How Social Media Engagement helps to Boost your Business
Social media is becoming more and more popular. If used correctly, social media can be a boon to your brand. Engagement on social media is a broad term for actions that show and measure how much people interact with your content. Likes, comments, and shares are all ways to interact on social media, but each platform is different.
For example, on Facebook, “engagement” means all the ways a user can interact with a page’s posts and profile, including messages and mentions.
Engagement can be of different types:
- Interactions with your Page: Click on the “Call to Action” button, on your profile, or on any tab.
- People respond to your posts through comments, likes, and shares
- Direct messaging: sending a message to a Page or replying to a message
- Interaction with other Pages: When other Pages talk about your Page or your comment on their posts.
However, this isn’t a complete list of all the ways you can interact on Facebook, but it gives you an idea of how to start focusing on your goals. This high-level view is useful for spotting patterns in engagement rates over the course of several months or even years.
However, additional metrics are required to learn where improvements can be made and what the bigger picture actually is. The challenge lies in figuring out how to look at engagement from both a macro and micro perspective.
Why Social Media Engagement is Important?
Social media sites like Facebook and Instagram can facilitate communication with your target audience. Any time a customer responds to one of your social media updates, it’s evidence that they’re engaged with your brand and its message.
Engaging on social media will also help you sell more. Usually, customers will feel more comfortable buying from your store if you are active on social media and answer their posts. Even if there are negative comments on your page, if you answer them positively and solve the problem, your sales will still go up.
If your customers talk about your brand on social media, they will feel more loyal to it. As a result, you’ll have more chances to win over customers, spread the word, and boost sales.
Metrics of how much people interact with your content on social media can reveal how well it resonates with its target audience. Furthermore, this information can be used for future posts or to improve what you already have. More than that, it provides a quantitative gauge of your progress over time.
Want the perfect social media engagement for your brand? For the best results, you need experts. So Digital Ipsum is here to help you out. We here at Digital Ipsum have the perfect recipe to help you increase your brand’s engagement.
Social Media Engagement Statistics in Recent Years
- There are 4.74 billion people in the world using social media as of October 2022.
- Nearly 63.5% of the world’s population is online, making up 5.07 billion users.
- The number of people using social media has grown by 190 million in the past year, or 4.2% annually, with an average of 6 new users signing up for an account every second.
- More than nine out of ten people who have access to the internet use social media at least once a month.
- The percentage of people who are able to use social media worldwide has risen to over 75%. (This figure does not include people who can’t access certain networks.)
- The typical social media user visits seven and a half different sites each and every one.
- The average daily time spent on social media platforms is nearly 2.5 hours.
- More than 10 billion hours per day are spent on social media around the world.
- There are currently 6.648 billion smartphone users in the world; this represents almost 83.07% of the global population.
- eMarketer forecasts that by 2023, fewer than 15% of Facebook’s users will be under the age of 25.
- As of 2023, under-25s will make up 44% of TikTok’s user base.
Tools to Increase Your Social Media Engagement
Along with Digital Ipsum, let’s see the tools we can use to increase social media engagement.
Buffer
This is a very helpful tool that tracks and builds social media engagement. The tool lets you schedule your posts to go up at different times. Additionally, you can post up to 10 free posts at once, which makes it a great tool for new business owners. You can add hashtags to your posts and tag relevant brands in Buffer. The tool uses a link shortener to give you a higher word count.
Canva
You won’t find a better tool for social media than Canva. It is the most superior social media tool available today. Canva lets you make unique content for each social network that is the right size and shape for that network. Also, it lets you create your own unique content for each social network. The tool works like Photoshop but is easier to use.
Hootsuite
This helps you help customers on social media in a quick and personal way. Hootsuite’s social inbox lets you check messages from different networks and reply to them. Meanwhile, team members can have different levels of access, and tasks can be made and given out quickly. Therefore, any team member can quickly answer messages, comments, and mentions through a single dashboard.
FAQ
1. What are some famous Social Media platforms?
Generally, the most popular social media platforms are Instagram, YouTube, Facebook, and TikTok.
2. What is the impact of social media on our lives?
The impact basically depends on how we look at social media. If we use it smartly, social media will have a positive impact on our lives. If you use it wrong, then it can have adverse effects, especially on mental health.
3. What is the biggest problem with social media?
Social media can be very addictive. It can also lead to social isolation, depression, and anxiety.
4. Why do teenagers use social media?
Teenagers use social media for a variety of reasons, but mostly to find out about new trends and for fun.
Content Creation Service Myths
Table of content
Introduction
Content creation. What is it? And more importantly, why should we learn or know about it? To put it simply, content creation is something that can help people discover your brand, business, and products. You might have observed that social media use is on the rise. Likewise, the Internet also happens to be the perfect place to advertise your business. In content creation, you create content that will attract and engage the audience. By doing so, you are attracting prospective clients and customers. You will be getting new visitors to your site, which will automatically start generating revenue for your business.
Now, for the perfect content creation, you need to know what appeals to the clients. Is it written content that is effective? Is it the video content that is attracting more viewers? You can make the information available to your audience with blogs, videos, infographics, or other content formats.
But not everyone is a content writer, and not everyone is talented enough to shoot and edit videos perfectly. What do we do in this case? The answer is pretty simple. For this purpose, you hire a content creation service (a content writer). But being a content writer isn’t enough. They cannot find out the SEO keywords and the popular titles people want to read. Neither can they manage your social media accounts or upload blogs to your website. As a result, we contacted a digital marketing firm.
What does a digital marketing firm do?
Well, they provide the exact things you need to take your business to the next level. They do this by leveraging digital marketing. They have everything, from the best graphic designers to web developers, talented content writers, SMM (Social Media Marketing), SMO (Social Media Optimization), and much more. With the help of such a powerful team backing your digital dreams, you are bound to achieve them. If you are ready to start the journey toward achieving your digital dreams, Digital Ipsum Pvt Ltd. is here to help you. We genuinely believe in you and your dreams. We want to see you achieve them. With our help, you can reach beyond your dreams, reach thousands of people effectively, and promote your business in a brilliant way. If you are confused and need further guidance or assistance, you can reach out to Digital Ipsum Pvt Ltd. for further inquiries. We will be glad to assist you.
Ideas for Content Creation
Once you have hired a digital marketing agency, you can start generating content. But what kind of content do we create? Of course, the content creation service will be offered by the agency. But we will give you a brief summary of some of the ideas for content creation.
Blogs
One type of content creation is a blog. The best example of a blog is the one you are reading right now. Blogs are generally interesting and educate and inspire the audience through words. Whenever someone searches a query on a search engine, the posts that come up are usually blog posts. Blogs require a lot of time and can be pretty challenging to write. A typical blog is usually 800 words and up. The question that arises is: Is blogging worth the time and effort? The answer is yes. Around 56% of marketers say blogging is the most effective content strategy.
Podcasts
Podcasts are certainly similar to listening to the radio. But this broadcast of a podcast can be done by anyone. Furthermore, the professional and beginner-level podcasts will both be competing for the same listening time. Podcasts cater to and have a big audience. For instance, 28% of Americans aged 12 or older listen to podcasts on a weekly basis.
Videos
Whether you are making a video for social media or YouTube, video marketing is gaining popularity every year. Both the short form and long form of videos have a place in the content creation strategy. Around 86% of video marketers say that video is effective for the generation of leads. This is why it is an important strategy to make original video marketing content for everyone working on content creation.
If you are confused as to what content suits your business or need help with content creation in general, then Digital Ipsum Pvt Ltd. is the one for you. We understand all your digital marketing needs and will provide optimal solutions for them.
Content creation service myths debunked
You’ve probably heard or seen some of these myths if you’re a marketer, SEO, employer, prospect, or even a content creator. Some of these myths are so convincing that they might lead you to believe them. Let’s debunk some of them.
Content strategy means content marketing
You will be surprised at how many people believe that content marketing and content strategy are the same. The terms are even used interchangeably. Content strategy is all about developing a plan. This plan consists of how you will produce and distribute content across your website and other channels. While the two fields might share some common ground, there are a few distinctions between them. Yes, content marketing is pretty important. However, it is only a part of successful content marketing.
Content strategy is about topics and keywords.
This is definitely a big misconception. Content strategy is not just a list of topics and keywords without the need for a service provider. Finding a list of topics and keywords is just one part of creating great content. A good content strategy depends on the goals and the target platform. This will include:
- SMART goals ( Specific, Measurable, Achievable, Realistic, and Timely)
- Separate marketing goals to achieve business goals
- How is the marketing strategy looking overall
- Who is your target audience
- The number and types of content you would need to create for the respective marketing channel.
- Briefs for the designers and content creators.
- The content performance KPIs
You need Content Strategy only for blogs
Another myth we will be debunking today This myth is mostly true for the SEOs out there. You probably create a content calendar to support SEO. This might work well for your employer and clients, which might lead you to believe that it works. But eventually, you will start using lead magnets to drive Marketing Qualified Leads and Sales Qualified Leads. You will have to plan for the different types of content and the amount of content you will need to plan, create, promote, and track. Your content strategy should include every type of content. From blogs to videos and infographics, you should incorporate all types of content.
The more content you will create, the better
This is a myth that stems from the early SEO and social media algorithms that rewarded the volume of content. But nowadays, quality takes precedence over quantity. When compared to frequent useless, low-quality content, high-quality, entertaining, or useful content is more likely to attract a loyal audience base.
Editing software can easily fix all writing mistakes
You might have come across a lot of writing tools, software, and writing assistants. Some popular ones include Grammarly, Quillbot, and Hemingway. Are they useful? Absolutely yes. Moreover, they thoroughly check your content for any grammatical or spelling errors. Nonetheless, these aren’t yet at a point where they can successfully replace human editors. You can’t randomly select someone to write content for you while also expecting the content to be impeccable. What this means is that for perfect and concise content, you do need skilled writers. For this, you can use content creation service
Of course, we at Digital Ipsum Pvt Ltd. have our fair share of creative and talented content writers. We provide one of the best content creation services. Reach out to us and let us start your digital journey.
What is Social Media Engagement?