translating digitally. Their visual language lacked consistency. Their website didn’t exist. And while their food was picture-perfect, their social media didn’t quite do it justice.

We needed to

Establish a visual identity that felt fresh, modern, and crave-worthy

Design a website from the ground up—with minimal copy, clear UX, and a visual-first menu

Launch a hyper-local, trend-aware social media strategy

Create SEO pathways that drew in hungry searchers (literally)

The Approach

We built a brand that whets the appetite

The new identity was young, bold, and Instagram-friendly—without being gimmicky. We created a brand system that worked across stickers, cups, flyers, story highlights, and even uniforms. The packaging followed suit: punchy, playful, on-theme.

The website became a digital walk-in

We built a fast-loading, mobile-optimized website that showcased the full menu, highlighted party/catering services, and included a simple “Enquire Now” flow. The photography-led layout did the talking, while the structure made it easy to browse and act.

Social content with both flavor and flair

We leaned into local humor, seasonal moments, and food puns—while keeping the tone consistent and premium. Trend-hijacking reels, visual grids, festive campaigns, and UGC all played a role. Every caption told a story. Every post had a point.

SEO that served up results

Our strategy focused on search intent: “best Indian food Yangon,” “catering near me,” “hygienic food delivery.” We optimized for mobile-first performance, improved load speed, and built backlinks through local listing placements, blogs, and guest content.