Table of Content
- 4 different types of goals in Google Analytics
- What are goals?
- How to set up goals in Google Analytics?
- URL Destination Goals
- Visit Duration Goals
- Pages/Visit Goals
- Must-Have Google Analytics Goals
- Here are the 5 goals you ought to have established
- One more thing!
4 different types of goals in Google Analytics
With the help of the excellent web analytics programme Google Analytics, you may be able to find the answers to various crucial inquiries about your website, visitors, and online business.
- Who exactly is your target market, and what interests them?
- The way they access your website.
- What are the most popular pages on your website?
- What is the website’s bounce rate?
Many, if not all, business owners and webmasters place a high priority on these statistics. However, the issue is that they never progress past these metrics.
All of these details are vital for constructing a comprehensive image of your company, but they are silent on the amount of income your website is bringing in.
Finding out whether or not your website genuinely benefits your company and creates income with a decent ROI is ultimately much more crucial. In other words, you ought to be more enthusiastic about:
- For your sales team to follow up on, how many leads did your website generate?
- What number of requests for product demos came from your landing pages?
- How many people signed up for your weekly mailing as potential customers?
- How many prospective customers downloaded the whitepaper and proceeded through the sales process?
If you want to increase your company’s profitability, these measures are considerably more important. Thankfully, Google Analytics makes it possible for you to perform all of that and more after setting up specific tracking goals. You can also get help from one of the best Digital Marketing companies Digital Ipsum Pvt Ltd.
What are goals?
Google Analytics can track almost anything for you, as we just discussed. To begin with, you must inform Google Analytics with the necessary tracking information. After you specify your objectives, Google Analytics begins monitoring their progress.
Any objective could be a goal, for instance:
- Downloads of white papers
- Demo requests
- Users that view several pages and stay on your website for a while.
The four distinct types of objectives in Google Analytics and how to set them up are covered in this blog post.
How to set up goals in Google Analytics?
Let’s begin by discussing where in Google Analytics to locate goals.
- Go online and access your Google Analytics dashboard. In the bottom left-hand corner of the page, click the “Admin” icon.
- Ensure that the appropriate ‘View’ is chosen (in case you use multiple views).
- Toggle to “Goals.”
To create a new goal, click “+Goal” when you are in the “Goals” area.
Before we move on to the portion where we explain the four various sorts of goals we have in GA, here are a few things to keep in mind.
- Make sure the goal’s name is sufficiently illustrative so that you can quickly identify it. It is crucial to realise that the goal’s name will appear pretty much everywhere in Google Analytics, so it should be clear and descriptive. If you have to repeatedly refer back to the objective, there is no point. After you have established several goals, it is especially problematic when your goal names are unclear or ambiguous.
- Consider your options before setting goals. Because goals are consistently used while gathering data for your reports, Google Analytics does not enable you to erase your goals. It implies that you may only temporarily delete your goals; you cannot permanently disable them.
- You will need to make further preparations in addition to choosing the “name” of the goal. Make sure you comprehend the kind of target you wish to track in full. This leads to the following—and most significant—section of this blog post.
You can set four different sorts of goals in Google Analytics:
- URL Destination Goals
- Visit Duration Goals
- Page/Visit Goals
1. URL Destination Goals
One of the most popular sorts of goals is this one. Goals for URL Destination will be used frequently. In conclusion, URL Destination objectives maintain track of certain URLs, and they are activated if the specified URL or URLs are visited.
For instance, your website has a page called “thank-you” with the URL “www.yourwebsite.com”. No matter how a visitor reaches this URL, Google Analytics will consider your goal to have been accomplished.
The URL Destination goals are ideal for downloads, sales, thank-you sites, and confirmation pages. For instance, after a transaction is finished, the user is taken to a thank-you page. You may determine how many people made purchases from you by counting the number of people that visited your thank-you page.
Just make sure the URL is kept secret so that nobody may access it directly. The only method to reach that website should be to purchase the product through the sales funnel. This will ensure complete tracking accuracy.
2. Visit Duration Goals
Goals for Visit Duration are used to monitor the number of visitors who stay on your site for a predetermined period of time. When attempting to boost user engagement and extend the number of time visitors spend on your website, this kind of aim is useful. One thing to keep in mind is that there are two methods to use the Visit Duration target type.
Let’s say your goal is for visitors to stay on your site for 3 minutes. The number of visitors who stay longer than three minutes can be determined. You can also count the number of visitors who stay for less than three minutes.
The advice is to choose the length of time that certain visitors will spend on your website. If practically everyone does it, the aim will be useless, and it will be challenging to actually develop your website.
3. Pages/Visit Goals
You can track how many pages visitors visit before leaving your website (Pages/Visit goals) rather than how long they stay on it (Visit Duration goals).
The Visit Duration goals are built up similarly to the Pages/Visit targets.
This is the objective you should specify if you want to keep your readers interested and have them browse through several pages on your website. Additionally, websites that offer customer help commonly employ the Pages/Visit objective.
Compared to the three objective categories we just described, events are a little more and more complicated. You must first set up the events before choosing one of them as a goal. Any event can be chosen as a goal once the events have been set up.
5 Must-Have Google Analytics Goals
Google Analytics Goals are essential for any organisation, regardless of its size, to have established. With the help of goals, you can monitor how visitors engage with different parts of your website and use that information to improve your copy, marketing messages, page content, and much more.
In this blog, one of the best Digital Marketing companies Digital Ipsum Pvt Ltd will walk you through the digital marketing services and four various ways you may set up goals in Google Analytics and, more significantly, the five objectives you absolutely must have set up in your own account. Goals in Google Analytics require additional setup.
We strongly advise you to look at their documentation here and some examples of how to set up specific objectives here if you want more in-depth information on how to set up goals in Google Analytics.
Here are the 5 goals you ought to have established.
You alone will decide how many objectives to put up for your company. Google Analytics allows a maximum of 20 goals per View, but if you need more, you can simply duplicate your view and add more goals.
One of the best Digital Marketing companies Digital Ipsum Pvt Ltd. will provide you with the 5 you should put into practice as soon as possible if you are just getting started with Google Analytics and need some suggestions for what you should be tracking as a goal. They will also assist you with more digital marketing services. Remember that you cannot obtain information retroactively in Google Analytics, so the longer you delay, the longer it will take for you to begin collecting data.
OK, let’s get started!
1. Account Creations
Do users have to register for an account on your website? If so, you must monitor when this is finished. We advise you to specify all the steps the user must take in order to properly register an account while setting up this objective using the Goal Funnel function that is provided to you.
Recognizing the flow from step to step will draw attention to any problems the user might be having that might be preventing more people from signing up.
One of the best Digital Marketing companies Digital Ipsum Pvt Ltd. also advises utilising pageviews to track the account creation process, with each step having its own page URL. You’ll be able to establish Goal Funnels thanks to this. If this is not possible, you should track the start and completion pages at the very least.
2. Form Completions
You should be keeping track of this as a goal whether it’s your contact form, your form to request a demo or any other form that you have on your website that is crucial for your business. The goal for each form would be different, and you could also make a goal that keeps track of all form completions.
3. Order Confirmation
This, in our opinion, is the most crucial objective for every company that conducts online direct sales. You must keep track of the percentage of your visitors who land on an order confirmation page. You must have a “Thank-You” page when a customer makes a purchase in order to accomplish this.
4. Shopping Cart Funnel
We advise you to make a Funnel Objective of the various Shopping cart pages in line with the Order Confirmation goal. Follow the customer’s journey from the time they add items to their cart until they check out and complete their purchase. In this manner, you will be able to see how they are navigating your checkout process and whether they are running into any difficulties.
Digital Ipsum Pvt Ltd. can attest that having this goal helped you greatly when you ran an internet retail firm. It was discovered that customers were leaving the website as they reached the shipment page. It turns out that the page had a problem that was doubling billing shipping, which is why people were sensibly abandoning their shopping carts.
Even when you conduct thorough testing, defects still occur frequently, as we can attest to. Because of this, it’s crucial to check that your tracking system is configured to sound an alarm.
5. Engagement with Elements on your site
You should track them as goals if your website offers papers or videos that users can download. You can choose whether you want to track when visitors view any video as a goal or whether you want to track each video individually.
The technique you employ will always be based on the data you require to make business decisions. The same holds true when considering setting download goals. Consider how you will make use of the data that Google Analytics will provide.
Our top 5 must-have Google Analytics goals are listed above. Once you use them, you will be able to determine if you need to add or adjust your goals.
You can get in touch with one of the best Digital Marketing companies Digital Ipsum Pvt Ltd. They will also brief you about the digital marketing services they are offering. if you’re unsure and would like some assistance so that we can look into it and make recommendations. Visit the contact me area to make a call.
One more thing!
You will get the greatest value out of your data when you consider both trends and segments, as you will with all the information that Google Analytics offers. The insight will come from knowing how things have performed through time or in contrast to past times.
In order to make informed business decisions, especially about the effectiveness of your website, marketing campaigns, and lead generation efforts, you must first identify the business questions you need to have addressed.
It’s time to set your goals in motion!
If you have any goals set up in your account, please share which one in the comments.