Overview of Marketing Agencies
What is a marketing agency?
You can google the term “marketing agency”. That will give you a very dry and technical explanation. But we are not here for that. So allow us to explain it in simple terms.
You have heard about PR for movies. There are dozens of movies made every year, heck, every week around the world. But how many do you know about? You guessed it. The ones that are best marketed.
A marketing agency is the PR for any kind of business. They understand your business and help you reach out to your audience easily. They also make sure consumers are eager to avail your services.
What is a digital marketing agency?
Now you have a general idea of what a marketing agency is. So, it is easier to understand what a digital marketing agency is. It is digital PR.
Why do you need a digital marketing agency in 2021?
2021 is such a time, where the world has moved online. People are more on the internet now than ever before. As a result, businesses have extended their services online.
Every business is trying to make its mark in the digital market. That is where a digital marketing agency comes in handy. They make the life of business owners so much easier.
You can literally be onboarding clients/customers for your business while sleeping. If not anything this is surely your chance to live like Bill Gates.
What services do digital marketing agencies offer?
There is a never-ending list of services such agencies can provide. But we have listed some of the most important ones below:
- Web Design And Development (https://digitalipsum.in/web-design-and-development/ )
- Graphic Designing (https://digitalipsum.in/graphic-designing/ )
- Search Engine Optimization (https://digitalipsum.in/search-engine-optimization/)
- Content Creation (https://digitalipsum.in/content-creation/ )
- Search Engine Marketing ( https://digitalipsum.in/search-engine-marketing/ )
- Content Marketing ( https://digitalipsum.in/content-marketing/)
- Social Media Marketing (https://digitalipsum.in/social-media-marketing/ )
- Application Development (https://digitalipsum.in/application-development/ )
- Software Development (https://digitalipsum.in/software-development/ )
Why should you hire a digital marketing company?
A digital marketing company consists of a team of professional and experienced experts. As a business owner, many factors come into play to keep it up and running. Marketing is a huge part of it. It helps you to scale your business and take it to the next level.
But, if you are spending a huge chunk of time just to figure out what Instagram posts are relevant for the day or how to reach more customers then how will you be able to do more important business stuff? That is exactly why you need a digital marketing agency.
What does a digital marketing agency do?
A digital marketing agency will handle all your marketing worries.
- They will understand your company, your niche, and the audience you want to target.
- Keep track of all your social media handles and schedule posts.
- Make compelling, attractive, and call-to-action content to continuously generate more leads for your company.
Today, you need to keep your company and services relevant and unique from your competition. This is what will guarantee a successful run. For that, you need a robust and fail-proof digital strategy in place to keep reminding potential customers of your services.
Cost of hiring a digital marketing agency
Thus, in the event that you are perusing this article, you are most likely an entrepreneur. You are likewise stressed over the expenses and liabilities. Do you continue onward about whether you ought to recruit a digital organization? Permit us to help you. We should separate the expense to employ people from a digital marketing agency. We have ordered a rundown of industry norms for instance.
Cost of hiring individuals
If you are trying to truly make a mark, then obviously you will want the best to work for your company.
Now, let’s compare it with hiring a digital marketing agency
Compiling the above price range, it can cost almost Rs. 24 to 30 lac per annum. That is a hefty price tag. On the other hand, a digital marketing agency in India charges on an average Rs. 1 to 2 Lac per annum only.
That is a stark and noticeable difference now that it is spelled out. So, we think it has been proven beyond double that a digital marketing agency is a better choice when it comes to digital marketing.
Note:
Do keep in mind that these are national averages only, the rates can differ. Also, these include all perks and benefits attached to hiring individual employees.
Benefits of hiring a digital marketing agency
To begin with, you don’t need to pay taxes linked with hiring employees. Who wants to give up an opportunity to not pay taxes?
Another interesting factor that has cropped up with the pandemic is the possibility of companies existing digitally. Also, it seems the trend to Work from Home is increasingly being accepted by companies and employees alike.
All of this has created the perfect opportunity and ability for companies to invest more digitally.
Last but not the least, how to recognize a digital marketing agency that is suited for your needs?
Finding the right digital marketing company is almost like finding the right partner for your life! You need to be as diligent in your choice.
- Always do in-depth research about the company.
- Make sure they are experts in your industry.
- Check their track records and portfolios.
This particular choice can make or break the future of your company. So be careful.
Choose us!
But we are not here to scare you obviously. So, we are going to tell you about a company that employs industry experts and provides all the above services across various industries.
Digital Ipsum Pvt. Ltd. (https://digitalipsum.in/) is a digital marketing company based out of Kolkata, India. We have already provided clients satisfactory results which brought in more business than expected. Digital marketing is the passion for the company and is driven by results.
They have a unique ability to understand startups and small businesses since they were one not quite long ago.
If you are in India and looking for a one-stop solution for all your digital marketing needs- Digital Ipsum is the answer.
Where can you find us?
You can reach us for any further queries and details at info@digitalipsum.in
Use of Hashtags in Social Media Marketing
INTRODUCTION
Hashtags are a very important part of any social media marketing campaigns. Right hashtag attract a large amount of crowd and create a very big impact.One cannot forget that #MeeToo became a revolution and gave the crowd a voice to come forward and tell their secrets and their plight. Nike’s #Justdoit is not limited to its tagline, it has become an affirmation to many.
HASHTAGS
Hashtag is a keyword which is highlighted by preceding it with #. This takes place so that people may easily find your content when they search that particular keyword. The attractiveness and uniqueness of these hashtags draws the audience and encourages them to interact with you and get to know you better. Phrases used in the hashtags are used without spaces.
Hashtags were first started by Twitter and thereafter other social media platforms also adopted them .
How To Make A Good HashTag ?
The things which you should consider in mind while making a hashtags is:
- It should be short and easy to spell.
- It can include a number but no punctuation marks and special characters.
- Make sure it is not taken and already used for that. A quick search to social media websites will be a great idea.
- Also including the trendy hashtags will make your hashtag more inclusive.
- Doing proper research regarding the trends and liking of the customers will be of great help.
What are the uses of Hashtags in social media marketing?
Hashtags have become a very integral part of social media marketing as they turn out to be very effective as well as efficient.
Now let’s go through the Uses of hashtags in social media marketing:
Promotion of new product or campaign
Hashtags being short , crisp and catchy helps in promotion of a new product or new campaign launched by a company. For eg #oreochocolate will let audience know that a new Oreo flavor has emerged.
Connects people
Hashtag is like a neuronlike which includes the same activity done by a number of people and connecting them in a way . For example #Sunbathing means people who like sunbathing and this hashtag will connect people with like minded people as well as to the various sunscreen brands.
Simplify the process of promotion
Hashtags are short, which is why they simplify the process of social media marketing. As a large amount of explanation is not required.
Hashtags connect consumers with the relevant products
It helps the consumer to find the appropriate product or content for themselves as they include a large amount of content catering to needs and wants of the consumer. For example if a consumer types #chocolatecake on Instagram so he will be able to connect to various pictures, videos of the chocolate cake . Also he will be able to see the various cake mix brands to help him make a wonderful chocolate cake.
It reaches a large audience
An advertisement posted in the Google Ads may not be able to reach a large audience as the appropriate hashtag made for it because people tend to ignore ads but can’t look away a trendy hashtag. They may even use it on their own social media handle.
CONCLUSION
Hashtags are a very important and influential tool . However it can generate a large amount of traffic to the social media page and help consumers to know the core values and ideology of the firm. It has become a significant part of social media campaigning. So a right amount of creativity and popularity can bring wonderful results. Hence for more data related to the above topic, you can contact Digital Ipsum.
Integrated Digital Marketing: Multiplication Of Techniques
In order to stay strong in this world of competition, you need to focus on your marketing strategies so that you can provide customers a better experience. A better experience comes with good marketing tactics. Let us introduce you to the concept of integrated digital marketing.
What Is Integrated Digital Marketing?
It is a marketing technique in which all other techniques are included or you can say multiple techniques are there. All the other techniques are connected. One method or technique is adopted for the business. However an integrated digital marketing includes content marketing, search engine optimization and Search engine marketing etc. In this method, customers and prospects engage with your company or brand. It will then combine all parts of marketing communications to work together and support the customer along their journey of allegiance and defense.
Benefits Of Integrated Digital Marketing
Following are some of the benefits of adopting integrated digital marketing:
1. Brand Visibility
By adopting integrated digital marketing the brand visibility can boost to a greater extent. Visibility of a brand is something that should keep on increasing. As it is a competitive world. Per second many people enter into a particular business. Therefore you need a separate identity for yourself.
2. Return On Investment
The rate of return on investment can boost at a faster pace. The reason behind this is, you don’t need to invest again and again in other marketing tools. Invest in integrated digital marketing and enjoy the merits of other tools too. By this your rate of return will increase. This in turn will generate more revenue.
3. A Service
Integrated digital marketing is a service that is provided by the advertising agencies. It is a proper service and not just a theoretical concept. In order to avail this service you simply need to contact your advertisement agency and they will provide you.
4. Increase in efficiency
An integrated marketing approach can also save you a few bucks. Photography, content, and graphics come with a price. An integrated approach can save you the trouble of creating those elements on more than one occasion. Instead of coming up with new articles for different channels, you can repurpose the content you have already written. This will reduce the costs and save a lot of money.
The demanding trend of integrated digital marketing
During the initial days of a search engine, a single internet marketing strategy seemed to be efficient to uplift the rankings of a website on Google search engine rankings. Today, search engines like Google and Yahoo have developed a lot, and so do digital marketing strategies. So there are only a few brands available on the internet, making sales with only one marketing strategy.
Integrated digital marketing strategies are the trend for all the reputed companies to attract a large number of audience to their website. Hence we have brought some of the best integrated digital marketing strategies which can help business organizations to boost their online audience, which can, in turn, impact positively on the sales.
More Information On Integrated Digital Marketing
However, from the name of integrated digital marketing, it is easy to understand that it is a cluster of all the individual marketing strategies. Some of the main types of integrated digital marketing strategies include,
- Web-development and web-design
- SEO or search engine optimization
- Social media marketing
- Content marketing and development
- PPC or pay per click advertising and
- Local internet marketing strategies
The benefit of utilizing integrated digital marketing is the individual strategies don’t work well on their own individually. On the other hand, the cluster of the strategies can help a lot to all the businesses opting for a successful integrated digital marketing campaign.
Most of the experts in the digital marketing industry compare individual digital marketing strategies with the moving trend. One of the most important benefits of utilizing multiple digital marketing strategies is they aren’t a moving trend when the concern is about trends. Moreover, the new digital marketing strategies join and leave the cluster with time. Adapting these new trends and working accordingly is necessary for a company to grow further.
Features Of An Integrated Digital Marketing
Following are some of the key features of integrated digital marketing
1. More Customers
With the usage of integrated digital marketing you get more customers. It has the ability to turn normal visitors into potential customers.
2. Goal Oriented
Integrated digital marketing is a goal oriented technique. Hence it focuses on the major issue or any specific goal that you and your business wants to attain. However defining goals and objectives is the very first task of any business or enterprise. Without goals your organization simply becomes directionless. With this, you can achieve it.
3. Multiple Techniques
In the integrated digital marketing system various techniques are useful. We can say that it is an umbrella term. It includes various other techniques such as pay per click, search engine optimization, search engine marketing and much more.
4. Cost Effective
This marketing technique is really cost effective. You don’t need to apply separate marketing tactics. So simply opt for the integrated digital marketing technique and you can enjoy the benefits of other marketing tools too. With less cost, you can use that capital in any other aspect of the business. Thus low cost can help you boost your business.
5. Digital presence management
With the implementation of responsible web design, customers will have the opportunity to use the website from various devices which they might purchase in the future. Even if it means higher expenditure as compared to your present costs. It will be cost effective in the future.
6. Generating online engagement
When businesses make an appearance on different relevant social media platforms, it is necessary to make use of the digital platforms.
In the nutshell it will be right to say that this umbrella term is beneficial in many ways. However it is cost effective and mobilizes all the available resources effectively and efficiently. Thus for boosting up your business, you must choose integrated digital marketing. Hence for more relevant information, feel free to reach Digital Ipsum Pvt Ltd.
Digital Marketing Consultants: Seek Advice From Experts
No one is a perfectionist in everything. When it comes to digital marketing, there are people who have zero knowledge about it. But does that mean they cannot conduct their business online. The answer is no. Digital marketing consultants are here to help you and provide assistance in growing your brand online. For carrying out a successful marketing campaign. A company needs to seek advice from professionals so that they can stay ahead of the competition. Hence for accomplishing this task, here we introduce you to the digital marketing consultants. Keep on reading to learn more about them.
Who Are Digital Marketing Consultants?
However in simple terms, they are the people who suggest the best ways or various ways to present your advertising or promote your company’s products and services. They offer many creative and innovative ways to do that. Hence digital marketing consultants help you in finding out the most effective ways of advertising or marketing products and services of a company using a number of digital technologies. They identify opportunities and help in increasing sales of a company.
They even tell you about the loopholes in your digital marketing plan. And suggest some personalized solutions to improve them as early as possible. With their marketing strategies, a company can improve its customer engagement.
What Is The Work Of Digital Marketing Consultants?
Digital marketing consultants act like catalysts and bridge the gap between digital marketing companies and business. They can help a business in promoting their products or brand on the internet in an efficient way.
Digital marketing consultants also offer various digital marketing plans that can kickstart your company’s growth and development. They assist the clients in achieving their goals and objectives.
Customer engagement is also increased, as the digital marketing consultants offer various solutions to the problems faced by the company. This in turn boosts the customer share of the company. They help in evaluating the client’s marketing budget and help in allocating the spending on various marketing needs accordingly.
One can witness a rapid evolution in the marketing strategies of business shifting from brick and mortar advertising to digital concepts of marketing. One can visualize a love of internet marketing even in popular offline stores. While some of the businesses adopt only internet business and no offline setups. Hence the digital marketing consultants should be effective in communication and should have some exceptional customer service skills.
Need Of Digital Marketing Consultants
Digital marketing campaigns for a business require a team of professionals who are good at it. As it requires knowledge of SEO (Search engine optimization) and related tools. By using the term digital marketing, we don’t stress the importance of web-development but all other strategies that make a successful digital marketing campaign.
The increase in the number of digital marketing strategies and exponential growth of online business create a significant rise in the need for digital marketing consultants or experts. Being the experts of the industry, digital marketing consultants know various strategies. This can help a brand in their digital marketing.
It is also noticed that with the help of digital marketing consultants, a company can reach its target audience easily. The consultants emphasize on the communication channel and leave no stone unturned in having a successful communication with their clients or focus group. The companies do not have to take the extra work of creating an online presence. If they hire a digital marketing consultant.
Key-Responsibilities Of Digital Marketing Consultants
The role of a digital marketing expert varies from organization to organization. As they have to tackle so many challenges for growing the online presence of a brand. The experts analyze the previous marketing results of the company and effectively design their marketing strategies and implement them by using the related tools.
Most of the business organizations which hire digital marketing experts expect them to help in their digital marketing campaigns in a cost-effective manner. They also hire people who can provide them with quality work in a less amount of time.
We have listed some of the best responsibilities of digital marketing experts below.
- Analyzing the cause of the failure or discovering new strategies. It can lead to a successful online presence of a brand.
- Implementing various strategies and predicting positive outcomes.
- Helping the in-house marketing team in evaluating the current internet marketing plans and to develop best strategies for the future.
- Improving the network of their client or the brand to reach out to potential customers.
- Using data analytics software to plan the best marketing strategies to increase the sales of their partner and to also create customer engagement.
- A digital marketing expert also understands the current digital marketing plan of their client’s rivals and offers innovative suggestions to stay ahead of the competition. They create various strategies and come up with innovative ideas.
- They keep on looking for new opportunities and grab them as soon as possible.
- Budget is something that they consider a lot. Digital marketing consultants help in evaluating their client’s budget.
What Are The Skills Offered By Digital Marketing Consultants?
It is paramount for a digital marketing expert to prove some skills to get hired by a brand. Every business would like to invest in a consultant who has some skills and knows to achieve success by using the skills.
A digital marketing expert must work under the working methods of the internet and Google algorithms which can help them in working with a brand.
Every digital marketing expert knows to target an audience from social media by creating events or shows which can help them in building a robust marketing platform. Online marketing experts also need some basic problem-solving knowledge accompanied with loads of technical skills.
Good communication skills and customer serving skills play an important role as the customer is the one who you will serve. However if a customer will not be satisfied with your work he will not hire you or your digital marketing consultancy service. Hence for more relevant information, feel free to reach Digital Ipsum Pvt Ltd.
Youtube Marketing: One Web, Mass Appeal
Promoting is that component of advertising, which is wealthy in mass correspondence as well as mass allure. It is the premise of every single thing. The mindfulness with respect to any item or administration comes by means of publicizing as it were. With innovative headway, the strategies for publicizing have additionally developed a ton. Allow us to put a light on the YouTube promoting or can likewise be called as a new pattern. Continue to pursue further!
Understanding the Youtube Marketing
In the most basic sense, youtube marketing is advertising your brand, company, product, service and goods via youtube. This is the ongoing and most widely used trend. Moreover in recent times, there has been a hike in this trend. The reason behind this hike is the mass appeal of this method.
In true sense, advertising is all about reaching out to people too on a large scale. As we have told before too, advertising is the basic element that spreads awareness and information among the public. This basic element is also carried out by the youtube marketing. In this, your advertisement appears on the youtube video. It could be before the starting or the end of the video. Due to its large reach, youtube marketing is used a lot.
We at Cyber Dolphins Pte Ltd, provide you with the best digital marketing strategies so that your businesses can flourish digitally.
Youtube Marketing Benefits
After Google, Youtube is the second largest used application. You can also call youtube as the virtual search engine, as it primarily deals with the audio-visual content. More than half of the world uses youtube. Therefore, from a business standpoint, displaying themselves via youtube marketing is a really good option. Here are some of the reasons to opt for youtube marketing. Continue reading!
As we have told before too, youtube is a widely used platform. After Google and Facebook, it is the third most popular and widely used tool. It is a search engine for audio-visual content. As per a report, more than 4 billion videos are viewed in a single day on youtube.
Therefore, from a business perspective, the objective of reaching out to people on a large scale, i.e mass reach is satisfied. As the audience is in bulk therefore, you can reach out to them via youtube marketing. Moreover, it is cost effective too. All you need is an efficient marketing strategy.
2. Be On Google Too
Youtube marketing is directly linked to Google. With this, your company will also be displayed on the SERP i.e Search Engine Results Page of Google. Once. you are visible on Google and the authority of your website increases. With this, your brand visibility as well as awareness also increases. More will be the visibility, more you will be recognised. For adding more value to your brand, you can provide better content in the form of videos and blogs, and in addition to this, also create a complementary video for that.
Therefore, by doing effective youtube marketing, you also get better search results in Google too.
3. Immortal Content
The biggest and major advantage of being available on Youtube is that your content never dies. It remains forever. You can find ages old content, videos and other things on Youtube. The content stays there forever, until and unless it gets deleted by Youtube itself. Therefore, it is a great platform to showcase yourself. The golden rule here is, market your brand in such a way that it becomes immortal. For achieving this immortal brand image, you need to potent youtube marketing.
It simply refers to that, you can use one content in other fields too. In basic language, you can mould your content in any other form. For instance, you have a video, it can be moulded in any presentation, podcast etc. You can also use it for blogs and other creative content. Thus, you can simply repurpose your content in various other forms too without breaking your bank. This is an inexpensive way to mould your content in various other formats.
Therefore, above mentioned were some of the benefits that a company can achieve via youtube marketing. It is the recent trend and will never go out of style.
How To Do Youtube Marketing?
These are some of the strategies that will help you to improve your Youtube marketing game. Read and upgrade your marketing game.
1. YouTube Channel
For starting with Youtube marketing, the major thing you require is a Youtube channel. It is the medium that will connect your brand with your audience and other people as well. Make sure to upload creative content as the channel is the face of your brand and it will be the one that will enhance your customer base as well.
2. Competition
The major thing here is, the digital world is full of competition. Thus, from a business viewpoint, it is mandatory to know and understand the competition. This will help you to make strategies. With this, understanding the rivals and other threats is also important. Understanding and strategizing your policies is the most important aspect here.
3. Schedule
One must schedule the content. Videos must be uploaded on a particular time, as well as day. This will keep your audience engaged. Audience is the one that you need to focus on. Without an audience, the channel will not grow. Therefore, prepare a proper schedule for that.
The above mentioned strategies are available at Digital Ipsum Pvt Ltd, that too in a non expensive manner. We are a team of professionals that will guide you through your digital journey.
The Bottom Line
In the nutshell, we can say there are a lot of youtube marketing benefits and it is a great way to enhance your brand. This will increase your brand value as well. The SERP i.e Search Engine Results Page is the one that you need to focus on. By this, you will gain more audience as well.
For the majority of the industries it is a critical tool and is also a widely used element too. Digital Ipsum Pvt Ltd is here to help you out further.