5 things to avoid failure in social media marketing
Marketing or attempting to sell a product, or delivering the idea of your business via social networking or social media sites such as Facebook, Twitter, Pinterest, and Instagram is known as social media marketing. It is basically a type of marketing through social media to build a brand. Social media being the most consumed form of media today is the primary means of letting people and the audience know about your business. Businesses of all sizes are open to using social media marketing to reach out to customers where they are spending more time — on social networking sites.
In order to develop a discussion about a brand, social media marketing centers around generating original, free content on the platforms. Through both free and paid ways, virtual entertainment disperses those messages to the proper people with perfect timing. Brands can also use social media to discover more about their audience’s personal, regional, and demographic data. This allows businesses to personalize their marketing and content for maximum engagement. The goal is to develop content that is intriguing enough for followers to share with their friends and relatives. The ultimate goal is to increase the number of people that are interested in a company.
Why is SMM important?
It is important to understand the utmost importance of using social media for your business.
Brand recognition
Companies convey their story, explain why they provide the services they do, and keep audiences updated with customer and staff stories through a variety of media. Social media provides greater brand awareness building. It is a stress-free and profitable way of improving your brand recognition. Having an effective social media page will naturally increase your brand’s visibility.
Relationship building
The more you communicate and connect with your audience, the more likely it is that they will also show interest. Furthermore, communicating and engaging with customers is one of the most effective ways to express your brand message. This gives you the opportunity to gather honest feedback from your target audience and potential and loyal customers. It provides a window into strengthening your company’s weaker areas while boosting aspects that already resonate with customers.
Cost efficient
Social media marketing is widely considered as one of the most cost-effective ways of marketing. Advertising through any other form of media does not always give the output in proportion to the costs. Almost all social networking platforms offer free registration and account creation along with free means of connecting with people. Even after paying for additional services, the results are significantly effective.
Brand authenticity
Brands develop trust with potential customers, partners, and talent/employees by engaging on social media. Social media introduces your products and businesses to the audience. In addition to that, it also helps in running promotional campaigns. Some of the major promotional campaigns, even of major companies, are currently done through social media platforms.
Improved SEO ranking
The presence of social media pages and websites is becoming increasingly important in determining rankings. Businesses who share their content on social media give out a brand signal to search engines that speaks to the legitimacy, integrity, and consistency of their brand. Improved rankings on search engines directly lead to improved online visibility and online traffic which further increases brand reputation.
Things to avoid failure in SMM
There is no doubting the fact that social media marketing offers numerous benefits to both new and established businesses. Increased traffic, better SEO, enhanced brand loyalty, healthier consumer happiness, and much more are all crucial factors for your business. Regularly updating the correct social media marketing approach is an extremely beneficial mechanism for all businesses. Therefore, it is also important to understand the points which will lead to failure in social media marketing.
Not having a social media strategy
Advertising through social media without a strategy or a plan will be highly ineffective. Posting on social media without a specific flow or pattern will not provide any returns as such. A social media marketing plan is a summary of your marketing objectives and the steps you intend to take to accomplish those objectives. Social media plans serve as a roadmap to keep your company on track, and as you construct a more specific strategy, you’ll notice better outcomes.
A plan will provide you greater outcomes- a strong, organic online presence. Consistency is of great value in social media marketing. One of the main reasons why websites and social media accounts fail is because of inconsistent posting. A social media plan will help in scheduled posts and planning out their content in advance. Planning out posts also helps in creative blocks as you do not have to fumble for content on the day of posting. Hassle free posting also helps in saving a lot of time. A social media plan ensures that your efforts yield maximum results. Your strategy also outlines your business goals so that your posts can reinforce them with their content.
Targeted Audience
Targeted audience is also a main aspect of social media strategies. Constantly working towards audience engagement and aiming to communicate with them will require a planned format. This will ensure a better relationship with them. it is easy to lose track of your brand voice if you’re operating across many channels with multiple people publishing. Because it is so important to keep your brand image consistent from one area to the next, a social media marketing strategy helps. A strategy makes you move forward in accordance with your competitors. Gaining and increasing traffic will do wonders for your online presence. It is more or less the crux of online marketing as it further leads to profits. Working according to your plan will help you analyse what is working and what is not.
Chatbots
When a visitor comes to your website, a chatbot is a software that is designed to engage with them as if they were a human. Chatbots are becoming increasingly popular in social communication services. Organizations are working 24/7 to help their customers and try to solve their problems. However, it is not always possible to cater to them at all times. This is where chatbots come in. They help both the business owners and customers with their automated messages and are present at all times for providing information. It also reduces the rates of human errors and operational costs.
However, businesses depending entirely on bots is highly counterproductive as well. They are an incredible method of communicating with customers but do not prove to be productive in longer conversations. They are not necessarily effective for talking with humans i.e., customers. The spelling errors, slangs, and shortcut words are not decipherable for bots. So it gets difficult to carry on a conversation. As a result, customers are dissatisfied and are not able to deliver their issues or problems. When a user asks a question that the chatbot doesn’t have an answer for, in its database, the chatbot is unable to respond to the customer’s message. These questions are likely to perplex chatbots, causing them to loop.
About Chatbot
Because a chatbot is a programmed software with a predetermined response, if a customer does not offer the correct instruction, the chatbot will not respond correctly, causing them to be dissatisfied with the company’s services. No company would want angry, frustrated and dissatisfied customers. Other than this, installing and having functioning chatbots is an expensive procedure. Low cost bots are highly likely to cause user frustration. Therefore it is important for companies and businesses to use chatbots just as per convenience and appropriation.
Not interacting with followers
Social media engagement is the most important part of the consumer-marketer relationship. One of the most effective ways to reach and engage consumers and prospects, raise brand recognition, generate new leads, and close new customers is through social media. The whole point of “social media” comes down to being “social”. It directly implies that connecting with customers is fundamentally important.
Organic social media posts are a wonderful method to increase connection with current consumers, while paid social media advertising is a cost-effective approach to reach out to new customers. In today’s time, customers shop majorly by getting to know about the brand through social media. So effective engagement will result in direct increase of sales. When customers are able to contact and communicate with the businesses directly without a middle party, it makes them trust the business even more. It is essentially done by responding through tags, comments and texts made by customers on the businesses’ page. They buy a product after learning about it on social media.
Further, if they are satisfied with their consumer experience, they will recommend the brand to their friends, families and acquaintances. It creates a boost both in sales as well as brand image. An active participation of the business on its social media with the customers also creates a sense of community and a customer base online. This is essentially good for businesses in the long term.
Choosing the best
It is important for companies to realise which of the platforms on the internet is serving their interests more and having an impact. For instance, some businesses have greater influence on Facebook, some on Pinterest, some on Instagram and so on.
Also, some businesses do not realise that it is important to analyse which platform their audience is more active on. It is also essential to leverage social media platforms in accordance with the businesses’ concept and target audience. For instance, a business has a more suitable audience on Linkedin, so paying more attention towards its Tiktok page will not yield results. Appropriate social media content, in accordance with the business, is also very important to learn. Tiktok engagement is highly likely to increase through video content whereas Instagram shows increased engagement with carousel posts.
Nobody has effectively cracked the code of social media algorithms. However, it is possible to familiarise yourself with it. Not paying attention to the analytics of the best performing posts is a common mistake that accounts make. It helps in creating and posting content in a way that the algorithm supports and further aids the business. There is a wealth of benefits by effectively engaging with customers and its failure can directly lead to a failure of the businesses’ online presence.
Staying inactive
Creating accounts for your business on social media platforms is one of the easiest steps for your business. Being active on social media increases brand exposure, makes it simple to communicate with customers, helps SEO rankings, and gives you control over your own story.
However, being inactive will simply damage your online presence. Poorly managed or oft neglected social media accounts leave a bad impression of the business. It is very well known that customers use social media to get to know about brands and their products. If they look up their page and there is not enough posts or information or has posts dating back two years, they will not think of the brand highly.
An active, up-to-date account will show higher credibility to the customer and make him trust the brand. Inactivity on the internet will naturally raise conflicting ideas about the brand in the customer’s head. They are very likely to stop considering the brand as authentic and stop purchasing from them because of the negative image formed. You’ll most likely get unfollowed if your followers stop noticing your posts and scroll through their following list at random. This is because you’re no longer meeting the need they followed you for. It is extremely crucial for your accounts to remain interesting.
Customer’s Perspective
Customers also majorly raise their concerns through social media. If someone has a problem with a product or service and they post on the brand’s account and there is nobody to help them with it, it is direct customer dissatisfaction. They will also talk about this poor experience with others and it will ultimately cause the brand to lose more and more customers and stop from getting new customers as well.
Furthermore, if accounts do not post frequently, no one will share or interact with the posts, resulting in no new people seeing them. If others locate the accounts, they’ll notice that you don’t post, and they won’t think the brand is worth following. It will even make the customers think whether you are operational or not. Because social platforms may help financial companies engage with their customers, create trust, and demonstrate distinctive services and skills, dormant social accounts are an opportunity that must be addressed.
Same type of content
Another common blunder among businesses using social media is duplicating and repurposing information across all channels. Each social media network caters to a distinct demographic and operates in a different way. For instance, posting the same videos you are posting on Tiktok will not cater to the audience on Linkedin. Using a lot of emojis and memes on Linkedin will not send an appropriate message as well. It’s best to avoid sharing the same content again and over because it will bore the audience. It goes without saying that each social media platform is unique and should be treated uniquely. For one thing, they appeal to distinct groups, and they each lend themselves to different types of content. LinkedIn is more professional and copy-heavy, whereas Instagram is more visual and casual, and Twitter is better suited to bite-sized information and GIFs.
Unique material is crucial these days, and it gets you respect. Hashtags are also super beneficial for all social media accounts. They increase the account’s visibility and shareability to a greater and larger audience. Original posts on social media are much more appreciated than viral trends. In fact, surrendering to temporary viral trends will further damage brand reputation if it does not have any originality. Using social media and its current trends is beneficial if done correctly and utilised efficiently. Posting viral content and memes and reposting them would do little to no good as there are high chances the audience has already seen it. This will do nothing but further bore them. A businesses’ social media account and profiles are basically an extension of its brand. So it is also important for the brand’s persona to reflect in the business’s accounts.
Conclusion
The internet connects the world, and social media networks are present in our lives for the most part. Social media is one of the most significant components of digital marketing, with the ability to reach millions of customers all over the world in a very short period of time. They help you in associating with clients, raising brand mindfulness, and expanding leads and deals. Without a social media presence, it is nearly difficult for any business to succeed online and then further offline. It’s a low-cost way to reach out to customers and raise brand awareness and increase sales. As essential as social media is for business, it is not difficult to manage. At times it appears like it but there are alway techniques to bounce back and move forward. Digital marketing agencies and proper social media and search engine optimization knowledge do a world of benefits for a business. For more information related to the above topic feel free to ask your questions from Digital Ipsum Pvt Ltd.
Use of Hashtags in Social Media Marketing
INTRODUCTION
Hashtags are a very important part of any social media marketing campaigns. Right hashtag attract a large amount of crowd and create a very big impact.One cannot forget that #MeeToo became a revolution and gave the crowd a voice to come forward and tell their secrets and their plight. Nike’s #Justdoit is not limited to its tagline, it has become an affirmation to many.
HASHTAGS
Hashtag is a keyword which is highlighted by preceding it with #. This takes place so that people may easily find your content when they search that particular keyword. The attractiveness and uniqueness of these hashtags draws the audience and encourages them to interact with you and get to know you better. Phrases used in the hashtags are used without spaces.
Hashtags were first started by Twitter and thereafter other social media platforms also adopted them .
How To Make A Good HashTag ?
The things which you should consider in mind while making a hashtags is:
- It should be short and easy to spell.
- It can include a number but no punctuation marks and special characters.
- Make sure it is not taken and already used for that. A quick search to social media websites will be a great idea.
- Also including the trendy hashtags will make your hashtag more inclusive.
- Doing proper research regarding the trends and liking of the customers will be of great help.
What are the uses of Hashtags in social media marketing?
Hashtags have become a very integral part of social media marketing as they turn out to be very effective as well as efficient.
Now let’s go through the Uses of hashtags in social media marketing:
Promotion of new product or campaign
Hashtags being short , crisp and catchy helps in promotion of a new product or new campaign launched by a company. For eg #oreochocolate will let audience know that a new Oreo flavor has emerged.
Connects people
Hashtag is like a neuronlike which includes the same activity done by a number of people and connecting them in a way . For example #Sunbathing means people who like sunbathing and this hashtag will connect people with like minded people as well as to the various sunscreen brands.
Simplify the process of promotion
Hashtags are short, which is why they simplify the process of social media marketing. As a large amount of explanation is not required.
Hashtags connect consumers with the relevant products
It helps the consumer to find the appropriate product or content for themselves as they include a large amount of content catering to needs and wants of the consumer. For example if a consumer types #chocolatecake on Instagram so he will be able to connect to various pictures, videos of the chocolate cake . Also he will be able to see the various cake mix brands to help him make a wonderful chocolate cake.
It reaches a large audience
An advertisement posted in the Google Ads may not be able to reach a large audience as the appropriate hashtag made for it because people tend to ignore ads but can’t look away a trendy hashtag. They may even use it on their own social media handle.
CONCLUSION
Hashtags are a very important and influential tool . However it can generate a large amount of traffic to the social media page and help consumers to know the core values and ideology of the firm. It has become a significant part of social media campaigning. So a right amount of creativity and popularity can bring wonderful results. Hence for more data related to the above topic, you can contact Digital Ipsum.
Fastest Internet In The World: The Beginning Of A New World
The internet has taken the world by storm. It’s really hard to imagine our life without it. Few months ago, we all were forced to stay indoors, due to the ongoing Covid-19. It was the time when the internet came to our rescue. It’s really high time to understand the evolution and growth of the internet. We will also take a dig at the fastest internet in the world. Continue reading!
The Internet
In the most basic language, the internet is a system or a kind of technique that binds all the computers together with the use of an internet protocol or a connection. With this, one can easily transmit data from one computer to another. This has made our lives easier and simple. It usually consists of WWW i.e World Wide Web.
Fastest Internet In The World: Let's Understand
The internet is the most basic facility that one looks for in today’s fast moving life. We all are seriously just one click away from each other. But all these things started at one point. Let us understand them in more depth.
History Of The Fastest Internet In The World
The biggest motive for introducing the internet services was to enhance the defence system of the countries. An efficient and effective defence system will improve the security and integrity of the country. Thus, in order to serve and fulfil this purpose, the USA in the 1960s, invented the world’s first internet. From the, there is no looking back. The internet has become an integral part of our lives now.
Fastest Internet In The World And The Countries
There are many countries in the world that have the fastest internet in the world. Here we are putting light on some of the countries that have such a high speed. Take a look!
- South Korea
- Norway
- Sweden
- Hong Kong
- Switzerland
- Finland
- Singapore
These are some of the countries that provide the fastest internet in the world, and are really good at the speed test too. The speed is just commendable. Within seconds, you can get any information that you need.
Internet And The World
The world has become a totally different place after the evolution of the internet. One can experience the cultures, traditions, and many other things so closely just by clicking on them. It would really be right to say that we all are just one click away from each other. This has in fact created a large impact on our daily lives as well. Here are some of the aspects that are completely different from what they used to be before the evolution of the internet.
1. Education
One can witness a drastic change in the field of education. The manner in which now students study is completely different from that of the old or traditional method. If a student is unable to understand any concept, all he does is uses the internet. All his doubts are resolved automatically.
In the earlier days, this thing was not possible. If we compare it with today, then studying and getting education has become much easier.
2. Knowledge
The internet has a vast amount of information. It is a kind of an ocean that has loads of information, facts and figures. Thus by accessing the internet you can easily increase your knowledge. All you need is the internet and welcome to a different world!
3. Shopping
You have a long list of things you need, but got no time? Here is a solution to this issue, log into the online shopping. Online shopping has set a trend. Most of the people are buying their stuff from the internet itself. The major reason behind this is, the world has become so fast that people are falling short of time. They have no time to shop. Thus, online shopping is a platform that will help you to remove the hindrance of time.
4. Mass Appeal
The internet is a place where you can access millions of things from millions of people. The world has become a global village now. This thing has turned out to be really positive for the businessmen, companies and other organisations.
It has become much easier for the companies to reach millions of people at once only, as the internet has mass appeal. Therefore, it is an effective and efficient manner to increase your reach and become global. On the other hand, customers can also easily reach the companies of their choice. Thus, it has promoted a healthy relationship between customers and the companies.
5. Travel
The travelling field has also seen a different era with the arrival of the internet. When the internet was not there, people used to believe the words of other people. They relied on them. But with the introduction of the internet, they can easily look at the true picture. All these things have benefitted the tour and travel agencies a lot. As the people are able to see the things, they make plans and most of the time prefer to travel via the agencies only. Thus, it is advantageous for both.
6. Communication
Gone are the days of the letters, telegrams when it took days or sometimes even months to complete a particular communication. It is the technological era and the manner of communication is completely different. Video calls, phone calls, text messages and many other things, actually helped us all to survive lockdown. Thus, one can notice a complete change in the world of communication.
The Bottom Line
With the evolution of technology, the world has become a different place. Moreover, with the evolution of the fastest internet in the world, things have completely changed. We can do all those things that earlier were not possible.
Though, using it wisely is the most important thing. As the internet is a deep ocean that has vast information and knowledge, thus so many things are possible. The internet has a large impact on our daily lives and will even continue to do that. Digital Ipsum Pvt Ltd is here to help you out!
How Reels and IGTV are Changing The Marketing Game
Gives Your Audiences A Look At Your Brand
Instagram reels and IGTV are a short and interesting way of engaging your audiences. It is a great opportunity for you where you can connect with your target customers on a personal level. So one of the best ways to do marketing with Instagram reels and IGTV is to provide your audiences with a look at the large picture. This helps your customers to form a connection with you and your brand. You can show your organization’s work culture, and highlight the efforts of your workers. You can also display how your product fits the regular needs of your customers. This will make your customers identify with your brand and build a more human connection with it. It will also help in making your brand original as well as creating interesting content about your products.
The biggest selling point for any brand is sharing user-generated content. It facilitates originality. So behind scenes videos can boost your brand originality. And leveraging having user-generated content also serves as a helping hand. It will help in increasing your outlook and engagement rates. Interesting content will be shared further by your customers which will automatically hike your brand’s reach. You can also collaborate with influencers to create videos where they use your products and services and promote your brand. You can also invite influencers to post short clips of your products and services and then reward the one having the best content.
Showcase Products with Real-Life Experiences
When you showcase your brand and products with real-life experience, it helps your customers to emerge a connection with your product. Highlight the features and benefits of your product by illustrating it in real-life events. Also, try to bring out its USP( Unique Selling Point). For example, if you are having a clothing brand, share a short clip of a model or influencer wearing those clothes and commercializing it. All this was not possible at that time when Instagram was not there.
Spice Your Reel with an Element of Fun
Create content that has an element of entertainment in it. Entertainment always attracts people and customers. So try engaging with them in an entertainment or fun and personal way. This is the platform for establishing connections and formal conversation. You have the opportunity to act naturally and know what your customers feel about your brand. You can also try to create your new trend and ask your followers to join in.
The presence of TikTok in the USA remains doubtful. The TikTok users are desperately looking for an alternative after the ban in India. And it has been proven that an alternative has come in the form of Instagram Reels or IGTV. A bigger audience base (Instagram) will give you a greater opportunity to reach a huge amount of audience.
Access To Generation Z
When TikTok goes out of pictures, these Generation Z TikTok users will move to Instagram to enjoy the Reels feature of Instagram. This will lead to an expanding user base of Generation Z on Instagram. Any business that is targeting an audience related to the section of the generation will find Instagram Reels a very appropriate way to reach them.
Instagram reels and IGTV have led to many things going viral like the ‘old town road’ song. If your brand goes viral on social platforms and your brand has a chance of expanding your customer reach and making them aware of your brand. I am just trying to say that at least we can try. Even if we don’t go viral, any kind of basic popularity will spread about you among the users. Hence it will increase brand awareness among the audience.
For more articles or information you can contact Digital Ipsum Pvt Ltd.
Use of Hashtags in Social Media Marketing
INTRODUCTION
Use of hashtags is a very important part of any social media marketing campaigns. The proper use of hashtags attract a large amount of crowd and create a very big impact. One cannot forget that #MeeToo became a revolution and gave the crowd a voice to come forward and tell their secrets and their plight. Nike’s #Just Do It is not limited to its tagline, it has become an affirmation to many. Use of hashtags in social media marketing is essential, so let’s look at how it should be done.
HASHTAGS
Hashtag is a keyword which is highlighted by preceding it with #. This takes place so that people may easily find your content when they search that particular keyword. The attractiveness and uniqueness of these hashtags draws the audience and encourages them to interact with you and get to know you better. Phrases used in the hashtags are used without spaces.
Hashtags were first started by Twitter and thereafter other social media platforms also adopted them .
How To Make A Good HashTag?
The things which you should consider in mind while making a hashtags is:
- It should be concise and simple to spell.
- It can include a number but no punctuation marks and special characters.
- Make sure it is not taken and already used for that. A quick search to social media websites will be a great idea.
- Also including the trendy hashtags will make your hashtag more inclusive.
- Doing proper research regarding the trends and liking of the customers will be of great help.
Uses of Hashtags in Social Media Marketing:
Hashtags have become a very integral part of social media marketing as they turn out to be very effective as well as efficient.
Now let’s go through the Uses of hashtags in social media marketing:
Promotion of New Product or Campaign
Hashtag being short , crisp and catchy helps in promotion of a new product or new campaign launched by a company. For eg #oreochocolate will let audience know that a new Oreo flavor has emerged.
Connects People
Hashtag is like a neuronlike which includes the same activity done by a number of people and connecting them in a way . For example #Sunbathing means people who like sunbathing and this hashtag will connect people with like minded people as well as to the various sunscreen brands.
Simplify the Process of Promotion
Hashtags are short, which is why they simplify the process of social media marketing. As a large amount of explanation is not required.
Hashtags Connect Consumers With the Relevant Products
It helps the consumer to find the appropriate product or content for themselves as they include a large amount of content catering to needs and wants of the consumer. For example if a consumer types #chocolatecake on Instagram so he will be able to connect to various pictures, videos of the chocolate cake . Also he will be able to see the various cake mix brands to help him make a wonderful chocolate cake.
It Reaches a Large Audience
An advertisement posted in the Google Ads may not be able to reach a large audience as the appropriate hashtag made for it because people tend to ignore ads but can’t look away a trendy hashtag. They may even use it on their own social media handle.
CONCLUSION
Hashtags are a very important and influential tool . However it can generate a large amount of traffic to the social media page and help consumers to know the core values and ideology of the firm. It has become a significant part of social media campaigning. So a right amount of creativity and popularity can bring wonderful results. Hence for more data related to the above topic, you can contact Digital Ipsum Pvt. Ltd.
How to Increase Website Traffic Using Social Media
USE OF SOCIAL MEDIA IN BUSINESS:
Social networking may help your business acquire new consumers, get feedback, and increase client loyalty. Increase your market reach by marketing globally. Conduct market research and cut marketing expenditures. Build customer networks and advertise to increase revenue. Improve your website’s search engine rating by increasing traffic to it.
92 percent of small company owners who utilize social media believe that it is beneficial to their operations. For starters, social media may assist you in increasing brand awareness, creating a community around your business, and increasing your bottom line. With the worldwide social media user base anticipated to reach 2.5 billion this year, there has never been a better time to locate and engage with your ideal audience.
How Might We Use Social Media to Boost Website Traffic:
FILL IN YOUR PROFILE WITH ALL THE ESSENTIAL DETAILS:
Your profile, whether it’s your Twitter bio, Facebook About section, or LinkedIn’s company page. Provides visitors with information about your organization. That makes it the ideal place to tell everyone a little bit about your company and include a link to your website. Social media currently accounts for 31% of all referral traffic. By adding these hyperlinks to your site, you may grab a piece of the action. If people are interested in the type of content you’re sharing and discussing, they’ll want to know where they can find more. This backlink not only allows readers to click through and discover what you’re all about, but it also generates another visitor to your site and increases your website traffic.
PROMOTE YOUR BLOG CONTENT IN SOCIAL MEDIA:
You’ve put in a lot of time and effort into creating content for your blog, and you want the rest of the world to see it. But before you know it, it’s been two months and just a few people have seen it. By spreading the word about your content on social media, you can achieve an increase in website traffic. It has been shown that firms who generate 15 blog articles per month (and promote that material on social media) average 1,200 new leads each month – indicating that getting your content viewed by target consumers is not difficult.
MAKING YOUR CONTENT EASY TO READ AND SHARE:
By adding a social sharing widget, you may allow – and encourage – current site users to share information posted on your blog. Some will even display the amount of shares each post has received. More than 41% of people judge a blog’s social influence based on the number of shares it receives. If you make this information available to your website visitors, it may foster trust and lead to higher conversion rates later in the purchasing cycle. You might also include Click to Tweet buttons, which allow users to easily share noteworthy data or tidbits with their own following (and link back to your content, as well).
TIMING IS IMPORTANT:
When your target audience is most active – their “peak time” – is the optimal time to publish on social media. When developing your social strategy, keep the following basic rules in mind for when it’s best to publish on social media:
Once you’ve established yourself, begin testing the waters to discover what times of day generate the most interactions and click-throughs.
GIVE IMPORTANCE TO VISUAL CONTENT:
It’s all too easy to browse aimlessly through a social media feed and overlook things that may be fascinating or useful. Stop future site visitors from doing the same by posting visually appealing material. Furthermore, tweets containing photos earned 150% more retweets than those without. As a result, if you use visual graphics on Twitter, you may put your information (and website links) in front of more ideal clients.
INTERACT WITH YOUR AUDIENCE TO INCREASE WEBSITE TRAFFIC:
It’s easy to dismiss social media’s social side, but that’s a mistake you don’t want to make. Social media is unique because it allows you to interact directly with your target audience. You may respond to queries and get comments in real time, improving people’s interactions with your business.
Engaging with your audience is also a good method to boost traffic to your website – and enhance your audience’s impression of your organisation. Only 11% of individuals receive responses from businesses, so a few personal comments might help you stand out.
OPTIMIZE YOUR CALLS TO ACTION:
Use calls-to-action in your posts to improve the number of clicks on your social network shares. Calls-to-action specify exactly what you want a user to perform. We use them all the time in blog material and landing pages, but they’re also terrific for enticing your audience to visit your website via social media.
TEST PAID SOCIAL ADVERTISING TO INCREASE WEBSITE TRAFFIC:
Social advertising is an efficient technique to reach new individuals who are unfamiliar with your brand or website. If you have a marketing budget, social advertising is worth trying. That’s because a Facebook campaign doesn’t have to break the money, with the average cost-per-click (CPC) ranging from $0.45 to $0.70 per click. For more information, you can reach out to Digital Ipsum Pvt.Ltd.
Role Of Social Media In Marketing
What is Social Media Marketing?
The role of social media in marketing is to create brand awareness with the main objective of sales of products or services of the business. In simple words, is the use of social media platforms and websites to expand their web traffic. The role of social media has completely swapped over the last 10 years or decades. The Marketing industry has changed and evolved to the next level from businesses reaching out to customers to businesses pulling the customers.
Role of Social Media in Marketing
The whole result of using social media in marketing depends on meeting the final business goal. Social media introduces amazing results to the growth of a business. However, its real future is still underrated due to an uneven pattern of customer behavior. We are trying to quote a customer who made a direct purchase on your website that does not account for the success of social media. This list can be longer than this but we have tried to convey major key role of social media in marketing to you:
Reach
The total number of people who see your content is referred to as Reach. A businessman needs to have its customer base in place in the first place. In any traditional marketing, we tend to use our contacts, references, networking and other methods to find the relative customer. However social media marketing has introduced and made it easy for us to find targeted customers at the digital platform. The role of social media in marketing is to reach its target audience with simple computerization through social media networks.
Increase Website Traffic
Another key role of social media marketing is to handle online traffic. The term online traffic refers to visitors landing on the home web page through various digital platforms viz Google, Social Media, Snapchat and Facebook etc. Social media is the second highest possible digital traffic channel after Google’s organic search. It is included in one of the best contributors to the increase in website traffic. Businesses are facing huge competition in positioning themselves on the first page of Google with a keyword search. It is again a very long process which requires a lot of research and patience. Hence the role of social media in marketing is gaining a lot of boost to target the right and relevant audience through social media.
Customer Engagement
If you fail to engage with your target audience then the above two roles of social media in marketing are of no value. Any advertisement, video and post should add value to target customers. The message that you wish to deliver to your customers should be short, crisp and aligned with your business objective. For good content, your customers are your second level marketers because they would like it and further most likely to share it. Customer engagement is the key role of social media in marketing.
Precise Targeting of the Audience on Social Media
Social media is a digital platform which has too much of an audience. Nevertheless not everyone can be your target customer. Your target customer is the one who helps you in achieving your business’s main objective. Social media is a digital marketing tool that provides a marketer with different options to choose the right audience for a business, based on their behavior on social media. Hence, the role of social media in marketing the product to the right audience can be a game changer in operating the business revenue.
Content promotion on Social Media
The role of social media in marketing is huge if we individually talk about content and is a strong place of competition. The best part is that the audience always respects and wants to engage themselves with good content. So as a marketer, I would advise promoting all types of content through social media to engage their audience.
New Product Launches
In digital marketing there is a lot of gossip around it. This seems so interesting. As a digital marketer, you should choose only social media as a platform to launch any new product. Due to the generous presence of social media and high audience engagement, it brings a lot of freshness or to user experience in new business. One may create a lot of buzz around the product for the brand to engage their audience.
Building Trust with Customers
Customer trust is the base for the growth of any business. Social media is making a lot of news about brand building and trust among the audience. Hence most of the customers are likely to opt for reviews and ratings shared by other clients. One time purchase products in 5 years of time period are likely to lose hold on their customer base. It is considered that the next purchase will be examined by the customer most likely after 3 years. But that’s the area where most marketers go wrong. Customer engagement with existing clients builds brand trust in the market which helps to grow healthy and reliable business. Customers don’t choose to repeat the purchase of products where they don’t see themselves to be associated with.
Enrich Customer Experience
The role of social media in marketing is not to limit only purchase, sales, revenue generation and brand promotion. It also enhances the customer journey. Nowadays marketers think from a wider point of view. Making a new customer complete his purchase is an intelligent and appreciable task. But winning a customer itself is being smarter than the others. A lot of marketers now believe in making their customers experience their brand. Hence the role of social media in marketing is helping brands in true enhancement of their customer experience.
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